Microsoft on desktop vs. mobile search on Bing

This weekend, we reported that Microsoft's Bing service has made some small gain against Google in the search market in December, according to ComScore. However, those gains were on the desktop search market.

In terms of mobile search, Google has about 90 percent of the market share, again according to ComScore. Their numbers also show that desktop search is actually becoming less popular. Business Insider quotes analyst Ben Schachter of Macquarie as predicting that mobile search could make up as much as 30 percent of all Internet search results by the end of 2013.

So is Microsoft barking up the wrong tree and concentrating too much on desktop PC Internet search at the expense of mobile search?  Not according to Mike Nichols, the Corporate Vice President and Chief Marketing Officer at Bing. He tells Business Insider that Microsoft is trying to make Bing work well across a number of different devices. He states, "If you go look at Windows Phone 8 or Windows 8, or Xbox, it's a differentiated search experience."

Part of Google's dominance in mobile search is that Google is not only the default search engine for all Android products but for the iPhone as well. However, Windows Phone products has been reportedly selling much better than a year ago and that could lead to Bing gaining ground on Google in the mobile search sector as well. Adding Bing search to the Xbox 360 in the fall of 2012 could also allow Microsoft to gain even more ground against Google.

Source: Business Insider | Image via Microsoft

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