Microsoft launches new stop motion animation TV ad campaign in UK for Nokia Lumia

Earlier today, Microsoft announced its Nokia Lumia 630 would go on sale in the UK later in May. However, that may just be the start of the company's push in that part of the world to increase sales of its Windows Phone devices. Today, the first of what looks like a series of TV ads promoting the entire Lumia line was uploaded on the Nokia UK YouTube channel.

The 44 second clip uses stop motion animation to get its point across in a humorous commercial that features the voice of UK comedian David Mitchell. The ad shows a couple coming back to their flat, but the male character struggles to find his wired phone charger  Even when he manages to get his hands on the cord, he's unable to connect it to his smartphone before he drops off to sleep.

His female companion, however, has no such issues with charging her Nokia Lumia smartphone. She simply places the device down on her wireless charging pad and presto; her phone is getting powered up again. It's actually one of the better ads we have seen promoting Nokia's smartphones and UK users will likely see more of these commercials in the weeks ahead.

Source: Nokia UK on YouTube via WPCentral

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12 Comments

In the ad it's the Lumia 1520 and in the picture on the front page it's the Lumia 820 with the replaceable wireless charging shell.

Of course David Mitchell used to play 'PC' in the UK versions of the (terrible) Apple Mac vs PC adverts.. makes me chuckle to see these sorts of ironies :)

Lol - the use of Mark (not always dependable but conscientious & hard-working) & Jez (self-obsessed feckless leisure-time-obsessed twit) was an irony beyond the wit of even the senior iHipsters.

Chicane-UK said,
Of course David Mitchell used to play 'PC' in the UK versions of the (terrible) Apple Mac vs PC adverts.. makes me chuckle to see these sorts of ironies :)

Just jumped onto YouTube then to see the UK version - why oh why was the world subjected to the craptacular US version when the UK version is so much better?

Mugwump00 said,
Lol - the use of Mark (not always dependable but conscientious & hard-working) & Jez (self-obsessed feckless leisure-time-obsessed twit) was an irony beyond the wit of even the senior iHipsters.

Heh.. to be fair, it wasn't the best casting for the Apple ads. Though to be fair, you couldn't say that either of the lead characters in Peep Show were better than the others. Mark had more than his share of flaws too - vindictive, petty, insecure...

SK[ said,]His nasal voice grinds on me.

Compared to American accents which seem to have an 'r' inserted into every word even when it makes no sense what so ever.

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