Microsoft improves Bing personalized search with two cool features

The Bing Team announced today that Bing will be getting another important update, one that tailors search queries to you. The update to Bing will take into account your location, finding surrounding restaurants and businesses to return more accurate results. The second addition will be using your previous searches on Bing, generating personalized results based on your search history.

Bing will begin using your physical location, to help generate results for things like "pizza" and "burger" around you. By using your physical location, you won't receive the standard list of results anymore, which put the most popular restaurants and places on the top of the results. However, your personalized search will now return local restaurants on Bing, which are a quick walk or drive away.

Bing results before the update for "pizza":

bing_personalized_beforepizza

Bing results after the update for "pizza":

bing_personalized_afterpizza

The second new feature, to help improve your personalized search experience, is using your previous search history. Bing will now take into account your search history and use this to help generate results tailored to you. If you previously used Bing to search for "Windows 7 forums" and discovered Neowin.net through your results, the next time your search for the same query, Bing will think you're trying to re-find that website, and promote Neowin.net to the top of your results.

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43 Comments

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This is a nice update to Bing. It's nice to see Microsoft putting so much effort into develop a stellar service like this. This is why I've finally moved on from Google. Bing is just a great search experience.

What is strange is that I have been getting local results in Bing for a while now, and counting on them to be local to my location, and this is on my laptop, not Bing on my Droid, which already had the local search options.

Weird - Now I need to go back and revisit the beta groups my company is working with and what I might have elected to participate in that I do not remember.

Was any of the local results turned on for anyone else?

as long as wikipedia comes up first, I dont' care about the rest.

if i want to search for burger places near me, I type in "burger places near ___" and the engine should be smart enough to get that information. all they have done is give you a default location so you can be lazy and not type all this.

Lol. End this madness. @Google: Buy the first search engine ever made, then file for patents on all search engine components, and years later, file for copyright infringment....... OH WAIT. That's Microsofts thing. Doh! :-P

k776 said,
Lol. End this madness. @Google: Buy the first search engine ever made, then file for patents on all search engine components, and years later, file for copyright infringment....... OH WAIT. That's Microsofts thing. Doh! :-P

You must be confusing them with Apple. Yes, Microsoft does file lawsuits to protect their IP, just like any large company, but they've never been as aggressive as Apple.

I look for stuff on my Windows Phone. So it seems Bing is now using that feature with "home" pcs. Cool, I guess.

I gave Bing a go today for work purposes & tbh not much to choose between then until Google bettered Bing as soon as I stared using the 'Shopping' tab.

threetonesun said,
Can they change it so Wikipedia isn't the first result? Who has to look up what a pizza is?

It's history, how it's made, types of pizza, etc.
So unless you know all that too it should stay.

Tpiom said,

It's history, how it's made, types of pizza, etc.
So unless you know all that too it should stay.

99%* of people searching for pizza want the number of the local pizza place, not the history of pizza. I'm not saying Wikipedia shouldn't show up, but who honestly thinks it's the most appropriate first result for that search?

* number completely made up.

threetonesun said,
Can they change it so Wikipedia isn't the first result? Who has to look up what a pizza is?
Wikipedia isn't a dictionary. And who is to say that the first result people want when they search for pizza is a restaurant/takeaway? I would search for takeaway pizza if I wanted that.

Kirkburn said,
Wikipedia isn't a dictionary. And who is to say that the first result people want when they search for pizza is a restaurant/takeaway? I would search for takeaway pizza if I wanted that.

No, it's an encyclopedia, which is equally useless if I searched for "pizza". If I searched for, "what is pizza?" sure, wikipedia first.

I hate this location features. i'm almost never looking for things locally and the search results are complete different when using location Argentina or US. No one-click way to switch from Ar to US.

julianbl said,
I hate this location features. i'm almost never looking for things locally and the search results are complete different when using location Argentina or US. No one-click way to switch from Ar to US.

or disable the location functionality.

I just set IE9 RC to restrict disclosing my location via Ineternet Options -> Privacy. Turned on Tracking Filter, Active X filter and opted-out of ads via choice.live.com Made it tougher for Bing to personalize.

ccoltmanm said,
This will be great for my Bing iPhone app.

I NEVER type in pizza on my home computer, i know where everything is.

I wish the WP7 iPhone app was updated, We still don't have image search....

Omen1393 said,

I wish the WP7 iPhone app was updated, We still don't have image search....

the WP7 iPhone app? WP7 has an iPhone app, really?

dotf said,

Has the newest Bing app for iPhone been approved yet?

I saw a quick preview a few months back but haven't seen it in real life.

I don't know which one you saw, but Bing has updated it's app several times in the past months on the iOS.

ccoltmanm said,
This will be great for my Bing iPhone app.

I NEVER type in pizza on my home computer, i know where everything is.

I hadn't specifically looked for the 'local' option on my iPhone or iPad Bing search, but I know that it has been on the Android Bing App for several months now. (Just like you can select Images, News, Maps, etc.)

dotf said,
Let the fanboy flame wars begin.
who's copying who, who is the best, and why we can't all get along.

Now, GO:


Bing produces the same results as live for me which is no where near google's results. I don't care about features I want the results in a nice format, I don't like the look of bing either.

dotf said,
Let the fanboy flame wars begin.
who's copying who, who is the best, and why we can't all get along.

Now, GO:


AltaVista is the best, everyone else is just copying!

dotf said,
Let the fanboy flame wars begin.
who's copying who, who is the best, and why we can't all get along.

Now, GO:


I thought of saying the same on the first post but didn't want fan boys flame bait.
well everyone... stop complaining and understand that its a win win situation for both Google and bing users.

Gaffney said,

Bing produces the same results as live for me which is no where near google's results. I don't care about features I want the results in a nice format, I don't like the look of bing either.

no it doesn't

dotf said,
Let the fanboy flame wars begin.
who's copying who, who is the best, and why we can't all get along.

Now, GO:


rabble rabble rabble..
but this will be fun when it comes to canada..

Lachlan said,

rabble rabble rabble..
but this will be fun when it comes to canada..

i wish Bing would think more global as it currently is basically US only ;(
Bing is getting better tho in accurate results, where a year ago i'd continiously get worthless (often asian) websites on normal queries. Now it starts to become more related to what i'm looking for.
Give it a year or so and Bing will be as good or better as google in results better have 2 dominating search engines then just 1

blahism said,

no it doesn't


Yes it does - in case you're using any version apart from the US-one. That's why I'm using the US version instead of the Austrian oneā€¦

Shadowzz said,
...

I think the problem with Bing outside of the US is that Microsoft have not really established any data partnerships.
This is how bing is so good at what it does for US customers.

Talk to your local data providers and tell them to partner with Bing.

Bing caters to casual users; Google caters to those more "experienced" in finding what they want.

Let this be over with...

Reacon said,
Bing caters to casual users; Google caters to those more "experienced" in finding what they want.

Let this be over with...


LOL.. and this maybe the downfall of google because 90% of people are "casual" users.. hilarious.

Reacon said,
Bing caters to casual users; Google caters to those more "experienced" in finding what they want.

Let this be over with...


LOL, maybe you want to believe this, but it has little basis in reality.

Gaffney said,

Bing produces the same results as live for me which is no where near google's results. I don't care about features I want the results in a nice format, I don't like the look of bing either.

"I want the results in a nice format"

How could anyone call Google's look and feel a "nice format". Its plain jane, fugly. Google is the craigs list search engine.