Microsoft: Paying Windows 8 app makers is just a temporary program

Earlier this month, Microsoft launched a new program called Keep The Cash that gives app developers $100 for each app they submit to the Windows Store section of Windows 8, and another $100 for each Windows Phone app they submit. App makers can bring in a total of $2,000 in this program.

The program was clearly launched to boost the number of apps available for users of both Windows 8 and Windows Phone, but is this something that Microsoft plans to keep doing? Microsoft seems to say, "No". In a statement sent to AllThingsD.com, the company said:

We believe the best apps come from those partners who are invested in the platform and own their experience now and in the future. Of course, we are always working to spark creativity with new developer audiences and sometimes try limited incentives or contests, like Keep The Cash. However, it is not representative of an ongoing program.

Indeed, the promotion is supposed to end on June 30th, or if Microsoft accepts 10,000 apps into the program, whichever comes first. However, that also doesn't mean that Microsoft could not launch another promotion or contest similar to Keep The Cash in the future. The question is how often Microsoft will have these kinds of contests and how truly effective they will be to bring in new Windows 8 and Windows Phone apps that are quality creations.

Source: AllThingsD.com | Image via Microsoft

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MS, how about : we will build 10 apps (if the 10 applications are decent, i.e. not clone, not lousy test, not "web in a container"...) and you will give us a Surface Pro?.

So get get money to develop a crappy app for MS App stores and then I can abandon it. Thats a Win - Win for everyone not.

> but is this something that Microsoft plans to keep doing? Microsoft seems to say, "No"

I'm sorry, who was under the impression this was something permanent?

So they not only don't care about people thinking they're inflating their App Store numbers, they are even announcing what they believe should be the value of each of those sub-standard apps ($100)?

This is another desperate grabbing of straws from Microsoft. The fact that they have to pay petty cash to entice a few devs to make a couple of fart apps shows just how much trouble their AdTiles (aka Metro) platform is in.

This coupled with them giving a date in 2014 for end of support for WP, and with Nokia looking to fold up shop any minute now, it looks like Microsoft will either keep losing boatloads of cash in their effort to shove Windows phone with its AdTiles in endless motion that no one likes or wants down everyones throats, or pull out of the mobile effort all together, while they keep circling the wagons on their only remaining cash cow, Office.

Personally, I am still waiting for a WP to be offered free with my box of cereals.

recursive said,
This is another desperate grabbing of straws from Microsoft. The fact that they have to pay petty cash to entice a few devs to make a couple of fart apps shows just how much trouble their AdTiles (aka Metro) platform is in.

This coupled with them giving a date in 2014 for end of support for WP, and with Nokia looking to fold up shop any minute now, it looks like Microsoft will either keep losing boatloads of cash in their effort to shove Windows phone with its AdTiles in endless motion that no one likes or wants down everyones throats, or pull out of the mobile effort all together, while they keep circling the wagons on their only remaining cash cow, Office.

Personally, I am still waiting for a WP to be offered free with my box of cereals.


Wooooow. Delusional much?

There is so much FUD in this post it's not even funny.

Just for the record, end of support for WP8 doesn't mean end of support for Windows 8.1.

In that sense, Windows 7 (pre-SP1) ends in april:
http://www.pcpro.co.uk/news/37...sp1-windows-7-ends-in-april
But they'll be supporting SP1 til 2020

Learn computers before you comment on them and look like an idiot.

Also, when is Nokia going to fold? They just started making a profit again.
TL:DR: you're a fool.

When was the last time MS announced end of support for a current product when its successor hasn't even been announced yet? This is a huge red flag for businesses looking to deploy Windows phones.

Also, selling your HQ among other tricks like labelling semi-feature phones as smartphones to try and fudge the numbers does not mean they are back to profitability. There is no light at the end of this tunnel for NOkia. Their only hope is ejecting Elop, ditching WP and either truly differentiating themselves with Android, or giving the customers what they want with Meego.

You should stop drinking the coolaid a bit and wake up to reality my friend. The fact that you equated SP1 support to me not knowing anything about computers shows how delusional you are. Wintel != computers in the Post-PC era.

http://www.mobilemarketingwatc...t-share-falls-in-u-s-29054/
Looks like when the cash pumping ends, no one wants Windows Phone, and even those who got it for free choose to jump ship.

TL:DR: you're going to loose your pants if you keep betting on Microsoft

recursive said,
When was the last time MS announced end of support for a current product when its successor hasn't even been announced yet? This is a huge red flag for businesses looking to deploy Windows phones.

Also, selling your HQ among other tricks like labelling semi-feature phones as smartphones to try and fudge the numbers does not mean they are back to profitability. There is no light at the end of this tunnel for NOkia. Their only hope is ejecting Elop, ditching WP and either truly differentiating themselves with Android, or giving the customers what they want with Meego.

You should stop drinking the coolaid a bit and wake up to reality my friend. The fact that you equated SP1 support to me not knowing anything about computers shows how delusional you are. Wintel != computers in the Post-PC era.

http://www.mobilemarketingwatc...t-share-falls-in-u-s-29054/
Looks like when the cash pumping ends, no one wants Windows Phone, and even those who got it for free choose to jump ship.

TL:DR: you're going to loose your pants if you keep betting on Microsoft


Your avatar tells me everything I need to know about you: Linux loving MS hating neckbeard. Enjoy your fantasy.

recursive said,
When was the last time MS announced end of support for a current product when its successor hasn't even been announced yet? This is a huge red flag for businesses looking to deploy Windows phones.

Dude. You have no idea what you're talking about. Microsoft ALWAYS does this.

Microsoft already announced end of mainstream support and extended support for Windows 8 as 2018 and 2023, respectively... and they announced this back in November!

You don't have a point, anyway, because the support date will be extended when you upgrade your phone to WP8.5/9.

rfirth said,

Dude. You have no idea what you're talking about. Microsoft ALWAYS does this.

Microsoft already announced end of mainstream support and extended support for Windows 8 as 2018 and 2023, respectively... and they announced this back in November!

You don't have a point, anyway, because the support date will be extended when you upgrade your phone to WP8.5/9.


The real problem with WP is not when support ends but the fact that update releases to users is not, unfortunately, managed by MS but OEMs and, for some people, carriers.
I wish MS would offer a WP8 Surface phone directly to customers with no third parties involvement.

MS would be better off paying overtime to its own developers and make a substantial overhaul of its own Metro apps. This would make customers using them and push developers to make their own ones

Fritzly said,
MS would be better off paying overtime to its own developers and make a substantial overhaul of its own Metro apps. This would make customers using them and push developers to make their own ones

M$ should really be offering up-to $1000 for good apps, $100 is enough to catch the attention of some enthusiastic type, new dev. But what is $100 to a well seasoned microsoft dev? http://www.itjobswatch.co.uk/c...acts/uk/.net%20developer.do

Damned if they don't have enough apps in the appstore, and damned if they try to do anything about it.

There's really nothing Microsoft can do to make anyone happy.

CSharp. said,
I'm starting to feel bad for them too.

Dont feel bad for them one bit. Their marketing, bash the competitor, strategy is crap and not working. They need to focus on marketing their products and not worrying about the competition. Show us that the phone is better and make us what to use it. If you can show a lot of interest in the product, devs will come. But why would a dev write for a platform when it hasnt really proven itself?

Its been a while, and I could be wrong, but I dont remember Google ever bashing iPhone when the first Android came out. But again, that was several years ago so I could be mistaken. Just seems the in thing to do these days.