Microsoft, Google, Yahoo Sued for Sex Selection Ads in India

Microsoft, Google and Yahoo were issued notices by India's Supreme Court on Wednesday, following a complaint that they were promoting techniques and products for the selection of an unborn child's sex through advertising and links on their search engines. There is a deliberate attempt by these companies to target Indian users with advertisements that claim to help in the selection of a child's sex, said Sabu Mathew George, the petitioner in the case, in a telephone interview on Thursday.

The three companies were unavailable for comment, despite repeated phone calls to Yahoo in Bangalore, Google in Hyderabad and Microsoft in Delhi. The advertisement of products and techniques to aid in the selection of an unborn child's sex is an offense under India's "The Pre-conception and Pre-natal Diagnostic Techniques (Prohibition of Sex Selection) Act". In India, at least 900,000 unborn girls die each year through feticide, said George who is a social activist associated with organizations fighting for the rights of young girls in India.

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Quick tidbit of information:

In Indian culture, like in the culture of many other countries, women don't hold the same position as men do in all the various areas of human society, whether it's social, political, academic, etc. They are undermined just like women were/still are all over the world.

Many of the Indian people who call for an abortion of unborn female fetuses do so because, yes, maybe the birth of this child means the parents will have to pay a dowry to the future woman's husband in a few decades. Yes, when couples get married the woman traditionally becomes a part of the groom's family, meaning the bride's family are merely "guests" when they come to visit her, IF they come to visit her. Yes, bringing her up in a sheltered lifestyle will be a bit more difficult than bringing up a boy who the parents will be very willing to spread praise about wherever they go. I'd say a majority of the time, Indian parents who abort unborn female fetuses do so mainly because they don't want to deal with the extra effort needed to nurture her, and others because they want to keep the family name, making sure there's a "man" in the family who can be a responsible heir, unlike women who are stereotyped as fickle and powerless.

Unfortunately, this is a major issue that helps enforce to future generations that being a woman is a bad. Fortunately, although the numbers are high, the people who commit to this illegal act (Indian law is hard to enforce for a variety of reasons) are a minority. None of my relatives have even dared think of abortion, for instance, and given the emphasis on religion in the culture of India many other people by default despise those who do commit this act, at least in the metropolitan areas of Delhi and Mumbai. I'm sure the upper upper class and the lower lower class extremes may find it favorable to abort female fetuses (both to make sure their family's money is theirs), but the majority of India does not think this way.

While it might not be a delibrate attempt as cited in the lawsuit, letting such advertisements slip through their ad sales is indeed concerning. I hope this will make them these companies to apply the same high standards they practice in western world, to the developing countries as well.

@Clockwork Lime: I guess whichever culture you are from, has no shortage of retards.

In India, at least 900,000 unborn girls die each year through feticide, said George who is a social activist associated with organizations fighting for the rights of young girls in India.

^ Yes.