Microsoft hires Barbie to bring girls to tech

computer engineer barbie

Workers in the science and technology fields are made up mostly of men, but Microsoft is trying to change that with their Digigirlz program. Digigirlz is a program designed to give high school girls the chance to learn about jobs in technology, meet with Microsoft employees and participate in hands on technology workshops. In their latest effort to get girls interested in technology, Microsoft has teamed up with Barbie, more specifically Computer Engineer Barbie. 

Just 10% of engineers in the US are women and only 18% of those that get a degree in computer science are women. In an effort to raise those numbers Microsoft recently teamed up Mattel and the Girl Scouts of Northern California to encourage the young girls to consider pursuing computer science careers. 

Microsoft held the Digigirlz Summit where over 200 Girl Scouts, community leaders, government officials and Microsoft employees were in attendance. Of those 200 girls, 20 managed to complete an online training course to earn their Computer Smarts badge. After the Digigirlz Summit a panel of women from the tech, government and academia spoke about the best ways to encourage girls to consider tech-related majors and careers. 

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I know loads of tec-head nerdy women even hard core gamers. wasn't there a recent study that stated that women were narrowing the margin in mid to high level tec jobs in both the public and private sector. My boss is a woman, I don't have a problem with that.

Why is it that women are portraid as having to wear glasses to be intelligent.

The fact is girls like using computers, but they don't care how they work.

On my IT course at college, there were a few girls to start with, but by the end, all the girls had gone.

I work with a bunch of women.... This IS NOT a good thing... Some are nice to look at, but the stress they cause isn't worth the looks.

Riva said,
My greatest concern is the lack of female software developers. And M$ found the solution!!

Why are you concerned about that? Are you concerned about lack of white female software engineers or only about just female engineers?

lexp said,

Why are you concerned about that? Are you concerned about lack of white female software engineers or only about just female engineers?

Not always nice working with 60 other guys. Things need some balancing.
I am guessing you aren't white and you always look for an oportunity to turn everything into a racism issue.

lexp said,
Can anyone explain why Microsoft wants to bring more girls in tech?

So they can wave it around on PR campaigns and product launches. Meanwhile the real techies who chose to work in the industry will have to pick up the slack when coerced_bimbo_015 can't code for peanuts.

mounty said,

So they can wave it around on PR campaigns and product launches. Meanwhile the real techies who chose to work in the industry will have to pick up the slack when coerced_bimbo_015 can't code for peanuts.


You, sir, win fifty internetz.

Let me add this observation as well: why do we need female engineers when half the male ones have seen their jobs outsourced to India over the last five years? Well, mounty NAILED it: pure PR. The fact is that women have little interest in technical fields outside of biology and medicine (and most of those are nurses). I wish society would start being honest with itself again and stop trying to force people into roles they either don't want or aren't suited for. I'm especially sick of the constant brainwashing of our kids for political and commercial gain.

mounty said,

So they can wave it around on PR campaigns and product launches. Meanwhile the real techies who chose to work in the industry will have to pick up the slack when coerced_bimbo_015 can't code for peanuts.

Yeah no kidding. I have so many stories about the same problem where a company decided to hire someone mostly based on gender but I think that's a discussion for another post.

psycros said,

You, sir, win fifty internetz.

Let me add this observation as well: why do we need female engineers when half the male ones have seen their jobs outsourced to India over the last five years? Well, mounty NAILED it: pure PR. The fact is that women have little interest in technical fields outside of biology and medicine (and most of those are nurses). I wish society would start being honest with itself again and stop trying to force people into roles they either don't want or aren't suited for. I'm especially sick of the constant brainwashing of our kids for political and commercial gain.

The truth. We're just lying to ourselves with this misleading equality drive. Freedom to choose is sufficient.

Did anyone actually visit the site? This has absolutely nothing to do with Barbie, even though Neowin chose to make it appear that way by using a picture of her along with the misleading "Microsoft hires Barbie" headline. I love Neowin but I swear this site disappoints me sometimes.

Skyfrog said,
Did anyone actually visit the site? This has absolutely nothing to do with Barbie, even though Neowin chose to make it appear that way by using a picture of her along with the misleading "Microsoft hires Barbie" headline. I love Neowin but I swear this site disappoints me sometimes.

This is more fitting: "As part of its ongoing DigiGirlz program to encourage young girls to explore computer science careers, Microsoft has joined forces with Mattel and the Girl Scouts of Northern California."

Maybe a better headline: Microsoft joins forces with Mattel and the Girl Scouts.

This has very little to do with Barbie dolls.

Good day to you all and happy reading the source article.

I'm sure many girls are willing to identify themselves with Barbie. Uh
Maybe it's different in the US, but over here the character is linked with a bimbo personality.

Have you guys ever heard of 'symbols'?

This is obviously a symbol. Barbie is someone/something from their childhood that most of them can associate themselves with and this Barbie is a techie.

Again, Microsoft proves they're completely clueless. They couldn't even get the KIN right, but now they're marketing Barbies (to high school girls!)? Yeah, sure. Meanwhile, all the girls are outside enjoying life and staying social using their Blackberry/Android/iPhone. Go away, MS, and stick to what you know.

Educated Idiot said,
Again, Microsoft proves they're completely clueless. They couldn't even get the KIN right, but now they're marketing Barbies (to high school girls!)? Yeah, sure. Meanwhile, all the girls are outside enjoying life and staying social using their Blackberry/Android/iPhone. Go away, MS, and stick to what you know.

They aren't marketing Barbies. Computer Engineer Barbie wasn't their idea.

Educated Idiot said,
Again, Microsoft proves they're completely clueless. They couldn't even get the KIN right, but now they're marketing Barbies (to high school girls!)? Yeah, sure. Meanwhile, all the girls are outside enjoying life and staying social using their Blackberry/Android/iPhone. Go away, MS, and stick to what you know.

Your name fittingly suits you.

Educated Idiot said,
Again, Microsoft proves they're completely clueless. They couldn't even get the KIN right, but now they're marketing Barbies (to high school girls!)? Yeah, sure. Meanwhile, all the girls are outside enjoying life and staying social using their Blackberry/Android/iPhone. Go away, MS, and stick to what you know.

Read the article Idiot...

well, that's a good start of motivation for women to pursue this career!
btw ... is it true that Melinda Gates was the one behind the Microsoft Bob thingie?

Xenosion said,
High school girls are into Barbie?

My thoughts exactly...

Probably would've been more effective to have gotten Justin Bieber.

Eliteist said,

Probably would've been more effective to have gotten Justin Bieber.

Hey! Don't even mention that. That would be a disaster. I can deal with Barbie. Bieber, NO WAY.

Xenosion said,
High school girls are into Barbie?

You would be surprised how many are, but then again you based your opinions just on opinions not facts.

Xenosion said,
High school girls are into Barbie?
Its like childhood teaching. Like google does with doodles in school, because whatever [DIFFERENT] we seen in childhood (especially contests) we remember whole life and has most powerful impact on us in 90% cases positive, 10% negative for children who cant accept that they lost and try harder.

The message of what MS trying to do with barbie is not mentioned in this article and has been messed up with two things.

RainJones said,
Just converted a Linux user.

Because you don't want women learning technology? Your comment makes little sense.

Epic0range said,

Because you don't want women learning technology? Your comment makes little sense.

No, converted a Linux user to a Windows user.

Good day, sir.

RainJones said,

No, converted a Linux user to a Windows user.

Good day, sir.

Oh I thought you were looking to play with Barbies!