Microsoft keeps using "Metro" to describe Windows 8 apps

Several weeks ago, Microsoft sent a statement to members of the media saying that the "Metro" branding to describe the user interface of Windows 8 and apps that run on that UI was a "code name." The statement added, "As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.”

A few days after that statement was made, Microsoft reportedly sent out a memo to its employees, which said, "Anything currently/formerly known as a 'Metro-Style application' (with or without a hyphen) will now be known officially as a 'Windows 8 application.'"

Yet, several weeks after that memo was sent out, Microsoft is still freely and opening using the "Metro" brand to promote Windows 8 apps on its developer site. Indeed, the official Windows 8 Twitter page posted up a link on August 30 to a page on the Microsoft Dev Center page that offers help to developers who want to make "Metro" productivity apps for Windows 8.

Microsoft's Twitter page that links to that same site seems to indicate that the company is still transitioning away from Metro, using the [sic] term to indicate that the "Metro" branding on the site is in fact in error. However, it does seem like Microsoft is taking its time to move away from the Metro branding at this stage.

 

Source: Microsoft Dev center page | Image via Microsoft

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I just wish they'd stop being so secretive about it. If it isn't Metro anymore, tell us what it is! Unless they can't make up their mind either. I don't think Modern or Windows 8 names work either.
Maybe just "app-style" lol.

I hope they realize that they can't be sued for it because it's not a product or anything they can sell. It's just an Idea, a concept, a guideline.
I mean seriously... Metro AG is a frickin' Supermarket chain (sort of). How can somebody confuse a Supermarket with a design language?

Edited by wolftail, Sep 2 2012, 8:50pm :

wolftail said,
I hope they realize that they can't be sued for it because it's not a product or anything they can sell. It's just an Idea, a concept, a guideline.
I mean seriously... Metro AG is a frickin' Supermarket chain (sort of). How can somebody confuse a Supermarket with a design language?

In my country, we call the subway (the transportation, not the restaurant) metro. And in my country, there is Metro newspaper, Metro supermarket too, and no one sues each other... So I don't really understand what is the problem with the metro language name...

They cant call it "Windows Apps" as that's too generic. Calling it "Windows 8 Apps" ties it to just this OS and doesnt allow for future expansion or cross-hardware usage.

Hopefully they are going to stick with calling it "Modern" UI, Apps, etc. as I've written a helluva lot of training documents referring to it as Metro and now redone as Modern.

Microsoft is calling it "Windows 8 apps" because the company already knows they'll give it up by Windows 9…

Microsoft en consistentie gaan zeker niet samen.

(Microsoft and consistency definitely don't go well together.)

streetw0lf said,
So what do we call the interface that everyone loves to hate? Metro, Modern, Immerseive?

The interface? It's only one screen... the Start Screen. It's the Start Screen, and Windows 8 apps that you seem to hate. Simple.

streetw0lf said,
So what do we call the interface that everyone loves to hate? Metro, Modern, Immerseive?

Who is this "everyone" you speak of? I don't hate it, and a large number of current computer users have not even see it to form an opinion. So where do you get this "everyone" statistic you refer to?

Tyler R. said,
Maybe the memo was fake?

I was at Microsoft Reading UK, Just as this whole metro thing was unfolding and yes they all got an email saying it can't be said anymore.
They just having a long time to get rid of it.

Ryan Bowden said,

I was at Microsoft Reading UK, Just as this whole metro thing was unfolding and yes they all got an email saying it can't be said anymore.
They just having a long time to get rid of it.

any chance they are just trying not to say metro in Europe or in just the UK because the company is based out of Germany that is upset..

Ryan Bowden said,

I was at Microsoft Reading UK, Just as this whole metro thing was unfolding and yes they all got an email saying it can't be said anymore.
They just having a long time to get rid of it.

At YRS? lol.

Xerax said,

At YRS? lol.

No, he was creating Windows 8 applications actually On topic though, I don't see the problem with them calling it Metro for developers, wouln't be hte first time the public & developer names are different.