Microsoft introduces 2nd iPhone app - Microsoft Tag

Microsoft has unveiled its next iPhone app, Microsoft Tag.

The idea behind the Microsoft Tag application is that you just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more.

Tag is similar to QR Codes, however Microsoft is using HCCB bar codes so instead of storing the data using square pixels it uses triangle shapes and colours. The difference is that Microsoft Tags don't actually store the information. All it stores is a unique ID which it then sends to Microsoft's servers. This way, you can include much more information, and more variety of information, then if it was just on the tag itself.

Tech Flash reporter Todd Bishop recently interviewed Microsoft's Mac chief Eric Wilfrid about iPhone app plans. Wilfrid didn't reveal Microsoft's app plans but if todays announcements are anything to go by we may see more Microsoft apps hitting the iPhone this year. Microsoft introduced its first iPhone application, Seadragon, in December last year.

Below you can see the app running on an iPhone:

Tag is available for iPhone, Windows Mobile, J2ME, Blackberry, and Symbian S60 phones. In order to get the application just visit http://gettag.mobi on your mobile phone browser. Checkout the video below for a demonstration on how it works.

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Have had a play and it's remarkably good! We've seen 2D barcodes around for this purpose but they've never entered the consumer sphere particularly successfully - I'm interested to see the outcome of this. Works nicely on the iPhone's blurry camera too

Rob said,
We've seen 2D barcodes around for this purpose but they've never entered the consumer sphere particularly successfully - I'm interested to see the outcome of this. Works nicely on the iPhone's blurry camera too :p

There are a bunch of data matrices around, no actual success. And this is the second time Microsoft pumps something like this (first real try, anyways).

Funny how this news got to be an iPhone news...
"Symbian S60 platform coming January 7th" && "Microsoft Tag Product Support coming January 7th 2009" -> Fail

tiagosilva29 said,
"Symbian S60 platform coming January 7th" && "Microsoft Tag Product Support coming January 7th 2009" -> Fail

January 9th update: Sorry Symbian Seried 60 2nd Edition Devices are not supported -> ****ING FAIL

If you own an iPhone you surely have enough money to pay for a butler... which can do exactly the same thing, so the end of the video would be no different to before he had the app.

The wide availability of phones with a camera and internet access could be a boon to tagging technology. I think it's a great time for this type of product to debut and it could prove to be a killer app.

I'm very excited about the implications and would like to see this sort of technology - Microsoft Tag or other - prevail.

Companies just keep rehashing the same ideas over and over again. Anyone else here remember the CueCat? Same basic concept, different implementation.

It's not the same as CueCat. That was something you hooked up to your computer, and only worked with product packaging bar codes. This is a more universal concept, and if it ever catches on will be very cool.

Christ, that is farking genius. Who said innovation died at MSFT a long time ago? Brilliant concept. Kudos.

rbet said,
Christ, that is farking genius. Who said innovation died at MSFT a long time ago? Brilliant concept. Kudos.

Telstra Corporation has been using their own 'smart barcodes' for a little over twelve months?

Don't get me wrong, I'm no fan of Telstra! However I was pointing out that Microsoft was not the first company to bring out something like this.

Wow...if only Microsoft was so keen to release apps like this for their own Windows Mobile platform! Way to go...

P.S. I know they have released it for WM too but they would have never done it if not for the latest trend of iStore!

Go go Microsoft making something completely different when there is an existing code (QR) that is already developed and wildly in use (at least in Japan).

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