Microsoft: Google's Nexus One plan is "very, very difficult"

With the recent release of the Nexus One, some have been rather critical of Google. It's a company that licenses its mobile OS software to other companies, but has now introduced a competitor to those exact phones. Microsoft is one such criticizer, stating Google's scheme is very difficult.

In an interview posted on Business Week, Microsoft's head of mobile development, Robbie Bach, stated, "Google's announcement sends a signal where they're going to place their commitment. That will create some opportunities for us and we'll pursue them." He noted the fears that Google will prioritize its own phone over other vendors offering Android based devices, continuing with, "Doing both (selling the Nexus One whilst offering its software to others) in the way they are trying to do both is actually very, very difficult."

Bach isn't the only one with this frame of mind. An analyst at the research firm Interpret LLC, Michael Gartenberg, said, "No one has ever succeeded in selling their own device while trying to license to partners simultaneously. As much as Google can say it's not a Google phone, the phone says Google on it. They're going to have to convince their licensees they're not in competition with them." Whether or not you're a fan of Google, the pair make a rather good point; it's hard on partners when a company offers a product that directly competes with other products packing software developed by the very same company. Bach predicted that some companies may even give up using Android and switch to another operating system. Regardless, the coming months (and even years) will be very interesting and exciting ones for the mobile industry.

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