Microsoft marketing WP8 as "part of world's largest ecosystem"

The adoption of Microsoft's latest entrance in to the mobile segment has been a slow but Microsoft is putting its muscle behind development and the platform is gaining momentum. While the platform continues to gain praise and deliver new features, the penetration of the market has been slower than most would have expected. Putting that aside, Microsoft is charging ahead with Windows Phone 8 and while we have learned a little bit about the platform previously, it looks like Microsoft is going to be using its brand image to help push Windows Phone 8.

In the slide you see above, while nothing new is shown, we do see Microsoft starting to put a dash of spin on to its marketing efforts by saying that Windows Phone 8 is part of the world's largest ecosystem. A clever choice of words as Windows 8, which has not been released the public, is the base of Windows Phone 8. Clearly they are referring to the name "Windows" in the Windows Phone name but beyond that tie and the corporate backing, the Windows ecosystem that Windows 8 is built on is not exactly the largest in the industry. 

When Windows 8 does ship, there is a good possibility that it will surpass iOS and Android in units sold, but it will take some time for this to happen. Considering that Microsoft has sold over 630 million copies of Windows 7, Windows 8 will surely sell somewhere close to that in its lifecycle. 

The slide above was presented at Microsoft's Worldwide Partner Conference and is targeting enterprise individuals. The company is putting its corporate portfolio behind the Windows Phone marketing and while the phrase is interesting, we certainly see others do this, so Microsoft is not alone

Source: Paul Laberge

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I showed a customer of mine Windows 8 this morning, he was immediately "jarred" by the start menu.

Then I whipped out my phone, and turned it sideways and put it next to the Start Menu, and he immediately had a look of calm come over him, and he started prodding me with questions about how he really really thinks it would be a great Idea to make everything look and work the same.

And then a feeling of calm came over me.

JF

Hey Brad, show me another software company that ever sold 630M copies of ANY software.

Even Android has only an install base of 400M. iOS has an install base of 300M. Even if you combine every Android device that has ever been sold or Apple device that has ever been sold in life, they still wont have the biggest ecosystems.

Microsoft also has the most diverse ecosystem as well. Wit encompasses all types of computers, consoles and more. To say that Windows is not part of the largest ecosystem is dumb.

Windows is the Wal-mart of technology bro, there is none bigger. If there is, show me. Windows is even more diverse than Unix, Linux, iOS and any other OS you can name.

You say Windows is not the largest ecosystem in the world? What? Dude are you like blind?
If you take every product on this planet that runs some form of Windows no matter if its CE, Embedded, desktop or phone, if you combie them into one Windows group, you will have the largest ecosystem on the planet.

Here are some facts for you:

Windows is know to be running in 1.2B homes, making it the world most use desktop OS...PERIOD. Seeing that Apple has only sold 130M+ Mac's in its whole life time and Linux only has 1%, I would say that's a clear winner.

Even tho Windows Phone and Windows Mobile are only slightly bigger than RIM, before RIM came, Windows Mobile was one of the largest mobile platforms, likely behind Symbian.

The on;y OS that runs more type of devices vs Windows is Linux. However, how useful are all those devices beyond special usage?

Windows runs PC's, scanner, tablets, phones, cash registers, tables, and are found in cars, and more. Microsoft is the world's largest producer of software. No other company produces more sofwtare than they do and all of there software basically requires some form of Windows to be running.

Question Brad, if Windows Phone is not part for the largest ecosystem in the world, then please name what ecosystem is even bigger.

Microsoft has been offering cloud services longer than anyone, including Google and especially Apple. Microsoft has been selling mobile software for at least a decade before Google and Apple decided to get into the game. In fact any service Google and Apple does offer, Microsoft has offered or is offering something similar on some front.

of spin on to its marketing efforts by saying that Windows Phone 8 is part of the world's largest ecosystem

Spin? Do you know of an ecosystem with more Applications and functionality than Windows NT?

Even though 'approved' new Apps will have to use Metro, this does not mean the software can't be recompiled for ARM and slap a Metro UI on it. In theory AutoCAD or Photoshop could be recompiled for ARM with a WP8 UI slapped on it, and with very little work beyond the x86/x64 to ARM porting, you could be using the same code and photoshop on your phone you are using on your desktop today.

WP8 is NT based, it has a lot of framework technologies inherently available, and it is not a watered down OS model like iOS or Android.

This IS the world's largest ecosystem.

And to be 'picky', even WinCE is part of the world's largest ecosystem too; WP7 wasn't given access to it though, so Microsoft couldn't 'honestly' make this claim, and didn't.

*(Count up the WinCE devices out there, there are around 1 billion, and that is not counting the Windows user base of 1.4 billion. -Add the two together along with Windows Embedded NT and Server and there are close to 4 billion Windows computer devices out there.)


thenetavenger said,
Spin? Do you know of an ecosystem with more Applications and functionality than Windows NT?

And how many of those Windows NT apps will actually work on an ARM-based smartphone? Apps on WP8 devices would need not only to be Metro apps, but programmed specifically for ARM.

Voice of Buddy Christ said,

And how many of those Windows NT apps will actually work on an ARM-based smartphone? Apps on WP8 devices would need not only to be Metro apps, but programmed specifically for ARM.

That doesn't matter. They said it's PART OF the world's largest ecosystem. They didn't say it was at the center of it. And with WinRT shared between Win8 and WP8, WP8 will be dragged into it.

Its about time we got to see what Microsoft can really do, now they don't have some anti-trust thing breathing down their neck it is good to see all this interoperativity between their products start to appear

The "ecosystem" is "Windows". If I have Windows 8 on my device I can run any Windows 7 compatible program. I can also run Vista and in most cases XP software. This is what an ecosystem means.

The Windows ecosystem is many thousand times larger than either Apple or Google's pathetic little collection of facebook managers and fart apps and actually contains software that lets people use their devices for work.

Windows RT is a different story - we'll have to see how much and how quickly the vast Windows ecosystem moves to a new chip. Apple, of course, have done exactly the same four times in their history.

Major Plonquer said,
The "ecosystem" is "Windows". If I have Windows 8 on my device I can run any Windows 7 compatible program. I can also run Vista and in most cases XP software. This is what an ecosystem means.

The Windows ecosystem is many thousand times larger than either Apple or Google's pathetic little collection of facebook managers and fart apps and actually contains software that lets people use their devices for work.

Windows RT is a different story - we'll have to see how much and how quickly the vast Windows ecosystem moves to a new chip. Apple, of course, have done exactly the same four times in their history.

Even the Windows RT version is still Windows, it's core is still NT and while it doesn't allow for any desktop apps outside of MS's Office to run it's still pretty much just windows.

Well they're right, it's not really even marketing spin, it's basically fact. WP8 is now NT based and that's part of a larger group, and it also connects and is integrated with other large services like Xbox Live and Office and so on.

I can't wait to see what new WP8 devices come in the fall, I've had my device for almost 2 years now, time for a new one.

GP007 said,
Well they're right, it's not really even marketing spin, it's basically fact. WP8 is now NT based

No, it's not. Windows 8 and WP8 is now based on WinRT.

Voice of Buddy Christ said,

No, it's not. Windows 8 and WP8 is now based on WinRT.

WinRT is the programing platform, the new API and framework to the other side of Win32. The "core" the kernel and the subsystems, even the driver model, is all Windows NT.

I miss my time when I had a Lumia 900, but I'm waiting for their next Lumia with all the fixins: 720p, LTE, dual-core, NFC, PureView. It'll be bliss.

dagamer34 said,
I miss my time when I had a Lumia 900, but I'm waiting for their next Lumia with all the fixins: 720p, LTE, dual-core, NFC, PureView. It'll be bliss.

Indeed. I can't wait to upgrade too. Come on Verizon!

"When Windows 8 does ship, there is a good possibility that it will surpass iOS and Android in units sold"

windows 8 is an desktop OS and Android/IOS is phone OS... comparing those loses the credibility.. or maybe wp8 will never sell like iphone or Android?

still1 said,
"When Windows 8 does ship, there is a good possibility that it will surpass iOS and Android in units sold"

windows 8 is an desktop OS and Android/IOS is phone OS... comparing those loses the credibility.. or maybe wp8 will never sell like iphone or Android?

Wrong windows 8 is both a desktop and tablet OS you need start comparing the 2.

Number android handsets or Ios or Windows phones mean nothing. Ecosystem is what is important. Right now IOS has the strongest Ecosystem. With android comming a close second. Microsoft is still a distant 3rd in the consumer space in the business space and the entertainment space it is number 1 at least in the US.

Melfster said,

Wrong windows 8 is both a desktop and tablet OS you need start comparing the 2.

Number android handsets or Ios or Windows phones mean nothing. Ecosystem is what is important. Right now IOS has the strongest Ecosystem. With android comming a close second. Microsoft is still a distant 3rd in the consumer space in the business space and the entertainment space it is number 1 at least in the US.

what the **** are you talking about? ecosystem doesnt mean app store. what kind of ecosystem does android have?

vcfan said,

what the **** are you talking about? ecosystem doesnt mean app store. what kind of ecosystem does android have?

Yes it does it includes that plus all the peripherals thats support android plus google cloud offerings. The Microsoft ecosystem has the greatest potential for growth but things have not shipped yet, So its really hard to say microsoft ecosystem is bigger then androids.

Melfster said,

Yes it does it includes that plus all the peripherals thats support android plus google cloud offerings. The Microsoft ecosystem has the greatest potential for growth but things have not shipped yet, So its really hard to say microsoft ecosystem is bigger then androids.


its already bigger, WP8 will have whole Windows powering its OS and market.
Windows 8 will quickly surpass any other OS, may it be PC, phone, tablet or even gaming console (as new Xbox will run Windows 8 (or somewhat modified version off)

Melfster said,

Yes it does it includes that plus all the peripherals thats support android plus google cloud offerings. The Microsoft ecosystem has the greatest potential for growth but things have not shipped yet, So its really hard to say microsoft ecosystem is bigger then androids.

Android has chrome which is still small compare to windows, MS has gaming console called Xbox, and MS office beats google doc. I am not even talking window 8.

Google

Melfster said,

Yes it does it includes that plus all the peripherals thats support android plus google cloud offerings. The Microsoft ecosystem has the greatest potential for growth but things have not shipped yet, So its really hard to say microsoft ecosystem is bigger then androids.

Google's only peripheral is only Android

Shadowzz said,

its already bigger, WP8 will have whole Windows powering its OS and market.
Windows 8 will quickly surpass any other OS, may it be PC, phone, tablet or even gaming console (as new Xbox will run Windows 8 (or somewhat modified version off)

Agreed. Microsoft's ecosystem NOW far surpasses Android's... I can only imagine when all of the "8" products come out...

yes when we talk about wp8, win8, xbox, office, skydrive and all the good stuff yes it is the worlds largest ecosystem, an puts all the rest of them to shame.

And this is really why when it comes does to it, the amount of marketshare that windows phone has does not really matter as much as android because when people will make windows 8 apps they will make windows phone apps.. Windows phone 8 could have 5% and still have major apps made for it..

Yes it is part of the largest ecosystem, Windows 7 will almost have the same amount of integration with Windows Phone 8 when it comes to businesses, it all depends how the businesses write their internal apps. For everything else (Office, Skydrive) Windows 7 will handle perfectly (Microsoft are not killing Windows 7).

Edited by PmRd, Jul 13 2012, 4:02am :

PmRd said,
The author of the article forgot to realise Microsoft were talking about businesses.

I don't think the author realized they were talking about "Microsoft" and not specifically Windows Phone...

Clearly they are referring to the name "Windows" in the Windows Phone name but beyond that tie and the corporate backing, the Windows ecosystem that Windows 8 is built on is not exactly the largest in the industry.

Yes but considering the tight integration with Windows, Windows Live, Office, Xbox etc WP8 is part of the worlds largest ecosystem.

-Razorfold said,

Yes but considering the tight integration with Windows, Windows Live, Office, Xbox etc WP8 is part of the worlds largest ecosystem.

Exactly. What a hair brained comment to make. lol