Microsoft is cutting the price on Windows RT for smaller tablets

`

Microsoft is reportedly cutting the price on Windows RT for smaller tablets to help OEMs sell the devices at a competitive price point. The report states that Microsoft hopes by cutting the price, it will encourage more vendors to adopt the platform and help it gain momentum in the marketplace.

The report from Bloomberg did not say the price that Microsoft would be selling Windows RT for, nor did it give the size specifications on when the price cut occurs. But, if the report holds true, this should appease many of the OEMs who currently sell RT devices as not only can they increase the margins on their devices, they can also get these products to the market at a more palatable price point.

Windows RT, which runs on the ARM architecture, has been put in a precarious position as Intel has been scaling down and has been able to produce x86 machines at a similar price point as ARM devices. ARM products were intended to help lower the floor on pricing for Windows 8 tablets but to date, the adoption by the consumer has been slow.

With a lower price point, it would make sense that we should see an uptick in the market for RT devices and hopefully OEMs will be able to maximize the utility of ARM with the lower price point to get Windows RT in to more hands of the consumer.

Only time will tell if this strategy pays off as Microsoft still has the issue of educating the consumer on the differences between Windows RT and Windows 8.1 that look nearly identical with the exception that RT can't run legacy applications.

Source: Bloomberg

Report a problem with article
Previous Story

Microsoft reveals more Windows 8.1 features like NFC printing and WiFi hotspot

Next Story

Skype for Windows 8 updated with HD video support

15 Comments

Commenting is disabled on this article.

"look nearly identical with the exception that RT can't run legacy applications."

RT also doesn't have a pen interface which makes it functionally useless for China, Korea and Japan.

Um... There are other ways to input Chinese than by handwriting... Actually I think more people use keyboard to type Chinese characters than handwriting because of the faster speed, especially for those using desktop/laptop. I'm not so sure about Japanese and Korean, but I think they should be similar.

So, RT is not functionally useless for CJK users IMO.

They already offer Windows 8 and Office 2013 for $30 for tablets less than 10.8". They have to basically give RT away to make building an RT tablet worth it over an ATOM tablet. I wonder if RT became more expensive than 8 when they dropped the price for 8 in February to $30 for small tablets.

mrp04 said,
They already offer Windows 8 and Office 2013 for $30 for tablets less than 10.8". They have to basically give RT away to make building an RT tablet worth it over an ATOM tablet. I wonder if RT became more expensive than 8 when they dropped the price for 8 in February to $30 for small tablets.

Windows 8 is the OS of today but RT has the future. Unless, of course, Intel can make their processors MUCH more power efficient.

The way I see it Windows 8 needs to be cheap now so that there are a lot of consumers who have access to the Windows Store. These numbers will have generate interest from more developers and force the famous app developers to do their part and stop ignoring MS.

When the Windows Store gets more app the value of RT increases. Currently there are already plenty of apps but its missing some big names. If Microsoft can get the famous apps as well as get traditional Windows developers to develop for the store then RT has a lot of potential.

Ronnet said,

Windows 8 is the OS of today but RT has the future. Unless, of course, Intel can make their processors MUCH more power efficient.

The way I see it Windows 8 needs to be cheap now so that there are a lot of consumers who have access to the Windows Store. These numbers will have generate interest from more developers and force the famous app developers to do their part and stop ignoring MS.

When the Windows Store gets more app the value of RT increases. Currently there are already plenty of apps but its missing some big names. If Microsoft can get the famous apps as well as get traditional Windows developers to develop for the store then RT has a lot of potential.

ATOM processors are faster and get just as good of battery life as ARM processors. I see no reason why Intel can't keep this up. Their next version of ATOM will also have a GPU that doesn't suck.

Fritzly said,
Hope this will happen for W8 Pro as well; I would buy a 7" Tablets with a pen right away, if running W8 Pro.

I'm pretty sure its happened with Win8 Pro as well. Look at that new Acer 8" that went on sale today for 379 with office, no way they could hit that pricepoint if MS didn't offer a better deal for that form factor as well.

They already offer Windows 8 and Office 2013 for $30 for tablets smaller than 10.8".

Might not be Windows 8 Pro though, but you don't need Pro unless you want the enterprise features and Remote Desktop. You can always upgrade a Windows 8 computer to Windows 8 Pro yourself.

mrp04 said,
They already offer Windows 8 and Office 2013 for $30 for tablets smaller than 10.8".

Might not be Windows 8 Pro though, but you don't need Pro unless you want the enterprise features and Remote Desktop. You can always upgrade a Windows 8 computer to Windows 8 Pro yourself.


Unfortunately Office for RT does not include Outlook which, for me, is indispensable. The reason I need W8 Pro is that I would use a 7" Tablet as a digital Filofax and I need to be able to join a domain. In other words: I carry a " regular", convertible Tablet as my laptop if and when I need such device, a 7" Tablet as an agenda therefore with me all the time during business days together of course with a smartphone. Of course when I go out for dinner or during the weekends I would carry the latter and not the former. It is my personal " four screens" strategy.

Fritzly said,

Unfortunately Office for RT does not include Outlook which, for me, is indispensable. The reason I need W8 Pro is that I would use a 7" Tablet as a digital Filofax and I need to be able to join a domain. In other words: I carry a " regular", convertible Tablet as my laptop if and when I need such device, a 7" Tablet as an agenda therefore with me all the time during business days together of course with a smartphone. Of course when I go out for dinner or during the weekends I would carry the latter and not the former. It is my personal " four screens" strategy.

Windows 8 can run Outlook. From the look of the new 8" Acer which runs Pro then it seems that is also cheap. I don't know if the $30 Windows 8/Office 2013 includes Windows 8 or Windows 8 Pro, but it isn't Windows RT.

Cyborg_X said,
Since MS is getting a % of the stores sales you would think they could just forgo the cost to OEMs.

I agree. Also figure in that the licensing for RT means the oems have to jump through more hoops.

Personally? I think MS would do well to implement some sort of revenue sharing with OEMs in regards to the store. Might help discourage bloatware if they know that Store purchases get them a slice of the pie.