The Zune is coming and what better way to celebrate it than painting a bus in jet black and slapping the company (Microsoft) and the product (Zune) logo on the side.
What with the Zune hypometer going up as each day pases its only right that Microsoft start marketing the little thing.
So what did they do, release some posters maybe, put some fact sheets on the internet, sponsor a chocolate bar. Well they didn't do any of that, instead they took their Zune marketing budget and bought a giant bus and fully kitted it out.
Look its the: 
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