Microsoft kills off social web application "Vine"

Microsoft said on Friday that it will discontinue its Vine beta service on October 11.

In an email to testers, Microsoft said the Vine beta had received positive feedback but that the company had taken the decision to shutter the service. "The decision to discontinue future development of Microsoft Vine was not easily made. Multiple options were thoroughly explored and evaluated with rigor and in the end it was determined that Microsoft Vine is not sustainable as a standalone offering."

Microsoft originally unveiled Vine, its Twitter for emergencies, back in April 2009. Microsoft mainly marketed the product to emergency management officials. The software was a desktop client for Windows which allowed users to post information to it via e-mail or SMS. The application gathered local news from 20,000 sources and displayed it on a map. Like Twitter it allowed you to post short updates named alerts. Microsoft had originally planned to integrate Vine with Facebook and the social networking service, Twitter.

The departure of Vine marks another web casualty for the software giant. Microsoft killed off the Popfly web application in July 2009 and the Soapbox MSN video service a couple of months later. Recently, the software giant killed off its Kin range of Windows Phone handsets after only three months of sales.

Report a problem with article
Previous Story

Samsung Galaxy Tab coming to Verizon, Sprint and AT&T

Next Story

Neowin hands-on with Xbox Kinect

32 Comments

Commenting is disabled on this article.

I read it when they launched the service and they said they are planning to make it paid service. Which in my idea was dumbest thing to do and now here we are.

Am I the only one who came here thinking that Microsoft was killing off the discussion forum on the MSN news page, which is also called "The Vine"? I need more coffee this morning!

Microsoft have no choice but to 'stray' from just OS development. If they don't they risk becoming irrelevant and falling behind competition.

Personally i think its great that they do other things.

DKcomputers said,
Microsoft have no choice but to 'stray' from just OS development. If they don't they risk becoming irrelevant and falling behind competition.

Personally i think its great that they do other things.

Microsoft is so flush with cash they need to explore new markets or give the money back to shareholders.

This was a neat service, but limited I think. I hope the technology does make it into other things though at some point...

Am I the only one who first read "Wine"....I was a bit scared the had found a way to shut them down (which I doubt it possible...)

It seems usefull..but maybe more for healthcare etc.

And ms sticking to mkaing windows only...would be fail.
It's a huge company and they do have the resources for research so why not use it.

"Microsoft originally unveiled Vine, its Twitter for emergencies, back in April 2009. Microsoft mainly marketed the product to emergency management officials."

That's the problem right there. Local governments are awash in red ink right now. This might have been a brilliant product, but if nobody wants to pony up for the service, Microsoft isn't going to be compelled to keep this alive for free.

bj55555 said,
"Microsoft originally unveiled Vine, its Twitter for emergencies, back in April 2009. Microsoft mainly marketed the product to emergency management officials."

That's the problem right there. Local governments are awash in red ink right now. This might have been a brilliant product, but if nobody wants to pony up for the service, Microsoft isn't going to be compelled to keep this alive for free.

Many times though they'll kill a project that's on it's own, like this, and later on roll it's features into something else. I honestly don't see why this can't be part of, say , WLM maybe? I really wouldn't be surprised if I saw Vine features tied into WLM Wave 5 next year for example.

It's not the first or the last time MS has done this. Lots of MSR stuff never sees the light of day "as is", but parts of them, if not all of it, tend to get rolled into something else already on the market.

Magoo said,
so if they wanted to make a popular social app why doesn't more people know about it?

Microsoft originally unveiled Vine, its Twitter for emergencies, back in April 2009. Microsoft mainly marketed the product to emergency management officials. The software was a desktop client for Windows which allowed users to post information to it via e-mail or SMS. The application gathered local news from 20,000 sources and displayed it on a map. Like Twitter it allowed you to post short updates named alerts. Microsoft had originally planned to integrate Vine with Facebook and the social networking service, Twitter.

Neoauld said,
Dear god, microsoft just keeps killing off useless project after project.

Okay? You're saying it like your blaming Microsoft for making a good decision?

I sense much Microsoft hatred from you.

xbamaris said,

Okay? You're saying it like your blaming Microsoft for making a good decision?

I sense much Microsoft hatred from you.

I have no MS hate, it seems like theyre creating alot of fail projects if they have to cancel so many.

Neoauld said,

I have no MS hate, it seems like theyre creating alot of fail projects if they have to cancel so many.


That's what research is. Try it and if it doesn't work, move on. Every company kills most of what they do, you just don't hear about it most of the time.

Neoauld said,

I have no MS hate, it seems like theyre creating alot of fail projects if they have to cancel so many.

Ya like Microsoft is the 1st company to cancel a project that didnt work out...

Neoauld said,

I have no MS hate, it seems like theyre creating alot of fail projects if they have to cancel so many.


It was not killed off...
" Microsoft Vine is not sustainable as a standalone offering " - meaning , the technology/knowledge will be integrated into something else..

MS, just stick to what you are best at... The OS... Windows 7 was great. Now impress us with Windows 8. And leave Apple to stick to iOS and music... That's their best part.

If Microsoft only did computesr
If Apple discontinued macs and just did iOS and such. It would be so much better.

TechDudeGeorge said,
MS, just stick to what you are best at... The OS... Windows 7 was great. Now impress us with Windows 8. And leave Apple to stick to iOS and music... That's their best part.

If Microsoft only did computesr
If Apple discontinued macs and just did iOS and such. It would be so much better.

I actually like the fact that Microsoft is willing to show us what they're researching, even if they end up not using it in the form they started with.

GreyWolf said,

I actually like the fact that Microsoft is willing to show us what they're researching, even if they end up not using it in the form they started with.

As much as i'd agree I think they need to stop straying too far from their core focus.

Digitalx said,

As much as i'd agree I think they need to stop straying too far from their core focus.


Like Google developing an OS... In most cases Microsoft has followed in Google's footsteps (or trying to in anyway), Google tried to follow Microsoft.

Funny that you mention that Apple should stick to iOS. The operating is barely 3 years old. Fair play to Microsoft for trying out something new.

Digitalx said,

As much as i'd agree I think they need to stop straying too far from their core focus.

So Microsoft should focus on getting 80,000 employees to work on Windows? That's ridiculous. Technology companies are focused too much on getting out a consumer product rather than researching. Microsoft is one of the few companies that has an entire division dedicated to researching applications of technology. Take for example this project http://research.microsoft.com/...s/projects/dna/default.aspx . Microsoft Research is actually looking into a programming language for DNA, how cool is that?

Digitalx said,
As much as i'd agree I think they need to stop straying too far from their core focus.
What makes Windows their core focus? Does that not include Office? Is Windows Mobile out too? How about Zune and Xbox, they aren't core?