Microsoft launches new TV ad to promote Windows 8.1 apps

With just a few weeks to go before Christmas arrives, Microsoft wants consumers to know that when they buy a new Windows 8.1 touchscreen PC, they will also be able to access over 125,000 apps from the Windows Store. On Monday, Microsoft released its latest TV commercial for "the new Windows" that spotlights a number of its more popular third party apps and games.

The highly stylised commercial, as posted on YouTube, shows that the Windows Store has apps such as Wikipedia, ESPN, Kayak, and Facebook, which is currently the most popular free app in the store. It also shows Windows 8.1 users can download popular games like Fruit Ninja and Angry Birds Star Wars.

In a post on the official Windows blog, Microsoft also confirmed a previously reported promotional offer that will give consumers who buy a Windows 8.1 tablet or touch PC a free $25 Windows gift card that can be used to buy apps and content from the store. Retailers that are participating in the offer include Amazon, Best Buy, Fry’s Electronics, Staples, Newegg, Office Depot, OfficeMax, Sam’s Club, Wal-Mart.com and of course the Microsoft Store. The promotion ends on December 28th and the free gift card must be redeemed by February 28th. Once the card is redeemed, users have 120 days to spend the allocated funds before they disappear.

Source: Microsoft

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13 Comments

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Brilliant ad! It's hip and cool, it showcases the broad range of apps Windows has, and shows real-life scenarios when those apps can be used. One of the best Windows ads to date :-)

I believe that my parents wouldn't even know what this ad is about. It's all (loud) ****ty music and irritating flashy images.

Oh stop that... it's an excellent ad. It clearly shows all the app icons/logos. If they don't know what they are, then they won't know what it is anyway.

ManGastaS said,
Microsoft should buy Vimeo!

Microsoft used to have it's own video sharing service called Soapbox... But it never really took off.

Not sure what would happen if they bought Vimeo...

pratnala said,
Neowin, change the tag to "Windows 8.1 Apps" rather than "Window 8.1 Apps". Didn't expect you to make such a typo

Pratnala, as a reminder, when you see something wrong with the article itself, you don't post a comment in the forum, you click the author's name above and select 'Report a problem with the article.' Just FYI.

devHead said,

Pratnala, as a reminder, when you see something wrong with the article itself, you don't post a comment in the forum, you click the author's name above and select 'Report a problem with the article.' Just FYI.

Thanks! I honestly didn't know that!