Microsoft: In India your interest in an Xbox could be ZERO!

There are times when creating content for an ad campaign can be very stressful. Most of the time, the copywriter has to come up with something that will be short, but will also stand out and explain the main point of the product that's being pushed to consumers. It's not as easy as it sounds.

However, sometimes things get pushed through the cracks and you end up with an ad that, while accurate, can also easily be misinterpreted. That's what happened recently when the Microsoft team in India posted a Facebook ad for a payment option to get the Xbox 360. Part of the ad is supposed to show that the financial contract includes "zero percent interest" in order to get Microsoft's current console.

However, as BGR India pointed out, when the main ad copy was posted, the headline came out as, "After this, your interest in an Xbox could be zero!” Ouch. That's certainly not the message that the company intended. Microsoft's Xbox 360 India Twitter page quickly posted word of their mistake and said that the ad had been removed from the Facebook page.

It's actually amazing that the ad headline got through what we would assume were multiple approvals before being posted. Hopefully, the marketing team for Microsoft's Xbox One console are taking notes.

Source: BGR India | Image via Microsoft

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31 Comments

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If only the mistakes in the press were commented on with such vigor. 1000s of websites repeat a story that turns out to be totally false and we say nothing. I guess it is because once we've commented on the lie we can't say anything without looking like fools.

Seems about right, don't know why people expect a number higher than that anywhere in the world after the charlie foxtrot that is the MS marketing department BUTCHERED the introduction of the box...

Considering the XB1 is slated to launch in India only at the end of 2014, my interest in this console right now IS actually zero (I know the ad is about the 360 but just saying). Would have been nice to have the XB1 to go along with my W8 laptop and Lumia 920. Maybe next time, MS.

PS4 all the way!

Why not? If they give the option of paying EXACTLY the same amount over a span of a few months instead of at one go, it would be silly to NOT opt for it!

And yes, I know it says "Terms & Conditions Apply", but over here that just means only certain credit cards are eligible for the offer.

With a heavy focus on Live Subscription Services and Multiplayer games in a country where Internet Access is either too slow or too expensive; I do not see the XBox One or 360 being successful in India.

Actually that sounds like a viral marketing gimmick to get web sites like this to post it. Yes, people get paid to sit around and think up ways to get their ads posted for free. Now a lot more people know about the 0% interest than the original campaign would have reached.

There has to be something in the translation as to why they think that syntax is correct. I repeatedly am misunderstood by Indians who have English as their second language.

Ricardo Dawkins said,
bahahahahahaahahahahaha.....man. I fell sorry for NOKIA Devices if the sales happens.
What an effing disaster!

Did I miss something ?

I thought that was the point... to get someone to do a double take: "why would I have no interest in an Xbox? oooohhhh.... I see what you did there."

Ironman273 said,
I thought that was the point... to get someone to do a double take: "why would I have no interest in an Xbox? oooohhhh.... I see what you did there."

Bad move at the time when Microsoft wants to dump all their XBox 360 inventory in emerging markets.

I bet Xbox one will launch here after 2-3 years after Microsoft has milked the last drop out of US and EU markets.

Anyway, advertising has never been a strong point of Microsoft ever.

sanke1 said,

Bad move at the time when Microsoft wants to dump all their XBox 360 inventory in emerging markets.

I bet Xbox one will launch here after 2-3 years after Microsoft has milked the last drop out of US and EU markets.

Anyway, advertising has never been a strong point of Microsoft ever.

Well, considering Brazil is an emerging market and is on the November launch countries list, I think your reasoning isn't correct.

sanke1 said,

Bad move at the time when Microsoft wants to dump all their XBox 360 inventory in emerging markets.

I bet Xbox one will launch here after 2-3 years after Microsoft has milked the last drop out of US and EU markets.

Anyway, advertising has never been a strong point of Microsoft ever.

Aren't they dropping 360 support in 2016 too?