Microsoft plans to "pick a fight" with Windows Phone ads

Microsoft has been promoting Windows Phone through more unconventional means such as the Smoked by Windows Phone campaign. However, that may change soon and Apple and Google may have to go on the defensive. Bloomberg reports that Microsoft plans to increase the number of ads it will run to help promote Windows Phone.

It's no secret that Windows Phone's market share is well behind that of iOS and Android. Aaron Woodman, the director of Windows Phone, feels Microsoft needs to make sure its voice is heard as well. He states, “It doesn’t feel like we’re really pushing apart from the competition. We need to go pick a fight.”

The Smoked By Windows Phone campaign, which recently started running more formal online video ads, will also be expanded via TV ads in the future, Woodman states, "We’ll do TV spots, the question is where. Microsoft is patient and willing to use deep pockets, but we’re also respectful of shareholder value so we want to pick appropriate countries and spend levels."

It will be interesting to see if the Smoked campaign, which shows Windows Phone devices competing against other smartphones in speed challenges, will have the same impact as the viral campaign, which began at CES 2012 in January.

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They should be careful though. The more pushy and desperate they appear, the less the customer mindset is to go with Windows Phone.

Good. It's a great platform and deserves more of a marketing push. If more people knew about it, it would be moving a lot more units...

They were late in the market. those days they were making fun of iphone and now they are falling behind. They deserve this. good thing for Microsoft is that their mobile os is fresh and there are unlimited possibilities whereas for iPhone and android UI is already got boring for many people.

NO MICROSOFT! Get your behinds back in the lab and continue to work at perfecting your smartphone. You are still behind Apple and Google when it comes to the smartphone. You can't pick a fight when it is a WAR going on.

JSYOUNG571 said,
NO MICROSOFT! Get your behinds back in the lab and continue to work at perfecting your smartphone. You are still behind Apple and Google when it comes to the smartphone. You can't pick a fight when it is a WAR going on.

lol ...They can't just hide away in the mines. They need to rally the troops. But yes there is work to be done. I would like a 7.6 release in the mean time. Apollo feels forever away. How hard is it to whip up an incremental release anyhow?

Wish list:
- Send video via text, as well as saving a video from text
- Save MP3, WMA, WMV, MPG, AVI and WAV from IE Mobile and Mail to phone
- SkyDrive hub
- Multi-delete for Pictures
- A brightness slider
- Long press on Search button to bring up phone-only search
- Right-flick gesture on Start screen to allow for a secondary Start screen
- Option to change the Mail bg color to black
- Apps for Hulu Plus, grindr, Movie Maker, and Words with Friends
- Real apps for FB and Twitter actually produced by the actual companies
- Legit YouTube and Google Music apps ... damn you Google
- Built-in Photo Gallery functionality into Pictures
- A live title to consolidate all recent notifications
- Set any audio file as a ringtone
- IE Mobile favorites auto-syncs to the Favorites folder in SkyDrive

seebaran said,

lol ...They can't just hide away in the mines. They need to rally the troops. But yes there is work to be done. I would like a 7.6 release in the mean time. Apollo feels forever away. How hard is it to whip up an incremental release anyhow?

Wish list:
- Send video via text, as well as saving a video from text
- Save MP3, WMA, WMV, MPG, AVI and WAV from IE Mobile and Mail to phone
- SkyDrive hub
- Multi-delete for Pictures
- A brightness slider
- Long press on Search button to bring up phone-only search
- Right-flick gesture on Start screen to allow for a secondary Start screen
- Option to change the Mail bg color to black
- Apps for Hulu Plus, grindr, Movie Maker, and Words with Friends
- Real apps for FB and Twitter actually produced by the actual companies
- Legit YouTube and Google Music apps ... damn you Google
- Built-in Photo Gallery functionality into Pictures
- A live title to consolidate all recent notifications
- Set any audio file as a ringtone
- IE Mobile favorites auto-syncs to the Favorites folder in SkyDrive

Tango is coming next month, targeted for high end WP devices

This is a tricky one since mail is rendered/sent in HTML, which would cause all sorts of issues.

FoxieFoxie said,

Tango is coming next month, targeted for high end WP devices

This is a tricky one since mail is rendered/sent in HTML, which would cause all sorts of issues.

Tango is for low end. Apollo is the thing most of us are looking forward to.

FoxieFoxie said,

Tango is coming next month, targeted for high end WP devices

This is a tricky one since mail is rendered/sent in HTML, which would cause all sorts of issues.

Couldn't they just use a separate CSS profile? (applying an alternate style sheet when the dark background is selected)

satukoro said,
Couldn't they just use a separate CSS profile? (applying an alternate style sheet when the dark background is selected)

It's more than that, they can't just have inverse colors, what should you see when you get black text? White? OK, that can be done, what about millions of different color variations for gray, dark blue, etc? It's a coding disaster.

FoxieFoxie said,

It's more than that, they can't just have inverse colors, what should you see when you get black text? White? OK, that can be done, what about millions of different color variations for gray, dark blue, etc? It's a coding disaster.

E-mails, by default are black text on a white background with blue anchors. Hypothetically, when setting a black background, we could overrule custom formatting, therefore setting everything to use the applied css. But yes, you're right, it would be a disaster to code.

the Superbowl was a missed opportunity. they could have just showed off the OS with nearly 200 million people watching. With the Olympics coming up in London they would be smart to advertise heavily.

sviola said,
They should have shown these adds during Super Bowl.

To advertise what? ****ty Samsung Phones? Nokia is not yet in the US

FoxieFoxie said,

To advertise what? ****ty Samsung Phones? Nokia is not yet in the US

Pshhh whatever. Samsung makes great phones. Focus Flash is ahhh-mazing. What would have been super is MS and Amazon Wireless advertising that the Focus Flash is only $259 with no contract.

It's no secret that Windows Phone's market share is well behind that of iOS and Android

Why you did not report any wp growth news? I sent you a bunch of those just few days ago.

It's like your site is ran by android and ios users who deny wp growth

---------------------

Nokia Lumia 800 zooms to second place in Australia 2 days after release

IDC: 250,000 Windows Phones already sold in Russia, to overtake iPhone this quarter

DNA: Nokia Lumia 800 most sold phone in February, 2012

The T-Mobile Lumia 710 is "exceeding expectations" according to Elop

Finland's biggest carrier confirms Lumia 800 outselling iPhone 4S, Lumia 710 outselling iPhone 4

Windows Phone continue rapid market share ascent in Finland, taking share from iOS


Most of these "Reporters" are heavily invested in Apple or Android.

Theres a serious lack of independant voices on the web.

FoxieFoxie said,

Why you did not report any wp growth news? I sent you a bunch of those just few days ago.

It's like your site is ran by android and ios users who deny wp growth

---------------------

Nokia Lumia 800 zooms to second place in Australia 2 days after release

IDC: 250,000 Windows Phones already sold in Russia, to overtake iPhone this quarter

DNA: Nokia Lumia 800 most sold phone in February, 2012

The T-Mobile Lumia 710 is "exceeding expectations" according to Elop

Finland's biggest carrier confirms Lumia 800 outselling iPhone 4S, Lumia 710 outselling iPhone 4

Windows Phone continue rapid market share ascent in Finland, taking share from iOS

FoxieFoxie said,

Nokia Lumia 800 zooms to second place in Australia 2 days after release

IDC: 250,000 Windows Phones already sold in Russia, to overtake iPhone this quarter

DNA: Nokia Lumia 800 most sold phone in February, 2012

The T-Mobile Lumia 710 is "exceeding expectations" according to Elop

Finland's biggest carrier confirms Lumia 800 outselling iPhone 4S, Lumia 710 outselling iPhone 4

Windows Phone continue rapid market share ascent in Finland, taking share from iOS

FoxieFoxie said,

Why you did not report any wp growth news? I sent you a bunch of those just few days ago.

Because the overall market share for Windows Phone is still poor. It maybe doing fine in a region or two but the overall market share is still in the single digits.

While that may be true right now, sofar where ever Nokia starts selling the Lumia they take on the competition in a big way. While Android may be out of reach, I think by the end of the year the picture will be quite different from the same time last year and WP will be well in the double digits..

Apple is selling huge numbers of phones yes, but to a large degree they sell 2-3 months after release of the next repackaging of the same phone and to previous iPhone owners who upgrade. This will start to show over time and by then it will be too late bhuwhaaaahaha [grin]..

paulheu said,
While that may be true right now, sofar where ever Nokia starts selling the Lumia they take on the competition in a big way. While Android may be out of reach, I think by the end of the year the picture will be quite different from the same time last year and WP will be well in the double digits..

Apple is selling huge numbers of phones yes, but to a large degree they sell 2-3 months after release of the next repackaging of the same phone and to previous iPhone owners who upgrade. This will start to show over time and by then it will be too late bhuwhaaaahaha [grin]..

Umm... The Lumia has been released for quite sometime now. Do you mean the Lumia 900? If so, how is it any different than the Lumia 710 (in terms of sales)?

FoxieFoxie said,

Why you did not report any wp growth news? I sent you a bunch of those just few days ago.

It's like your site is ran by android and ios users who deny wp growth

---------------------

Nokia Lumia 800 zooms to second place in Australia 2 days after release

IDC: 250,000 Windows Phones already sold in Russia, to overtake iPhone this quarter

DNA: Nokia Lumia 800 most sold phone in February, 2012

The T-Mobile Lumia 710 is "exceeding expectations" according to Elop

Finland's biggest carrier confirms Lumia 800 outselling iPhone 4S, Lumia 710 outselling iPhone 4

Windows Phone continue rapid market share ascent in Finland, taking share from iOS

Best post i've seen on Neowin. +1

UndergroundWire said,

Because the overall market share for Windows Phone is still poor. It maybe doing fine in a region or two but the overall market share is still in the single digits.

Still, we want Windows Phone 7 growth news because we come here for current events rather than how things have been for a while.

FoxieFoxie said,

It's like your site is ran by android and ios users who deny wp growth

iOS

Agree, I am an android user at heart. Finally saved up for a Galaxy SII but I like windows phone a lot and would have no problem with buying one. The UI is nice and everything is smooth. WP should replace iOS. Android will always be the power horse OS and will always be the "techies" phone.

satukoro said,
Still, we want Windows Phone 7 growth news because we come here for current events rather than how things have been for a while.

I understand what you are saying. Believe me I do. But the quote specifically states "It's no secret that Windows Phone's market share is well behind that of iOS and Android." It didn't say Australian market share or Russian market share. So I don't know what Foxie is complaining about. Maybe somebody needs to breakdown words for him so he can understand English? I don't know.

So the bottom line is, Neowin can report about growth in regions that don't really affect the overall market share all they want, but at the end of the day, we only have to look at the overall market share when talking about real figures.

Sorry but that's reality.

Auzeras said,

WP should replace iOS

Funniest amateur post I read all day. No offense. I'll tell you why. Most analyst say that the smartphone industry should be a 3 company race. But here is the problem. You are forgetting about Blackberry. It is more likely for one to say that WP should replace Blackberry instead of what you said. What you said is mostly unrealistic and at best gave me a chuckle.

Believe me when I tell you this, Blackberry is far from dead. I know a lot of people like to sh*t on Blackberry, but if they do come out strong with their next phone (which looks sexy as hell. And why wouldn't it? It looks like an Android phone.), Microsoft will be in big trouble when it comes to Windows Phone.

So far now, set you sites on something a little bit more realist and attainable. Because iOS is going nowhere and the biggest concern for Windows Phone is the giant sleeper Blackberry. This is a race for third place, not second place.

Glassed Silver said,
They should have made these decisions earlier!

WP7 doesn't have the marketshare it deserves.

GS:ios

Totally agree... did they FINALLY figure that out??? Idiots

ixne_hombre said,

Totally agree... did they FINALLY figure that out??? Idiots

At least they're actually putting in an effort this time to market their product. No one knows about the Zune yet and its been around for years.

satukoro said,
At least they're actually putting in an effort this time to market their product. No one knows about the Zune yet and its been around for years.

True enough... problem is, like other things that they actually have put effort into, the problem isn't with the product - the marketing efforts just aren't very consistent, effective or well planned, and because of it, the products just never take off. I have a WP7 & love it... would hate to see the platform end up like Zune because they just couldnt make it work. I think the last time MS was really good at marketing was Win95, which they knocked out of the park...

Glassed Silver said,
They should have made these decisions earlier!

WP7 doesn't have the marketshare it deserves.

GS:ios

i know, it has to much, haha

Sonic. said,
Title is misleading

Seems unintentional. It has two meanings. 'With' may mean "against WP7 ads".
And also, "using WP ads". The latter one is the intended usage. Though I think they should use the phrase 'using WP7 ads'