Microsoft Offers Incentives to Businesses to Use Live Search

It's no secret that Microsoft has failed again and again to put a dent in Google's domination in web search. If anything, Google and runner-up Yahoo have gained market share recently. Microsoft seems to have taken a different approach. The software giant is giving financial incentives to large enterprise customers whose employees use Microsoft's Live Search engine. In exchange for their employees' Live Search usage, Microsoft is providing "service or training credits" to these enterprise customers, the company said. The program also allows the vendor to gather feedback from these users regarding Web search use in an enterprise, Microsoft said. Microsoft has also noted that computer maker Lenovo Group will pre-load Windows Live services on its ThinkPad notebooks, ThinkCentre desktops and Lenovo-branded PCs.

"As search evolves into more of a productivity tool, and revenue sharing becomes more commonplace across the industry, we are engaging in mutually beneficial partnerships such as this and our recently announced deal with Lenovo to more easily enable customers to choose Live Search," a statement from Microsoft said.

News source: PC World

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