Microsoft launches ad-free Bing For Schools; takes another shot at Google

Microsoft has not been shy about going after Google's privacy and ad policies in the past and today the company did so again. The new attack came as part of a new pilot program Microsoft is launching for K-12 and private schools that it says provides an ad-free search for kids who use the Internet.

Microsoft's press release announces the new Bing at Schools program, and interested schools and school districts can sign up for the effort at the Bing For Schools website. Microsoft states:

Upon activating Bing for Schools, Bing searches from within the school network will have three key enhancements: Removal of all advertisements from Bing search results, automatic strict filtering to help block adult content, (and) augmented privacy protections.

In addition, Microsoft is letting anyone who is signed up to the Bing Rewards program to help their local school system. Microsoft will let people pick a school and then all of the credits they generate via Bing Rewards will be directed towards that school. Once 30,000 Bing Rewards points are reached, Microsoft will sent a free Surface RT tablet to that school. Finally, Microsoft will offer free daily lesson plans to schools that are based on the image that is chosen each day for the Bing.com home page.

Microsoft says that a number of school systems have already signed up to use Bing For Schools, including the Los Angeles Unified School District, Atlanta Public Schools, Fresno Unified School District and Detroit Country Day School; Microsoft says those systems cover 800,000 students that are now using Bing For Schools.

Of course, Microsoft is using this program to take a shot at Google, including the new video shown above that shows a kid who we assume is using Google to search for items at school. Instead of learning about Mesopotamia, the student tells her parents she learned about credit reports and vitamin supplement deals.

Source: Microsoft

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31 Comments

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Do the kids have to use Bing? Can they still use Google? What if they don't want to use Bing? What if the kids are embarrassed about using Bing? I bet the kids still Google at home.

Good to see Microsoft doing something like this for the schools, definitely not something a company like Google would do. Google is too busy exploiting browser flaws to mine user history to do anything productive like this.

Perfect opportunity to launch Schoogle. For every 30,000 Schoogle points we install special interface systems that carefully hide select content from you so you never have to see anything your school's Schoogle sponsor isn't paying us to show you.

now just do it everywhere, and ship IE with ABP. people hate ads and google will never match this as it would be suicide since they are the spam of the web.

Bing for schools is just something MS is doing for schools and MS is also offering free Surface RTs schools as part of this program. Google has no place in this ad since their sites both show ads and MS should of just focused on doing a good thing for schools. But hey, who am I to judge.

Edited by techbeck, Aug 21 2013, 3:48pm :

techbeck said,
Bing for schools is just something MS is doing for schools and MS is also offering free Surface RTs schools as part of this program. Google has no place in this ad since their sites both show ads and MS should of just focused on doing a good thing for schools. But hey, who am I to judge.

Actually, the whole point of this program is that Bing won't show ads if you're signed up for this program.

I realize that but it is just for schools and everyone else will see ads. MS is doing something special/good for schools and Google has no place in it. If schools are getting screwed because of Google ads, then the rest of the Bing users are getting screwed as well.

Dumb ad and MS should just focus on doing a good deed.

Microsoft does a lot of good deeds like this for schools. Yes in the end its just marketing. And currently they're having a war with Google for Internet Supremacy. So they shouldn't advertise these things?
Darn, I remember a few years ago, Google was doing the same sh*t against Microsoft by publically sodomizing Microsoft to gain people's favor/support.

Hahaha, really?
You already forget about the battle of browser dominance? Where Google (and Mozilla) did a lot of these public back stabbings.
And even today, sticking the finger to WP8 and acting like they did no wrong and it's all Microsoft's fault?
Everyone has been bandwagoning on Microsoft's horrible name in the past 10-20 years. And when Microsoft gives it back its all "boo! Don't, be nice!"

Both companies pull these sh*t stunts, at some times one more than the other.

But every time it's MS, you seem to talk it so that is MS is at fault.
Every time its Google, you talk so like it isn't really Google's fault but someone else's...
Microsoft does something good for schools and yes, uses it as an argument in their Scroogle campaign. Just let it go man.

As it goes advertising/marketing wise, this is nothing compared to what Google may have done/ That is what I was commenting about...that is what the article is about. Really not hard to understand.

But every time it's MS, you seem to talk it so that is MS is at fault.

Wrong, I have always commented its both their fault and it takes two to fight. Everyone is blinded by hate or believing everyone thing one side says while ignoring the other. I even said it is good that MS is doing this but MS should of focused on the good they are doing, and leave Google out of it.

Funny tho....Nokia, FB does things to get internet to those who do not have it and it gets a few posts and basically ignored. Google announces it and all of a sudden lots are flaming them. But yea, I guess I need to give it a rest....

I am a big google opponent, but seriously this ad is the dumbest ad I have ever seen. If an student cannot distinguish ad from a real search result she must be retarded.

What if it's a 5 year old doing the searching, hmm? My kids have been using computers at school since they were that age. Personally, I think this is a great idea, especially for the younger age groups.

Expect Google to copy...

FloatingFatMan said,
What if it's a 5 year old doing the searching, hmm? My kids have been using computers at school since they were that age. Personally, I think this is a great idea, especially for the younger age groups.

Expect Google to copy...

IMHO: Small kids shouldn't use Internet. Even with a parental control and without ads, Internet is a harsh place for kids.

FloatingFatMan said,
What if it's a 5 year old doing the searching, hmm? My kids have been using computers at school since they were that age. Personally, I think this is a great idea, especially for the younger age groups.

Expect Google to copy...

Would that be a bad thing if Google copies?

Kids need supervision anyway especially at that age.

Brony said,

IMHO: Small kids shouldn't use Internet. Even with a parental control and without ads, Internet is a harsh place for kids.

Mine do. With a whole host of safety settings, blocks, and monitoring.

It gives them the chance to learn how to use tech within a safer environment.

techbeck said,

Would that be a bad thing if Google copies?

Kids need supervision anyway especially at that age.

Hell no. In fact, I think I might just mail them and -ask- them to do something similar! It's a bloody good idea, IMO, and props to MS for implementing it!

S3P€hR said,
I am a big google opponent, but seriously this ad is the dumbest ad I have ever seen. If an student cannot distinguish ad from a real search result she must be retarded.

google built an entire company on the fact people can't tell an add from a relevant result so by your logic, everybody is stupid.

neonspark said,

google built an entire company on the fact people can't tell an add from a relevant result so by your logic, everybody is stupid.

Bing ads are no better. And Bing an Google both have something about the ads that says they are ads.

neonspark said,

google built an entire company on the fact people can't tell an add from a relevant result so by your logic, everybody is stupid.


on a second thought you're right. I mean not that everybody is stupid but google is built on the foundation that most people are retarded.

S3P€hR said,

on a second thought you're right. I mean not that everybody is stupid but google is built on the foundation that most people are retarded.

No wonder they're so rich... Talk about nail on the head.

Rudy said,
Or just use ad block

No need Google for schools already does this

SOURCE: When I was in High school 3 years ago we had laptops and yes the same **** that Bing does Google does... turn on strict filtering, remove inappropriate ads, etc. Only difference being google doesn't disable ALL ads and wtf you have to be a 3 year old using the computer to not be able to tell that something is an ad... it even says "AD powered by or Sponsored Result"