Microsoft hires Disney director to help with Windows 8 campaign

Microsoft knows that to successfully launch Windows 8 to the consumers, you must execute a near flawless media campaign leading up to the platform release. Because of this, Microsoft has pulled in a director from Disney to help facilitate the impending launch.

The information about the recent hire comes from the Register who states that Jay Victor has now been working at Microsoft for nearly a month. Before coming to Microsoft, Jay worked for Disney where he managed brand strategy for family entertainment. At his previous position, his job duties included "market research, business development, product development, creative, and marketing". The Register states:

Victor's initial focus will be Office, Windows, Bing, and Xbox, which the posting said "has accountability for brand stewardship on primary brand(s)." This means that one of Victor's first jobs will be introducing Windows 8, the successor to Windows 7

Victor will have a monumental task ahead as Windows 8 will also be focusing on the tablet market as well. Microsoft recently showed off their tablet interface on video and received generally positive feedback. But having a good interface does not mean the company will have an instant success on their hands as the tablet market is quickly becoming saturated with Android variants and of course, the iPad 2.

The latest information on the Windows 8 RTM release is expected to occur in April 2012 - which is less than a year away. If Microsoft keeps to this schedule, Windows 8 should be available in time for the back-to-school crowd next year, and even be competitive in the slate PC/tablet market during the holiday 2012 season.

 

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40 Comments

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Flawed said,
This epitomises Microsoft; all hype and little substance.

No...I would say the hype goes to Apple, haven't you been to a a steve Jobs keynote where the first 2 or 3 rows are Apple employees who cheer on cue regardless of how mundane a sentence Jobs says.

If Explorer lets me do more and add extra detail and control to my file and folder library then Im in.

I don't want a load of third party apps doing what Explorer could easily do. Some people are just going to want petty pictures and a UI that they can post online for some unknown reason - Disney will be there for them.

Well something needs to change with the Marketing, seriously. I hope he targets actual people instead of the Nantucket magazine cover schmucks crowd.

I don't think there is anything wrong with this. It is the talent of the guy that Microsoft is after, and it just so happened that the guy used to work for Disney.

And if any of you read the book Hard Drive: Bill Gates and the Making of the Microsoft Empire, you will see that the marketing manager that they hired came from Johnson&Johnson, and his primary job is to make Microsoft and its products as household name at that time.

i can't find much information about Jay Victor in IMDB. Is that a reputable director or it is just a small fry?

Magallanes said,
i can't find much information about Jay Victor in IMDB. Is that a reputable director or it is just a small fry?

not the same kind of director......

Magallanes said,
i can't find much information about Jay Victor in IMDB. Is that a reputable director or it is just a small fry?

Jay Victor
Assistant Creative Director
The Walt Disney Co.
1375 N Buena Vista Dr
Orlando, FL 32830-8402
United States

TechGuyPA said,
Since no one else has said it.....

"Gee Microsoft is becoming a Mickey Mouse Operation"

There its now been said.

*Points to the door* Get out.

MS Lose32 said,
Disney? I'm surprised Steve Jobs allowed this , given the fact that he owns a lot of Pixar.

Pixar != Disney

Pixar exists because of steve jobs and the lack of vision and innovation at Disney.

dotf said,

Pixar != Disney

Pixar exists because of steve jobs and the lack of vision and innovation at Disney.

Pixar exists because of George Lucas, and his lack of interest to keep it. Instead he sold it to Steve Jobs for $10 million.

dotf said,

Pixar != Disney

Pixar exists because of steve jobs and the lack of vision and innovation at Disney.

Pixar exists because of George Lucas, and his lack of interest to keep it. Instead he sold it to Steve Jobs for $10 million.

MS Lose32 said,
Disney? I'm surprised Steve Jobs allowed this , given the fact that he owns a lot of Pixar.

Last time I checked Disney owned Pixar.

MS Lose32 said,
Disney? I'm surprised Steve Jobs allowed this , given the fact that he owns a lot of Pixar.

ehmmm you mean largest shareholder in Disney? since disney bought pixar and then gave shares to steve jobs. and he ended up being that with like 7%

But anyway Jobs cant decide what a person wants to do with his life. he is not a god. i bet MS offered alot of money and money moves this world.

EmilyTheStrange said,

ehmmm you mean largest shareholder in Disney? since disney bought pixar and then gave shares to steve jobs. and he ended up being that with like 7%

But anyway Jobs cant decide what a person wants to do with his life. he is not a god. i bet MS offered alot of money and money moves this world.

Sorry. I missed the part about him not being a current employee. And I wasn't aware that Jobs owned only 7%. I had the idea that he owned a lot more.

SteelToast said,
Disney? Are they planing a magical event?

Hey, people eat up the word 'magic' as shown quite nicely by Apple.

SoyoS said,

Hey, people eat up the word 'magic' as shown quite nicely by Apple.

'Magic' is the apple way of selling tech products, if MS does this too, Apple can easily say things like, oh we are 'pampered' by what MS is doing and things of the sort.

SteelToast said,
Disney? Are they planing a magical event?
No, Ballmer is a ****ing idiot for thinking marketing is everything.

FoxieFoxie said,

Did you know that Ballmer was the one who skyrocketed Microsoft BECAUSE OF THE MARKETING?

Oh, and all this time I thought it was because of their past shady business practices.

TRC said,

Oh, and all this time I thought it was because of their past shady business practices.

balmer has been marketing way back in the day before they were even balling

Jebadiah said,
No, Ballmer is a ****ing idiot for thinking marketing is everything.

It isn't?

What exactly did the first iPod have that competitors didn't, other than white earbuds and silhouettes dancing in the ads? Today's iTunes did NOT exist when the iPod first exploded in popularity.

It was pure, sticky, sweaty marketing. Marketing is image. Image is everything.

Jebadiah said,
No, Ballmer is a ****ing idiot for thinking marketing is everything.

Well..yes marketing is a major part of it, without it Apple would sell a fraction of their product .

Joshie said,

It isn't?

What exactly did the first iPod have that competitors didn't, other than white earbuds and silhouettes dancing in the ads? Today's iTunes did NOT exist when the iPod first exploded in popularity.

It was pure, sticky, sweaty marketing. Marketing is image. Image is everything.


Uh.. the ability to store over 16 songs? the ability to play music for more than 5 hours? How about this one: A menu navigation system that was intuative to use?

I get your point, but wow did you pick a bad product to call out. The first iPod was so revolutionary that, to someone who wasn't up to date with tech, it may as well have been magic.