Microsoft makes Siri look foolish in new Windows 8 advertisement

The gloves have come off in Redmond as Microsoft's latest Windows 8 advertisement takes one of Apple's key features, Siri, and uses it to show how Windows 8 tablets best those of Apple. The advertisement is quite clever and even knocks Apple's own iPad advertisement that feature the end user playing chopstix.

It's about time that Microsoft got agressive with its campaigns as the previous commercials, while somewhat entertaining, never showed how Windows 8 tablets were better than the competition. But, with the new advert, Microsoft is hitting Apple hard by knocking one of Apple's best features, Siri.

We will be curious if Microsoft continues to bash the iPad in new advertisements as the iPad is the tablet to beat, at this time. The advertisements reminds us a bit of the iconic Mac VS PC commercials that Apple used to run many years ago where they showed how Macs were better than any PC. Seeing that Microsoft is now the underdog in the tablet market, it's about time they took their gloves off and started producing more agressive advertisements to win back some marketshare from Apple in this segment. 

Source: YouTube

Report a problem with article
Previous Story

Microsoft posts Vine clip hinting at WebGL support for IE10 ... or IE11?

Next Story

Microsoft: Xbox One will include small game and app teams

70 Comments

Commenting is disabled on this article.

Lol, that's actually amazingly funny! Revenge is a dish best served cold after all those years of Mac vs PC ads!

I'm impressed, well done MS... and that's from an iPad owner!

Hilarious!! well.. sort of, but still funny and so very true.

Toy vs. actual useful piece of tech. Hint: The toy isn't that black slab.... ;-)

Not really a fair comparison considering the fact that Windows 8 uses half that 64GB. Would be better to compare it to the price of the 32GB iPad because they are more comparable in terms of space available to the end user.

As for looking foolish, watch someone try to use Surface + Keyboard in their lap. NOW THAT LOOKS FOOLISH! My Thinkpad >>>>>>>>>>> Surface.

A start screen that does jumping jacks....sigh.

Negative ads are horrible ads. This type of attacking a competitor is terrible in politics, and in business also. It comes across as they don't have anything good to say about themselves so they have to attack the competition. Far too much like politics.

Don't get me wrong here but Siri is still better than its less than equivalence in WP8. Speech recognition is awesome in WP but Siri understands and knows what I'm talking unlike in WP8. Try 'What's the weather like or Do i need an umbrella' and Siri knows what I'm asking but in WP8, it simply does a Bing search. I'm surprised that MS has done nothing like what Apple did with Siri or Google did with Google Now.

I know this has nothing to do with this ad but people making fun of Siri need to know this that the voice feature in WP8 and Windows 8 is absolutely **** when it comes to interacting with the user.

I find this amusing, I own an ASUS Vivotab Smart and it's great, 3G/LTE would be nice I suppose but with the data cost on such services being so ridiculous it's almost better sticking with Wifi or Phone tethering.

Siri just sucks. It might be okay in the United States or Europe, but elsewhere, it just sucks. I was in Hanoi, Vietnam last week and asked Siri to locate (any) restaurant near my hotel. The reply was that there are no restaurants listed in Hanoi. Really? A city of millions and not a single restaurant.

Siri is an interesting concept, but the application is more of a gimmick. Google Now is more practical most of the time.

Enron said,
It's not really much better in the US.

Funny, she seems to answer all my questions, perform all the tasks, and do them all efficiently...

Not a bad ad, but comparing a 64GB iPad to a 64GB Windows tablet is a bit silly after the whole free-space-out-of-box bad press they got a while back.

Not really... it's the same issue with iPad. Plus with Windows you can actually remove that recovery partition onto an external harddrive.

j2006 said,
Not really... it's the same issue with iPad. Plus with Windows you can actually remove that recovery partition onto an external harddrive.

Actually no it's not, research before you speak... 64GB iPad comes with 58GB out of 64GB. Windows RT 64GB tablet will have what, 25GB usable space? Move along...

-=MagMan=- said,

Actually no it's not, research before you speak... 64GB iPad comes with 58GB out of 64GB. Windows RT 64GB tablet will have what, 25GB usable space? Move along...

25GB? I'm not really sure where you pulled that number from as that's an impossibility due to the existence of a 32GB Surface RT.

I'm going to be just as condescending as you are... Why don't you learn what the product is and that it runs full blow WINDOWS 8 on it??!

This tablet runs a brand spanking new ATOM proc so you can run billions of applications, games, emulators, roms, VMs, EVERY ****ING THING UNDER THE SUN that x86_64 supports. There is a lot of free space too. THIS IS NOT RT. Nub.

Stetson said,
Not a bad ad, but comparing a 64GB iPad to a 64GB Windows tablet is a bit silly after the whole free-space-out-of-box bad press they got a while back.

While at first it might be a "issue" my Windows 8 tablet has a microSD slot and a USB port. If I run low on space I have other options.

firey said,
isn't the new xbox all about the voice commands??

Doesn't have to be, you can just as well use the controller or smartglass in which case any device that has the app is a controller. Technically right now I have 3 controllers for my 360 and I don't have a Kinect.

This ad was actually really good! It shows that Win8 tablets are full on PCs, just more compact, and as usual at a much better price point. Well done! This is not an 'attack' ad, but more so a comparison ad. Plus, the ones that Apple released against Windows back in the day were much worse with the name calling, invalid arguments and all that stuff, whereas this one actually compares the products.

Personally, I found that ad missed the mark, was childish, and could've been done way better. MS needs to fire their marketing firm and get some fresh ideas thru the door. All their Win 8 marketing has been as bad as the products themselves.

-=MagMan=- said,
Personally, I found that ad missed the mark, was childish, and could've been done way better. MS needs to fire their marketing firm and get some fresh ideas thru the door. All their Win 8 marketing has been as bad as the products themselves.

Said the guy with an Apple logo as his avatar.
Personally, I'm think the spot is 100% spot on.

ZipZapRap said,
Oh bless, Apple fan is upset Microsoft is calling out the iPad for what it is.. Poor diddums

Oh bless, Microsoft fan is upset an Apple user dare say anything bad about the great Microsoft and their crappy OS. Give me Windows 8 without Metro and I'd call it a great product, until then, sucks to be a Windows 8 fan...

-=MagMan=- said,

Oh bless, Microsoft fan is upset an Apple user dare say anything bad about the great Microsoft and their crappy OS. Give me Windows 8 without Metro and I'd call it a great product, until then, sucks to be a Windows 8 fan...

As a Windows 8 fan, I gotta say, it's pretty awesome. You can't speak as one if you aren't one.

-=MagMan=- said,

Oh bless, Microsoft fan is upset an Apple user dare say anything bad about the great Microsoft and their crappy OS. Give me Windows 8 without Metro and I'd call it a great product, until then, sucks to be a Windows 8 fan...
That is Windows 7

srprimeaux said,
Windows 8 doesn't have the apps I use on my iPad. No sale.

Well, when you want to give up your fart app for a real productivity suite, let us know...

M_Lyons10 said,

Well, when you want to give up your fart app for a real productivity suite, let us know...

Wow, really? When you grow up, let me know.

M_Lyons10 said,

Well, when you want to give up your fart app for a real productivity suite, let us know...

http://apps.microsoft.com/wind...6b56-4218-8932-58acc9928e58
http://apps.microsoft.com/wind...9da8-4e2f-ba03-c529e5a27ad7

Also, to quote Microsoft...

“We don't have any restrictions on how many fart apps,” Scott Guthrie, then corporate vice president for Microsoft's developer platform, said in September. “We'll let the consumers determine that. May the best fart app win.”

srprimeaux said,
Windows 8 doesn't have the apps I use on my iPad. No sale.

Thats a pretty generalised statement. Can you tell everyone here exactly what APPS are missing on Windows 8.

Kunal Nanda said,

Thats a pretty generalised statement. Can you tell everyone here exactly what APPS are missing on Windows 8.

A critical app that I use on my iPad that is non-existant in the Windows Store is Accordance. I utilize the CNTTS for the majority of my study and any platform that wouldn't support that is pretty much dead to me. On top of that, I also utilize Logos. Granted, there is a Logos app in the Windows Store, but it's severely limited in what it can do. In essence, it's pretty much just an e-reader for my library of resources. The app for both iOS and Android are richer in their feature set and it wouldn't make any sense to leave either platform (iOS in my case) for one that is inferior when it comes to having it fulfill my needs.

Plus, there's iBooks which makes reading my epubs very easy and efficient whereas there's no decent ebook reader within the Windows Store that matches its design and intuitiveness. Not to mention the vast educational resources at my disposal via iTunes U, something the Windows Store nor Windows 8 has as an alternative.

I'm just giving my own consumer opinion here. For me, for my needs, iOS trumps anything Microsoft has to offer. It's not that Microsoft sucks and Apple rules, it's just that one meets my needs while the other does not. Some people are mature enough to see this while others like to mock and make childish jokes as if they're compensating for something.

Thanks for asking, though, and not just assuming I do nothing but play with apps dealing with flatulence :-).

srprimeaux said,
Not to mention the vast educational resources at my disposal via iTunes U, something the Windows Store nor Windows 8 has as an alternative.

You don't need an alternative for that, just use iTunes itself. But really, people actually considered iTunes U a feature? The contents it's offered always seemed negligible compared to what you can get (especially for free) on the Internet in general.

Also I can't help not asking, what do you think about iOS' office suite offerings compared to Windows'? Do you simply not use it, do you feel it trumps what Windows has, do you feel Microsoft Office isn't too much of an improvement to make it better than iOS as a whole, or this is the one thing lacking from iOS that iOS doesn't really trump everything Microsoft has to offer? And I'm talking about the whole suite btw, not just the word processor (so spreadsheet app, presentation, and anything else you'd actually use).

Pluto is a Planet said,

You don't need an alternative for that, just use iTunes itself.

I do use iTunes. How can you not? But why choose Windows over Apple when I can already access iTunes U with my Apple devices? Everything syncs together. I can have access to all of my iTunes U material on my iPhone, iPad, and Mac. What benefit do I have, as a consumer, in switching to the Microsoft ecosystem? What reason? Because Siri sucks?

Pluto is a Planet said,
But really, people actually considered iTunes U a feature? The contents it's offered always seemed negligible compared to what you can get (especially for free) on the Internet in general.

There are great resources on iTunes U that I benefit from greatly. And there are great resources online. Two arms are better than one.

Pluto is a Planet said,
Also I can't help not asking, what do you think about iOS' office suite offerings compared to Windows'? Do you simply not use it, do you feel it trumps what Windows has, do you feel Microsoft Office isn't too much of an improvement to make it better than iOS as a whole, or this is the one thing lacking from iOS that iOS doesn't really trump everything Microsoft has to offer?

I don't use Office on my iOS devices. I use Office for Mac on my MacBook, but I can definitely see a benefit for many, perhaps myself, once Microsoft makes Office available for iOS. But the absence of Office doesn't warrant the necessity to jump ship and adopt what Microsoft has to offer seeing that they don't offer many of the things I use every day.

I do want a Win8 tablet myself, but this ad could have been better. Win8 tablets don't even have something like Siri yet.

Zedox said,
I believe you can use voice commands on Windows since...like XP...just not like Siri.

Exactly. Windows wouldn't understand me if I just asked it a regular question.

there is the voice recognition that you can launch programs, change between them, write essays on word, notepad, etc, close programs, navigate... is a command voice type of help....

Kyang said,
I do want a Win8 tablet myself, but this ad could have been better. Win8 tablets don't even have something like Siri yet.
Siri is so damn slow I rather use my own hands to do.

Kyang said,
I do want a Win8 tablet myself, but this ad could have been better. Win8 tablets don't even have something like Siri yet.

ipad dont even have split screen....thats the point of the ad.

if apple did a commercial on siri and showed win tablet unresponsive to voice commands, would you still say the same?

Dot Matrix said,

Not like Apple did this when Vista was released.

Yea, I vaguely remember I'm a PC and I'm a Mac ads....both ares still crap advertising tho and a misrepresentation of the other.

Dot Matrix said,
Not like Apple did this when Vista was released.

Bad Man Duke said,
Yet it was all good fun when it was MS on the receiving end.

No. I thought the Apple attack ads were just as bad.

Dot Matrix said,

Not like Apple did this when Vista was released.


When Apple did it the campaign was widely, and IMO rightly so, criticized here.
I did not like those campaign as I do not like this.... But I am not affected by double standard behavior.

M_Lyons10 said,

That's how it seems to work...

Unfortunately I would add. It seems that nowadays companies consider potential buyers dumb and clueless.

Fritzly said,

Unfortunately I would add. It seems that nowadays companies consider potential buyers dumb and clueless.

They're far from it.

theyarecomingforyou said,
Yet another attack ad. Pathetic.

Did you just fall off the banana boat? This is competition. Deal with it!

COKid said,
Did you just fall off the banana boat? This is competition. Deal with it!

Competition is offering a compelling product and letting it speak for itself. This is dirty business.

Fritzly said,

Unfortunately I would add. It seems that nowadays companies consider potential buyers dumb and clueless.

A lot of buyers are clueless and ignorant of what they are getting. I cannot count the amount of times I go in to the store and see people taking the sales person's word for everything. And 9 times out of 10, the sales person doesnt know what they are talking about. Just high school kids or people who know what a computer, tv, refrigerator...and other things look like.

Forget the attack, this is the first good Windows 8 ad because it just focuses on what Windows 8 can do that is unique AND how much the product costs. Just simple straightforward advertising. Not millions of jump cuts of random people, no crazy music, no crazy dancing or funny joke ads that forget to focus on the product. Just simple to the point: what does it do and what does it cost. (And it's funny).