Microsoft going Hollywood to promote Windows 8

Over a month after the launch of Windows 8, Microsoft continues its quest to show the mainstream public that its latest OS is "cool." The company tried to do that with its Windows 8 launch event in New York City's Times Square in October, when it transformed many of the location's electronic billboards to look like the Windows 8 Start screen, along with live demos on the square itself of various Windows 8 devices.

This week, Microsoft held another smaller marketing event in New York City for Windows 8. As shown on the official Microsoft Facebook page, the party was held in association with Lucky Magazine, a publication that has a high female readership and is devoted to shopping and fashion.

Based on the pictures, the event itself looks like it had a high-end Madison Avenue feel as attendees checked out lots of Windows 8 products, including the new Surface tablet. It certainly had a very different look than the normal press event created for tech reporters. Our invitation to the Lucky-Microsoft party must have gotten lost in the mail.

Microsoft will continue to keep the marketing push for Windows 8 going when it sponsors an event on Thursday, along with the celebrity TV news show Access Hollywood. The show's official web page is promoting the "Microsoft All Access Holiday kickoff bash" which will be held in Venice, California. The website claims it will reveal more details on this event next week, including a list of what celebrities will appear and "details on how you can win some of Microsoft’s new products". Again, we await our invite to the kickoff bash in our email inbox.

Source: Microsoft Facebook website | Images via Microsoft and Access Hollywood

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23 Comments

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That reminds me of an episode of Arrow that was on a few weeks ago, obvious Windows 8 plug when one of the people had the Windows 8 start screen up, but then they clicked to the desktop and it was Windows 7, I found that very humorous.

They can go Hollywood... while yesterday, Sunday, I spent my whole free time to go back to Windows 7. It was pain, but worth it. Nothing better than a clean installation of Windows 7 -properly adjusted.

The basic fact is that Windows is not the only game in town anymore, much has changed from when vista and 7 were released, they need to up their game and they are doing just that.

This much advertising makes one assume that they know their latest OS isn't up to snuff! Normally you wouldnt need to promote a Windows OS this much. If an OS is freaking epic, then users will spread the good news by word of mouth.

JHBrown said,
This much advertising makes one assume that they know their latest OS isn't up to snuff! Normally you wouldnt need to promote a Windows OS this much. If an OS is freaking epic, then users will spread the good news by word of mouth.

That could be a reason, but I think it has more to do with the new products that they are launching this quarter. These products are designed, or at least attempt, to be more cohesive with each other. In particular:

- Windows 8 with an app store and a different "start menu"
- Surface RT
- Windows Phone 8
- Xbox + rebranded services

To spread the words of these new products, they MUST advertise as much as they can. People and the media are typically pretty oblivious to what Microsoft does. What would you consider an "epic OS"? What would it do that makes it "epic"? Would you consider OS X Mountain Lion epic? Or the latest Ubuntu epic?

However, you might be able to conclude, maybe a year from now, if the OS isn't up to snuff. But given that it has only been two months since release and that we are in months of holidays, then it makes sense that they must advertise - a lot.

Edited by KevinN206, Dec 3 2012, 2:00am :

Vista 2.0!!

KevinN206 said,

That could be a reason, but I think it has more to do with the new products that they are launching this quarter. These products are designed, or at least attempt, to be more cohesive with each other. In particular:

- Windows 8 with an app store and a different "start menu"
- Surface RT
- Windows Phone 8
- Xbox + rebranded services

To spread the words of these new products, they MUST advertise as much as they can. People and the media are typically pretty oblivious to what Microsoft does. What would you consider an "epic OS"? What would it do that makes it "epic"? Would you consider OS X Mountain Lion epic? Or the latest Ubuntu epic?

However, you might be able to conclude, maybe a year from now, if the OS isn't up to snuff. But given that it has only been two months since release and that we are in months of holidays, then it makes sense that they must advertise - a lot.

Microsoft should launch two different OS:
a) one for "cool" people.
b) and other for people that use an OS for work.

Brony said,
Microsoft should launch two different OS:
a) one for "cool" people.
b) and other for people that use an OS for work.

but then you wouldn't be "cool" at work?

onedrummer2401 said,

you know windows 8 does exactly as much as windows 7 right? Like, exactly as much.
No s**t. It also comes with a huge number of people who get stuck without the Star Menu, and no business is going to push it out to their employees until people are at least familiar enough with it, not to mention the usual reasons businesses never deploy a new version of Windows. Hense, Window 7 for work (which is what I said above).

Brony said,
Microsoft should launch two different OS:
a) one for "cool" people.
b) and other for people that use an OS for work.

Agree

Microsoft is trying to be cool but fails!

Brony said,
Microsoft should launch two different OS:
a) one for "cool" people.
b) and other for people that use an OS for work.

virtorio said,
No s**t. It also comes with a huge number of people who get stuck without the Star Menu, and no business is going to push it out to their employees until people are at least familiar enough with it, not to mention the usual reasons businesses never deploy a new version of Windows. Hense, Window 7 for work (which is what I said above).

There hasn't been a start menu since Windows xp. At least it is knowns as an "Orb" as far as I'm aware in Vista and Windows 7.

bucko said,

There hasn't been a start menu since Windows xp. At least it is knowns as an "Orb" as far as I'm aware in Vista and Windows 7.

What was changed was the name of the Start Button to the Orb (and even then, that didn't catch on). The popup menu was always the Start Menu.

Windows 8 on the desktop/laptop is going nowhere, despite Microsoft's hype.

channelnews said,
Since Microsoft introduced Windows 8, it has accounted for only 58 per cent of Windows computing device unit sales, compared to the 83 per cent Windows 7 accounted for at the same point after its launch in 2009, NPD said.

http://channelnews.com.au/Hardware/Mobility/K8P4M7M2

channelnews said,
Since the launch of Windows 8 on October 26, Windows laptop sales are down 24 per cent, while desktop sales are down 9 per cent compared with the same period last year, making an overall 21 per cent dip, NPD said.

In the past, a Microsoft Windows release has boosted PC sales because many consumers hold off purchasing a new computer until they can get a new Windows OS.

But not this time, because of the complexity of using Windows 8 consumers are ditching their Windows devices for offerings from Apple and Google claim analysts.

dvb2000 said,
Windows 8 on the desktop/laptop is going nowhere, despite Microsoft's hype.

http://channelnews.com.au/Hardware/Mobility/K8P4M7M2


You are definitely right. Win8 on desktop/laptop will probably become the domain of content creators and hardcore games. Casual users (what I call facebookers, tweeters, internet browsing people) will probably go for a tablet on their next purchase. Whether this tablet is an Android, an ipad or a Win8 tablet depends primarily on how successful apple, ms and goog&co reach the userbase. In this regard MS is at a disadvantage - ipad sells itself, android tablets from samsung and asus (and now google) are already well known. Hence the need for MS to advertise Win8 - it needs to get it out there that there is a new competitor in town.