Microsoft is going big with Surface Pro 3 launch, a party at all of its stores

Microsoft’s Surface Pro 3 is a big deal for the company and the tech world will be watching and waiting to see how many units it can sell during its first month of availability. Being the third generation of a product and the focal point of a new advertising campaign, Microsoft has high hopes for the device.

Considering that the Pro 3 is really an all-new device - even though it carries similar design cues to its predecessors - it deserves a large welcoming the day it goes on sale. And that's exactly what Microsoft intends to do at every one of its stores: a party for every location.

On the launch day of the Surface Pro 3 - that’s June 20 for those of you who need a reminder - every Microsoft Store will be celebrating the launch of the device with giveaways, 'white-glove' pre-order pickup, music, food and more. There will also be a grand prize of a trip to Honolulu, Hawaii for four as well.

In addition to the parties at all of the stores, Microsoft will be holding ‘Surface summer celebration’ events on Saturday, June 28 that will feature themed activities and more giveaways.  

While a party at every store is certainly one way to generate attention, we fully expect Microsoft to kick-off a wider media campaign around the launch window as well. The Pro 3 is a key component of Microsoft’s ‘Device and Services’ model and with a launch device of this caliber, there can never be enough pomp and circumstance.

If you want to learn more about the Pro 3, you can check out our deep dives into many of the devices features, here.

Source: Microsoft

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28 Comments

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Well, I for one hope the Surface Pro 3 is a success, by whatever metric Microsoft or the industry decides to judge it by.

And I hope that they come out with a Surface 3 too (with the new kick-stand, PEN SUPPORT, and the same screen ratio). And ultimately, a Surface Mini (again with PEN SUPPORT, and a touch-first version of Office).

You know MS if you released your devices quicker id throw you a damn tickertape parade

still waiting for Lumia 930 then a lovely wait till 31 August for the same SP3 that you are release to the States next week...

Osiris said,
...

As a refocused effort as a devices and services company, I think their release cadence is much improved compared to when they were a software company.

I'm just as impatient as you, btw. I want McLaren and i7 SP3 like now.....

Microsoft's Surface Pro 3 is a big deal for the company and the tech world will be watching and waiting to see how many units it can sell during its first month of availability

The problem is Microsoft never provides any sales numbers. And by qui tacet consentire videtur, we can assume that the low numbers are probably true.

simplezz said,

qui tacet consentire videtur

Latin phrase! How long have you been wanting to say that here? ;)
Awesome though!

simplezz said,

The problem is Microsoft never provides any sales numbers. And by qui tacet consentire videtur, we can assume that the low numbers are probably true.

Why do you care? Unless the sheep are all flocking to it, it's no good for you either? Try it for yourself and form your own opinion.

I've had my Gen-1 Pro since it came out, and frankly MS's sales numbers are completely irrelevant to me. I'd buy it all over again.

_dandy_ said,

Why do you care? Unless the sheep are all flocking to it, it's no good for you either? Try it for yourself and form your own opinion.

I've had my Gen-1 Pro since it came out, and frankly MS's sales numbers are completely irrelevant to me. I'd buy it all over again.

Well Said.

_dandy_ said,

Why do you care? Unless the sheep are all flocking to it, it's no good for you either? Try it for yourself and form your own opinion.

I've had my Gen-1 Pro since it came out, and frankly MS's sales numbers are completely irrelevant to me. I'd buy it all over again.


I am planning to buy one for myself. I actually use the Surface Pro (1st gen) at work and it's awesome. I'll definitely be at the party at Columbus Circle.

simplezz said,

The problem is Microsoft never provides any sales numbers. And by qui tacet consentire videtur, we can assume that the low numbers are probably true.

So what and, more importantly, who cares?

Gergel7077 said,

So what and, more importantly, who cares?

The article specifically mentions sales numbers being an indicator of success and that the world will be watching for them. My response was that Microsoft doesn't provide any sales numbers.

From the article:


Microsoft's Surface Pro 3 is a big deal for the company and the tech world will be watching and waiting to see how many units it can sell during its first month of availability.

_dandy_ said,

Why do you care? Unless the sheep are all flocking to it, it's no good for you either? Try it for yourself and form your own opinion.

I've had my Gen-1 Pro since it came out, and frankly MS's sales numbers are completely irrelevant to me. I'd buy it all over again.

Agree and disagree. As consumers, the Surface Pro series is a great product. However, from a business perspective, if these things aren't selling well (aka no demand), then there is no incentive for Microsoft to produce this product.

Gergel7077 said,

So what and, more importantly, who cares?

I am sure MS, as well as any other company, cares about sales and adjust its offering based on such data and this affects customers.

simplezz said,

The article specifically mentions sales numbers being an indicator of success and that the world will be watching for them. My response was that Microsoft doesn't provide any sales numbers.

From the article:


Again, who cares. If I want one, I am going to get one. I don't rely on sales numbers to make decisions for me.

Cosmocronos said,

I am sure MS, as well as any other company, cares about sales and adjust its offering based on such data and this affects customers.


I was strictly talking about the consumer side of the equation. Of course all manufacturers care about sales. But as a consumer, nobody basis a decision to buy something on the number of sales. They base their decision on whether the product satisfies their need of it.

Agree. Some people don't buy an item just because they don't see people using it which is absurd, I will buy any product if I personally like it, I don't care if the rest of the world don't think so, imagine if everyone thinks like him and just don't buy a product that nobody has then of course the product is not going to sell. I'm very happy with this product and I recommend it to everyone I know because this product is fantastic.



simplezz said,

The problem is Microsoft never provides any sales numbers.

Unless they are positives (example xbox360 sales). However, as a public company, they finally do it.

Gergel7077 said,

I was strictly talking about the consumer side of the equation. Of course all manufacturers care about sales. But as a consumer, nobody basis a decision to buy something on the number of sales. They base their decision on whether the product satisfies their need of it.

I guess you never owned a Zune player., a MS cordless phone etc.; I did and I liked the devices but..... Sales were poor, the products got discontinued and I, as a customer was affected.

Cosmocronos said,

I guess you never owned a Zune player., a MS cordless phone etc.; I did and I liked the devices but..... Sales were poor, the products got discontinued and I, as a customer was affected.

I also own (note: present tense, not past) a Zune, and I don't see how MS's discontinuing it has affected me--nothing's prevented me from using it every day to listen to podcasts and some occasional music, and the software runs fine even on 8.1 x64 (if I was inclined to start using it on my 8.1 machine).

My Zune has taken a beating over the years, including getting dropped on a concrete patio multiple times, being left in the car at both -30C and +40C, and it's still going strong. But, I know it's going to die some day, and I've had absolutely zero worry buying two spare Zune HDs through auction sites. I've looked at (and owned) some "alternatives" (before settling on the Zune), and I don't want any of them.

As for my Surface Pro 1, even if Microsoft dropped support for it tomorrow morning (which they won't, no matter what the sales figure are, its support lifecycle page mentions 2017) then it's still going to continue working by itself, and it'll keep getting patches for as long as Windows 8.x itself keeps getting patched.

Edited by _dandy_, Jun 12 2014, 5:21pm :

_dandy_ said,

I also own (note: present tense, not past) a Zune, and I don't see how MS's discontinuing it has affected me--nothing's prevented me from using it every day to listen to podcasts and some occasional music, and the software runs fine even on 8.1 x64 (if I was inclined to start using it on my 8.1 machine).

My Zune has taken a beating over the years, including getting dropped on a concrete patio multiple times, being left in the car at both -30C and +40C, and it's still going strong. But, I know it's going to die some day, and I've had absolutely zero worry buying two spare Zune HDs through auction sites. I've looked at (and owned) some "alternatives" (before settling on the Zune), and I don't want any of them.

As for my Surface Pro 1, even if Microsoft dropped support for it tomorrow morning (which they won't, no matter what the sales figure are, its support lifecycle page mentions 2017) then it's still going to continue working by itself, and it'll keep getting patches for as long as Windows 8.x itself keeps getting patched.


And there you have it. Well said.

chrisgarcia78 said,
Agree. Some people don't buy an item just because they don't see people using it which is absurd, I will buy any product if I personally like it, I don't care if the rest of the world don't think so, imagine if everyone thinks like him and just don't buy a product that nobody has then of course the product is not going to sell. I'm very happy with this product and I recommend it to everyone I know because this product is fantastic.




Exactly. Apple sales for its products sell very well. However, I hate the closed ecosystem, itunes, etc. so therefore I would never by one of their products. The number of sales directly affects the manufacturer of the product, not the buyer.

_dandy_ said,

As for my Surface Pro 1, even if Microsoft dropped support for it tomorrow morning (which they won't, no matter what the sales figure are, its support lifecycle page mentions 2017) then it's still going to continue working by itself, and it'll keep getting patches for as long as Windows 8.x itself keeps getting patched.

Mine is alive as well but development ended and it ended because it was not a commercial success; there is a difference between supporting an existing product and keeping the development of the concept alive and improving. For example: Media Center was one of the most brilliant concept MS ever came out with but, for several reasons, the idea was abandoned and while I still have and use it on my systems the development of the concept was halted.

Cosmocronos said,
Mine is alive as well but development ended and it ended because it was not a commercial success; there is a difference between supporting an existing product and keeping the development of the concept alive and improving. For example: Media Center was one of the most brilliant concept MS ever came out with but, for several reasons, the idea was abandoned and while I still have and use it on my systems the development of the concept was halted.

As long as the OS keeps getting updated, that's really all the "development" I expect going forward with the first-gen Surfaces. What would you like to see getting improved further?

_dandy_ said,

As long as the OS keeps getting updated, that's really all the "development" I expect going forward with the first-gen Surfaces. What would you like to see getting improved further?


If software, as for the MediaCenter example, a development in the OS functionalities, GUI etc.; if hardware new models reflecting the improved technology available.
Security and maintenance patches are OS updates but do not necessarily improve the experience: this is the fundamental difference between "supporting" and "developing".

Cosmocronos said,

If software, as for the MediaCenter example, a development in the OS functionalities, GUI etc.; if hardware new models reflecting the improved technology available.
Security and maintenance patches are OS updates but do not necessarily improve the experience: this is the fundamental difference between "supporting" and "developing".

So what part of that has anything to do with the original Surface Pro hardware itself, vs just Windows 8.1 updates, which will keep coming and will be installable on it?

I'm not following your point about the hardware...they're still improving the hardware (Pro 2 / Pro 3), but that's not something that will somehow be backported to the earlier generations.

_dandy_ said,

So what part of that has anything to do with the original Surface Pro hardware itself, vs just Windows 8.1 updates, which will keep coming and will be installable on it?

I'm not following your point about the hardware...they're still improving the hardware (Pro 2 / Pro 3), but that's not something that will somehow be backported to the earlier generations.


A quick check to my original post will show you that I never expressed any comment about the Surface, actually I already ordered an i7 one, but was arguing about the theory, again in general terms, that poor sales and therefore the ditching of a project affects not only companies but users as well.

Cosmocronos said,

A quick check to my original post will show you that I never expressed any comment about the Surface, actually I already ordered an i7 one, but was arguing about the theory, again in general terms, that poor sales and therefore the ditching of a project affects not only companies but users as well.

Sure, you didn't, but this is a matter of context. The whole discussion was about support (or feared lack thereof) for the Surface because of the sales numbers.

_dandy_ said,

Sure, you didn't, but this is a matter of context. The whole discussion was about support (or feared lack thereof) for the Surface because of the sales numbers.


I commented about a generalized statement asserting a certain cause and effect interaction, actually about the supposed lack of it. In other words the discussion had already expanded. I am not a moderator here and personally do not see a problem if a discussion about a specific subject expands and broaden; actually, personal opinion of course, I would consider it a beneficial and enriching side effect.

Cosmocronos said,

I commented about a generalized statement asserting a certain cause and effect interaction, actually about the supposed lack of it. In other words the discussion had already expanded. I am not a moderator here and personally do not see a problem if a discussion about a specific subject expands and broaden; actually, personal opinion of course, I would consider it a beneficial and enriching side effect.

Sure, agreed. In my narrow-minded view, I was trying too hard to see the link between what you posted and the initial point of the discussion. You're absolutely in the clear.

(I hate to get into a situation where I have to explain myself because if I don't, I look like an even bigger ###### than I actually am) :-)