Microsoft posts a behind-the-scenes look at recent Nokia Lumia 1020 TV ad

Last month, Microsoft launched its latest Windows Phone TV commercial, featuring the Nokia Lumia 1020. The ad, which put the spotlight on the phone's 41-megapixel camera, was used by parents taking images of a school play in the back of an auditorium, while other parents with Apple and Samsung devices fight to get the best spot to take their pictures.

Microsoft now claims that this new Lumia 1020 ad has become the most watched Windows Phone commercial on YouTube with 7.9 million views and counting. Today, the company posted a behind-the-scenes look at the making of the ad. Like Microsoft's previous wedding fight commercial, the new ad was directed by filmmaker Roman Coppola, the son of famed director Francis Ford Coppola.

The clip includes some extra zingers directed at Apple and Samsung that didn't make the final cut of the commercial such as, "Go FaceTime yourself" and "Oh, look, the next big thing is here!" There's also some cute scenes with the schoolchildren, who don't known what a "megapixel" is. The video offers up a look at some of the more hair raising stunts in the commercial, such as people walking on top of others, getting knocked down a lot and even zooming from above on wires.

Source: Microsoft

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Uhhh, that blue background reminds me of older Windows' BSODs, they sure aren't too far away from each other haha.

Gah, I glanced at the caption and saw "Making the Windows Phone Commercial 'The Rectal'".


Some better one liners here than the ones they used in the commercial! I loved this and the wedding one

This is better the advert. I particularly like the way that Samsung is Google in it. Goole is a non entity. Very clever.