Microsoft now selling Surface tablets in country where they're made


Microsoft began selling its Surface tablets in Taiwan, the country where they're manufactured, on Sunday.

How long does it take for a company to launch a product in the country where it's made? About nine months, apparently.

Microsoft began selling its Surface tablets in Taiwan on Sunday, the same day the company temporarily slashed prices for the Windows 8 version of the device, the Surface Pro. Taiwan's Pegatron manufacturers both the Surface RT and Surface Pro tablets, though the tablets have primarily been sold in North America, Europe and Australia. Microsoft also sells the tablets in China, where it created special versions for the country's native language.

Sales of the tablets began at noon Sunday, when 100 Tsann Kuen Enterprise and Fayaque electronic stores became the first outlets to officially sell the Surface RT and Surface Pro in the country. The Surface Pro will feature a reduced price until Aug. 29, when Microsoft plans to end its temporary price cut; Taiwanese customers will pay the equivalent of about $100 less for the tablet until that time.

Microsoft recently took a one-time $900 million charge for excess Surface inventory, later revealing it has only sold about $853 million worth of the tablets from their launch on Oct. 26 to June 30. Steve Ballmer, Microsoft's chief executive, recently stated the company is testing new Surface tablets with "typical improvements."

Source: Microsoft via Want China TimesFocus Taiwan | Image via Microsoft

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As a resident of Taiwan, I would have purchased the device but two months after the US launch and no word about Taiwan, I went with the ASUS VivoTab RT. Sweet device. Solid keyboard and tablet is thinner than iPad's latest iteration. Touchscreen + full Office 2013 adds a whole new dimension to powerpoint presentations (laserpointer, highlighter, etc.).

Based on local discussion groups these last two days, Taiwanese consumers aren't in the dark and perceiving this as more 'dumping' of first generation device rather than finally acknowledging the country of Taiwan as a market for leading edge Windows technology. Most like the device footprint but would rather hold out for 2nd generation.

Cheers

Does anyone care about the Surface anymore?

I dreamed of a small and thin Windows Tablet that I can use as a Tablet when I am on the go, and as a Desktop when I connect it to my external screen and keyboard.

We got instead Windows 8 with API only for the Tablet (Metro) with Overpriced Surface, with UI changes that made everyone hates it, with things wrong all over the place.

I give up and got ChromeBook which turned to be very slow, and a MacBook, which turned to be damn fast and easy to use.

john.smith_2084 said,
Does anyone care about the Surface anymore?

I dreamed of a small and thin Windows Tablet that I can use as a Tablet when I am on the go, and as a Desktop when I connect it to my external screen and keyboard.


So you just described the surface.. Good job.

And overpriced? Yeah ok, you have full on laptop hardware in a thin tablet and $800 is overpriced

Keep on trolling in every Microsoft post.

john.smith_2084 said,
I dreamed of a small and thin Windows Tablet that I can use as a Tablet when I am on the go, and as a Desktop when I connect it to my external screen and keyboard.

That's exactly what I do with my Pro. It's hooked up to a USB dock that provides DVI, Ethernet, audio, mic, and 6 USB ports. With MS's own VGA adapter, I can hook up another monitor (making 3 with the Surface itself). Then I have one more monitor (for a total of 4) with a USB -> VGA adapter. It could use more if I wanted to.

Additional storage, if needed, is provided by an external drive or NAS. All my other peripherals (scanner, printer, camera) can all be used through USB as usual. Even 5.1 audio works great with the now ancient SoundBlaster X-Fi USB device. Oh yeah, and my projector.

The Pro *is* a full-blown PC in a tablet form factor.

Didn't it take years for the iPhone to be sold in china?
Or better yet, doesnt it take years in general for anything to be sold in china? Although I guess with phones there's certain network requirements

Almost a year later. Microsoft, your staggered product releases are the reason you aren't gaining that much traction. People that want it can't get it and just give in to the Samsung/Apple allure.

Sadelwo said,
Almost a year later. Microsoft, your staggered product releases are the reason you aren't gaining that much traction. People that want it can't get it and just give in to the Samsung/Apple allure.

I agree, this is something they've worked out for the gen 2 devices I hope. It really seems like they didn't have the supply chain set up right from the start to do any sort of global release. That or they went slow just to keep their OEM partners happy.

Yeah, my money go to companies that make their products available here at launch. Companies that manufacture stuff here, but never sell here, or until a year later... No thanks, had enough of that mockery.