Microsoft on desktop vs. mobile search on Bing

This weekend, we reported that Microsoft's Bing service has made some small gain against Google in the search market in December, according to ComScore. However, those gains were on the desktop search market.

In terms of mobile search, Google has about 90 percent of the market share, again according to ComScore. Their numbers also show that desktop search is actually becoming less popular. Business Insider quotes analyst Ben Schachter of Macquarie as predicting that mobile search could make up as much as 30 percent of all Internet search results by the end of 2013.

So is Microsoft barking up the wrong tree and concentrating too much on desktop PC Internet search at the expense of mobile search?  Not according to Mike Nichols, the Corporate Vice President and Chief Marketing Officer at Bing. He tells Business Insider that Microsoft is trying to make Bing work well across a number of different devices. He states, "If you go look at Windows Phone 8 or Windows 8, or Xbox, it's a differentiated search experience."

Part of Google's dominance in mobile search is that Google is not only the default search engine for all Android products but for the iPhone as well. However, Windows Phone products has been reportedly selling much better than a year ago and that could lead to Bing gaining ground on Google in the mobile search sector as well. Adding Bing search to the Xbox 360 in the fall of 2012 could also allow Microsoft to gain even more ground against Google.

Source: Business Insider | Image via Microsoft

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I just realized this, but bing mobile is horrible when compared to google mobile. I tried it the other day and it was awful, and I remember how clean google's interface was when using my friends iphone.
I'm just glad that bing includes a nice interface for WP7

Google will always have dominant game in the search engine and map business. Microsoft has been dropped the ball with Bing, by focusing on decorating it instead of building it. The whining from Microsoft about Google Maps not working on Windows Phone was a wake up call for us all. It showed that Microsoft doesn't even have confidence in their own Bing service. So how do they expect us to have confidence in it.

Microsoft needs to better unify their experiences. It is a heck of a lot better now than it was a couple years ago, but it is still very disarrayed in this aspect as mentioned. Great products, but there is some redundancy between them (why do we need a Bing app on Windows 8 just to carry out a search, I think it should just be integrated into IE10 to make one app instead of two), and a loss of features moving forward (Messenger to Skype, you loose games, photo sharing, UI, free SMS, etc).

Really dumb that Bing voice search is not built into Windows 8.

Bing works great for me and I get rewards for searching on Bing, that's all I need to know. In WP8 your searches also count towards Bing Rewards so I'm building them up much faster now too.

That Bing Desktop tool needs a fix BAD! At random it just pops out giving me "news" as if I would have pressed the "Top contents" button. If it weren't for the excellent daily backgrounds I would have axed that PoS ages ago.

Also partly the trend of saying 'google it'
personally I like google search, I like the layout, and the results listed both mobile and desktop

I re-evaluated my use of google search after your recent article, and decided google has become too evil and not worthy of my support, I'm tired of them shoving G+ and such down my throat, so switched to bing search.

Surprisingly its finding better results than google does, since google neutered its search engine with DCMA takedowns and such. Google no longer finds what YOU want, but finds what the government and google want to show you!

Thanks for the heads up!

dvb2000 said,
I re-evaluated my use of google search after your recent article, and decided google has become too evil and not worthy of my support, I'm tired of them shoving G+ and such down my throat, so switched to bing search.

Surprisingly its finding better results than google does, since google neutered its search engine with DCMA takedowns and such. Google no longer finds what YOU want, but finds what the government and google want to show you!

Thanks for the heads up!

While I agrees with you that google is trying to shove g+ down our throat and some other points you pointed out. But in Sweden, Bing search just isn't as good as google, I've tried using it and while it sometimes work fine in having a really hard times to find what I want, but on google its really easy. I've really tried to like it, but so far its inferior to google, in Sweden at least.