Microsoft opening new store in same mall as Apple store on iPhone 4 day

Take a deep breath after reading that headline, no we didn't make it up.

Microsoft plans to open its second retail store in California on June 24, the same day Apple launches its iPhone 4 device. As if that wasn't enough co-incidence for you, the new store will be four shops away from Apple's own store in Fashion Valley Mall, San Diego. Queues are expected for both stores and you can rest assured that Microsoft will try and tease shoppers into their new store with promises of free Zune HDs and software, they did this at previous store launches.

Microsoft's San Diego store will be the fourth, joining the first two locations in Scottsdale, Arizona and Mission Viejo, California and recently opened Park Meadows Mall in Lone Tree, Colorado. Microsoft is also planning to open a fifth store in the Seattle area. The Microsoft Store's offer all of the Microsoft products found through online retailers and inside major retail chains, including keyboards and mice, Windows 7, Xbox360 and many more products. Apple currently has 222 stores in the United States alone, and 287 total stores worldwide, including 27 in the UK and 14 in Canada.

Joe Wilcox of BetaNews points out that this could end up in fanboy vs fanboy. We've seen this before when an iPad owner demonstrating his new gadget outside a Microsoft store, was ushered away by a Microsoft store employee and mall security. The question is, which queue will be longer on June 24 and will you be there as Mac or PC?

Image Credit: BetaNews.com

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58 Comments

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I can see people queuing up, being impatient and starting to yell at each other how good there product is. However, the fact that the stores are only a few metres separated should not really be a big deal because I'm sture both audiences are grown up adults with manners.

I wouldn't walk into either store unless my sole intention was to merely test drive something.
Why would I want to pay jacked up prices in lieu of the same product, less expensive, on-line?

Some dude will buy an iPhone 4, go in front of the Microsoft store and start teasing customers of the Microsoft camp.

Funny things will happen on June 24.

You know, Microsoft killed Ashton-Tale dbase, Netscape, Sun Microsystems and severely wounded others but there's no chance they will ever beat Apple. Sorry... it ain't happening

crazyfish said,
You know, Microsoft killed Ashton-Tale dbase, Netscape, Sun Microsystems and severely wounded others but there's no chance they will ever beat Apple. Sorry... it ain't happening

Apple will beat themselves up if they keep on the trail they have been following.
A MS store though... isn't that just a best buy?

shakey said,

Apple will beat themselves up if they keep on the trail they have been following.
A MS store though... isn't that just a best buy?
That's exactly what it is, but with more MS brand keyboards.

satukoro said,
That's exactly what it is, but with more MS brand keyboards.

less monster, more MS.... not sure which poison i'd rather take lol

Hello,

There is also a SONY Style store in the mall at the west end on the second floor.

I am about a 15 minute drive away from the mall at work (plus another 15 minutes looking around for parking, usually ) and am looking forward to visiting Microsoft's new store!

Regards,

Aryeh Goretsky

Really, this is no big f'ing deal. Who ares MS is opening a store close to an Apple store when the new praised iPhone is released. I highly doubt it has anything to do with upsetting Apple...MS doesnt operate or market that way. I bet the store was even planned before the release date of the iPhone was posted. This is nothing more than coincidence...but as always, people will make it out to be more than what it is.

Xero said,
I guess they want to see what it looks like when customers actually line up outside
LOL. I still don't think it's that big of a deal tbh...

Xero said,
I guess they want to see what it looks like when customers actually line up outside

Yea, because thats it....*sarcasm*

techbeck said,
Yea, because thats it....*sarcasm*
It was a joke bud. It's not even news worthy, might as well get a laugh from it.

majortom1981 said,
I think microsoft would draw a LOT of business that day if they had natal demos in store that day.
Good point.

why is this such a big deal?! it's funny how the article is written, sounds like an OMG gossip mag article. "Have you heard??..."

anyway, this is the way big companies play when they're bored.. it's not a huge deal at all, people will probably go to both stores, end of story..

GetUsed2It said,
why is this such a big deal?! it's funny how the article is written, sounds like an OMG gossip mag article. "Have you heard??..."

anyway, this is the way big companies play when they're bored.. it's not a huge deal at all, people will probably go to both stores, end of story..


It's a big deal because:

The store is in California
The store is next to Apple
The store opens on apples iPhone 4 release day

GetUsed2It said,
why is this such a big deal?! it's funny how the article is written, sounds like an OMG gossip mag article. "Have you heard??..."

anyway, this is the way big companies play when they're bored.. it's not a huge deal at all, people will probably go to both stores, end of story..

I think this is more from accident than design. I'd be surprised that Microsoft plans the rollout of a new store 24 days before launch. This has probably been on the cards for months.

Tom W said,

It's a big deal because:

The store is in California
The store is next to Apple
The store opens on apples iPhone 4 release day

I think there is about 50 other stores right next to apple, and I am pretty sure they are open on the 24th as well...

That is totally going to sway me to away from the apple store while I am trying to buy my iphone and make me want to buy a new wm7 phone!! oh wait... they aren't out yet, nor would I ever buy one.

It really doesn't matter... fluff

Tom W said,

It's a big deal because:

The store is in California
The store is next to Apple
The store opens on apples iPhone 4 release day

When is CA a big deal?
Microsoft has opened stores next to Apple before...no big deal.
Coincidence that it is being opened on the iPhone 4 release date. MS did not await the release date and then decide to open a store.

techbeck said,

When is CA a big deal?
Microsoft has opened stores next to Apple before...no big deal.
Coincidence that it is being opened on the iPhone 4 release date. MS did not await the release date and then decide to open a store.

funny how neowin has become... encouraging ms/apple debate in order to generate traffic. pathetic

devish said,

funny how neowin has become... encouraging ms/apple debate in order to generate traffic. pathetic

But as he said, ITS THE ****EN CATALINA WINE MIXER! ERR, its california.....

devish said,

funny how neowin has become... encouraging ms/apple debate in order to generate traffic. pathetic

are you kidding me? no tech site ever has to encourage debate between fan boys. whether they are Microsoft, Apple or Google fan boys, they all have something to say!

.hasan said,

are you kidding me? no tech site ever has to encourage debate between fan boys. whether they are Microsoft, Apple or Google fan boys, they all have something to say!

I'm a comment fanboy. +1!

OMG a store opening up in a place where their competitors are, what is the world coming to

Wonder if they will have a price war lols

Fubar said,
OMG a store opening up in a place where their competitors are, what is the world coming to

Wonder if they will have a price war lols


I don't think that's really necessary, all Apple products are overpriced anyway

jporter said,

I don't think that's really necessary, all Apple products are overpriced anyway

Yes, unlike those retail boxes of Microsoft Office 2010.

Northgrove said,

Yes, unlike those retail boxes of Microsoft Office 2010.

Yeah because the $150 for home and student is sooooo expensive. Likely even cheaper.

jporter said,

I don't think that's really necessary, all Apple products are overpriced anyway

No one with an icon That infurating is allowed to whine about anyone else's posts...ever.

Northgrove said,

Yes, unlike those retail boxes of Microsoft Office 2010.

You are comparing Apple (hardware) to Microsoft (software). Really?

Besides, if you dont want to pay the $$$ for MS Office, you can always download OpenOffice.

Master1 said,
I got the best idea, Microsoft gives out free Zunes, and Apple gives out free iTouches WIN WIN

When they start handing out the devices? (a)
.. win indeed ^^

derekaw said,
Microsoft opens a store and nothing happens, no one cares especially on new iPhone release day.

My guess? MIcrosoft's stores are doing just fine or they wouldn't be rolling out more of them. And even if they're not, microsoft isn't directly competing with apple's space, it's more competing with Sony Styles stores, where complex audio/visual/gaming envrioments can be purchased, not just simple black-box devices.

It won't last long, the followers of the One True Jobs will burn the place down. After all the MS infidels are opening the store just to insult the Apple religion

Alex_The_Cat said,
It won't last long, the followers of the One True Jobs will burn the place down. After all the MS infidels are opening the store just to insult the Apple religion

What are the apple users gonna go Jihad with their "think they are better for the enviroment, but are not" Subaru outbacks, carpet bombing the place with obama stickers..

"One True Jobs" hehe, more like "Getting Truly Jobbed" for the price we pay for a 13" laptop

Billus said,
They should open a Microsoft store in Australia.

Why? What can I get from an MS store that I can't get elsewhere?

derekaw said,

Why? What can I get from an MS store that I can't get elsewhere?

Support?

They can't run away from you if you are standing in front of them.

RawGutts said,

Support?

They can't run away from you if you are standing in front of them.

To be fair, they don't exactly "run from you" when you call them. but outside of some core bugs/issues, most of the computer problems people have come down to other people's software and are indeed not Microsoft's ability to fix.

RawGutts said,

Support?

They can't run away from you if you are standing in front of them.


Ahahah. Joke of the day for sure!

And support on the store sure beats calling tech support on the phone and talking to and Indian guy (from India) who tells you that he lives just down the street from you, just follows a script and doesn't know **** about what he's doing.

Lechio said,

Ahahah. Joke of the day for sure!

And support on the store sure beats calling tech support on the phone and talking to and Indian guy (from India) who tells you that he lives just down the street from you, just follows a script and doesn't know **** about what he's doing.


i know this is true of many companies, especially during non normal hours, but is it true of MS?