Microsoft is opening Surface Experience Centers around the world

While there are now 60 permanent and temporary Microsoft Stores now open in the US and Canada, there are no such stores that are available in other parts of the world. However, Microsoft still wants people in other countries to at least go hands-on with their new Surface tablet before purchasing the Windows RT device online.

Today, Microsoft revealed that it will also open up what it is calling Surface Experience Centers in Australia, Germany, France and the UK. There will be a total of 54 locations for these centers. It sounds like while people can go hands-on with the Surface at these locales, they won't actually be able to purchase the tablet at these centers. They will have to wait until they go online and buy the Surface from their local Microsoft Store website.

As we reported earlier today, online sales of the Surface have exceeded demand and many models are now taking as long as three weeks to ship after they are ordered.

The Surface Experience Center also has a "coming soon" label for the US so it appears that Microsoft will be opening up these "experiences" in this country at some point, showing the Surface beyond its Microsoft Stores. We will post an update when these location in the US are revealed.

Source: Microsoft Store website | Image via Microsoft

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22 Comments

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Hell yeah, two in Brisbane and both on the South Side! Way to go Microsoft, I'll be taking friends there definitely!

While I agree with most UK folks that its a sh***er there are no outside London 'shops' planned, I can't help but think there is logic behind this decision. I'm not sure what this logic is right now but also I don't have access to expensive marketing data and experienced staff, I'm going off my gut which is telling me surely its best to spread this.

But then I thought to myself "they maybe going for absolute bombing/blowout/total awareness" in the capital of the UK, a place which is so touristy and multicultural (more so that anywhere else on the UK by a million miles).

I can see this spreading, most press folks we see and hear from are London based, most celebs, most important goings on etc. Maybe that are onto a winner here and I simply don't like the fact that Manchester isn't getting one (yet), and allowing that to bias my judgement on the whole UK plan?

I personally think MS marketing has had a full body transplant to the point that its gone from peewee herman to the million dollar man/batman/james freekin bond it doesn't matter, this new ad stuff and products is/are cool as f**k


It sounds like while people can go hands-on with the Surface at these locales, they won't actually be able to purchase the tablet at these centers. They will have to wait until they go online and buy the Surface from their local Microsoft Store website.

Well that's baffling. Microsoft should at least allow customers to place their order in the "Experience Centre" there and then... surely this is a hugely missed opportunity? A lot of people will make an impulse buy there and then - so why not capitalise on that?

Chicane-UK said,

Well that's baffling. Microsoft should at least allow customers to place their order in the "Experience Centre" there and then... surely this is a hugely missed opportunity? A lot of people will make an impulse buy there and then - so why not capitalise on that?

+1

S3P€hR said,
no but seriously why all of them for the UK are in london? its a little bit odd
As previously posted, America regards the UK as England and of course England is London.
Therefore, London is the UK

kilimax said,
As previously posted, America regards the UK as England and of course England is London.
Therefore, London is the UK
And since I'm a Scott living in err Scotland, that makes it a little tricky to pop in and try one out.
Thanks Microsoft. Very impressive strategy to place your procuct in the hands of the the masses

It's another typically blinkered American view of the UK, where they wrongly refer to the entire UK
as England, then think that everyone in England lives in London, and no other UK cities exist!

Too bad they joined kingdoms and England happens to be the most famous. Most people in the world probably would make the same mistake...not just the states.

Ben Dyson said,
Wish the South West would get some notice from events and companies, why not a center in Plymouth!!

It's by far too small. All cities around there are.

Agreed. Instead of having a load of them only in London, how about perhaps 1-2 in London, then 1 each
for other major cities in the UK, such as Manchester, Birmingham, Liverpool, Cardiff, Edinburgh ... etc.

Yeah, let's place all of the UK ones in London, so that no one in the rest of the UK can experience Surface, unless anyone they know has one

.Neo said,
Are you telling us there's more to the UK than London?

Heh, I would like to think so. But my little city won't even get 4G this year

Calum said,
Yeah, let's place all of the UK ones in London, so that no one in the rest of the UK can experience Surface, unless anyone they know has one
Alright, I'll play. The nearest Microsoft store is technically in the country over (Canada), and I'm in upstate New York