Microsoft racks up 50,675 wins, 638 losses to date with Smoked by Windows Phone campaign

 

The Smoked by Windows Phone campaign kicked off at CES 2012 and has been a major victory for the Microsoft camp. Sure, the campaign has had its ups and downs but overall, Windows Phone has been besting the competition with an impeccable 98% win rate (98.7% to be exact).

In a new post on the Windows Phone blog, the company goes over some of that statistics from the campaign which include over 8 million video views, a 95% “Like” rate on YouTube, the challenges have been run in 36 countries, over 50,000 challenges have been won by Microsoft, and an estimated reach of 100,000,000 consumer for the campaign.

Say what you want about the challenges but Microsoft has found a sweet spot for Windows Phone by being able to best the competition in nearly every speed challenge it faces. We know this is a Microsoft advertisement campaign and it is naturally shifted to promote their devices but at the end of the day, it is a creative way to get the product face time in front of the consumer.

The campaign is far from over too. Microsoft has just released a handful of new advertisements which you can see here or view one of them below.  


 

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thenetavenger said,

Ya, it is doing horrible, running #1 in several countries in the past few months, even hitting #1 at TMobile and #2 at ATT last month.

So why is its marketshare declining? Or did you get this information from your "friend" at Microsoft too?

thenetavenger said,

(You realize that is pretty big, right? Not iPhone big, but Android's 15 minutes of fame is about over, especially when

It's all marketing hype. We've seen no actual sales numbers as of yet. And from what I can discern, the stock levels were intentionally kept low so they can then claim "it's sold out". Deceptive practises aside, it shows a real lack of confidence in their own product.

thenetavenger said,

Quad core phones are struggle to keep up with a WP7 single core.

The less you do, the less power you need. I'm sure there is a law of thermodynamics in there somewhere Seriously, WP7 doesn't have real multitasking or any taxing apps, so it's true, there's no real use for high end hardware on it. It's a crippled OS. Just wait for Win8, then you'll see a minimum dual core requirement. That's because that kernel has proper SMP built into it.

thenetavenger said,

What is really amazing is that just a few years ago, Vista was 'beaten' for requiring 1GB of RAM and a modest CPU, yet today people's phones running Android are requiring more RAM and computing power than Windows Vista did and Windows 7 today does.

Good luck running Vista on a 1.2 ghz ARM CPU with 1GB of memory. I can tell you from experience, 1GB of ram runs like a dog. The recommended requirement for Vista is actually 2GB of RAM.

Windows is incredibly bloated. I hate to imagine the spaghetti code powering it at this point. Fortunately though, only the kernel and the new runtime will be ported to the phone.

thenetavenger said,

(And yes this is a CPU equivalent comparison, as Vista and Win7 run fine a PIII 800mhz CPU, that benches far below most Android phones sold in the past year.)

Yeah I can run Windows 7 and Vista with 256mb of RAM and a P2, but guess what, it runs like a dog. ARM is for low power devices. You can't compare an AC running x86 chipset with a battery powered ARM ultra low power envelope one. If you want a comparison, benchmark WP7 against any Android device. Android will win every time.

thenetavenger said,

Why are people ok with horrible performance from and OS on a freaking Phone, but complained when a desktop OS asked users to move to DX9 level GPUs for the full 'glass' effect and 1GB of RAM?

I get good performance on my Novo 7 Elf. That's a single core CPU, and 1GB of ram.

The reason people complain about Windows is because it needs 2GB+ RAM, 2.5ghz dual core CPU+, and 50GB+ harddrive just to run at an acceptable level. But then again, this is Microsoft's real SMP OS, not a crippled version like Windows CE.

thenetavenger said,
Quad core phones are struggle to keep up with a WP7 single core or an iPhone 4 dual core. What is really amazing is that just a few years ago, Vista was 'beaten' for requiring 1GB of RAM and a modest CPU, yet today people's phones running Android are requiring more RAM and computing power than Windows Vista did and Windows 7 today does. (And yes this is a CPU equivalent comparison, as Vista and Win7 run fine a PIII 800mhz CPU, that benches far below most Android phones sold in the past year.)

Why are people ok with horrible performance from and OS on a freaking Phone, but complained when a desktop OS asked users to move to DX9 level GPUs for the full 'glass' effect and 1GB of RAM?

Please tell me you just did not compare cell phone CPU/GPU's to desktop CPU/GPU's! Holy ****. Please get off the internet, and learn how technology and life work. Also, do not procreate.

My question is this, of the ~50k wins that WP7 got, how many of those resulted in a purchase of a WP7 device? If there are ~50k wins which resulted in 1k of phone purchases than it really didn't work to well as a marketing campaign. But if it resulted in 40-60k, or more, purchases then it was successful. Of course I don't think we will ever know how many device purchases are a direct result of this campaign.

Rigged contest created by MS and tests chosen by MS reps that are presetup to beat the test (like the weather tests). And they never release videos of who beat MS with their "contest" either. Why not release the videos of who beat WP?

Sad part is, many people will buy WP based on these videos alone without fully knowing whats going on and what they are getting.

Also, the Facebook postings on android has gotten much much better and faster with the updated FB app.

Edited by techbeck, May 8 2012, 7:48pm :

techbeck said,
Rigged contest created by MS and tests chosen by MS reps that are presetup to beat the test (like the weather tests). And they never release videos of who beat MS with their "contest" either. Why not release the videos of who beat WP?

Sad part is, many people will buy WP based on these videos alone without fully knowing whats going on and what they are getting.

Also, the Facebook postings on android has gotten much much better and faster with the updated FB app.

While that may be true, WP7 users bypass the app altogether and that goes for more than just Facebook.

techbeck said,
Rigged contest created by MS and tests chosen by MS reps that are presetup to beat the test. And they never release videos of who beat MS with their "contest" either. Why not release the videos of who beat WP?

Sad part is, many people will buy WP based on these videos alone without fully knowing whats going on and what they are getting.

Yeah! Companies should setup contests that give people money regardless of winning or losing that show the weaknesses of their own platforms, and the strengths of their competitors!

Give me a break; this level of thinking is naive. In what world does Microsoft benefit from releasing a video where they lose in a competition beyond showing people how to win? Besides, the vast majority of winning examples that I have heard about have been from people running custom Android ROMs that were basically tooled for the various cards (I don't really believe Daniel_Pooh won 14 times though, as they did take down IDs for the phone swaps, so I expect they would when giving away $1000+ as well, and I also doubt that they wouldn't recognize him after the second or third time). To be fair, there have been a few iPhone victories related to posting pictures, but I wonder if any of those were jailbroken also.

Finally, to clarify yet again, the MS reps have the competitor pick a card from a deck. They used to turn off their phones and require that competitors turn off their phones as well to prevent preloading, but the last time I swung by the store they were not doing this to people (though they may have an idea of who might win and only do it then). I also saw one guy doing the competition with a Samsung Galaxy Note, in which he was complaining that he had won earlier but not gotten anything. From the sound of it, the MS rep simply finished and did not put down their phone, so he proceeded to finish and put his down and claim victory (he even said that the rep had stated that they were already done). I have heard similar stories about some of the other would-be winners as well that have claimed foul (I have befriended a store associate).

And of course its rigged. MS wants to win. The thing is, you can know before hand what to expect so it is winnable. The average Joe in a mall will see it as a potential easy win. When asked to carry out a couple of tasks he'll realize his device isn't inherently as efficient out of the box.

I knew full well what I was getting 18 months ago and I'd get it again.

pickypg said,
Yeah!
Finally, to clarify yet again, the MS reps have the competitor pick a card from a deck.

Have any source to this? First time I ever heard about the challenger picking a card from the deck to find out what the challenge is. Also, NONE of the videos show the challenger picking a card from the deck. The videos show the MS rep setting the challenge. I would figure showing the challenger picking a card would be an important part of the challenges. And there has been issues before with MS setting the challenge with it presetup already to beat the competition. Like the weather tests with cities already setup on tiles.

And any proof that people are using custom ROMS to beat the tests?

laserfloyd said,

I knew full well what I was getting 18 months ago and I'd get it again.

Good for you "I am assuming you have a WP" as you probably know more than most poeple. WP may be faster at some tasks, but not all. And these challenges gives the impression that WP is faster than any device on all tasks. Which many people will believe.

Personally, I like all the things you can do with Android over iOS or WP and can do with a couple seconds longer posting pics on Facebook.

pickypg said,
Yeah! Companies should setup contests that give people money regardless of winning or losing that show the weaknesses of their own platforms, and the strengths of their competitors!
.

If WP phone is really faster, then what does MS have to lose by showing the winners? And if MS showed the winners, then there would be no doubt if anyone was using custom ROMs.

techbeck said,

If WP phone is really faster, then what does MS have to lose by showing the winners?

It's called marketing. You think anybody in the marketing department would show a video of them losing to android?

techbeck said,
Have any source to this? First time I ever heard about the challenger picking a card from the deck to find out what the challenge is.
Just my own eyes.

At my local Microsoft store: at the edge of the store is a podium with 4-6 cards on it, and a copy of those cards for the MS rep. The contestant picks a card and the MS rep picks the corresponding one from their stack. Both either restart their phones, close all of their apps (only in the case of the iPhone), or put their phones down on the podium (to avoid pre-typing). The only times that I watched them put the phone down without restarting was when they competed with people that had no clue what was happening (guaranteed to lose) and people with either Palm phones (saw a Palm Pixi compete) or Blackberrys (also guaranteed to lose).

What you are referring to is likely from the original week. The original week or two was a very wild-west approach to the contest. As Microsoft got more publicity--and therefore more people playing--they quickly changed things so that it wasn't the employee in complete control to balance things out (otherwise I suspect the "Translate this card" would generally be the card of choice).

techbeck said,

And any proof that people are using custom ROMS to beat the tests?
No, nor do I honestly care to find any. Having seen the contest first hand and heard the stories about the winners, as well as some of the wannabe winners, I see nothing to dissuade me, nor do I fault those for trying to win this way. Plus, having personally discussed it with a store employee, even in the cases of ties, Microsoft gives them a winning prize.

Having seen it personally, as well as having talked to the people involved, I can happily say that these people are not out to get you. They are just trying to create buzz for a product that their overarching company is pushing.

techbeck said,
Personally, I like all the things you can do with Android over iOS or WP and can do with a couple seconds longer posting pics on Facebook.
Wonderful thought.

pickypg said,
snip

Doesnt mean all challenges uses cards and doesnt mean everyone who has beaten WP uses custom ROMs. Would figure the use of cards would be something shown as a lot of people are questioning who sets the challenges. So, now I am assuming its a mixture of cards/reps making the challenges. And still not really fair considering who creates the challenges and the MS reps know of all of them before hand. There is just a lot of unknowns and vague areas that if they were made known, would put a lot of the questions to rest.

techbeck said,
Doesnt mean all challenges uses cards and doesnt mean everyone who has beaten WP uses custom ROMs.
I have not seen a single test since the cards started without using the cards.
techbeck said,
Would figure the use of cards would be something shown as a lot of people are questioning who sets the challenges. So, now I am assuming its a mixture of cards/reps making the challenges.
I imagine that there are two things at play:

First, the videos were seemingly shot at the very beginning of the contest when there were no cards. Second, if there were any videos shot since then, they probably believe that the cards present an uninteresting aspect of whole contest; the cards are only there to keep MS reps honest by preventing them from cherry-picking the competition based on the competitor's phone.

techbeck said,
And still not really fair considering who creates the challenges and the MS reps know of all of them before hand. There is just a lot of unknowns and vague areas that if they were made known, would put a lot of the questions to rest.

In what contest, where you win something either way, does the creator not know their side before presentation? That is an implied and bogus requirement from you. There are no unknowns here except two. What did the winners have, and what did the "ties" have? The only thing that really matters is whether or not any people "tied" when they really won, and this can only currently happen if the MS rep is not doing their job appropriately because, simply, any tie should go in favor of the competitor; therefore, any ties since the first week or so (again, the wild west phase) are really kind of doubtful, and most likely someone blowing up steam because they were close.

I love how people say the 'challenge is rigged'. It's a challenge being put up by Microsoft and you have to decide if you can beat their challenge. The ones put up were daily tasks that you would do which is the best testing method, test it's real use not using a benchmark.

Fact is that WP7 is faster than most phones by a mile except from iPhone4S on some small tasks and custom Android Roms at some tasks. For the vast majority of people WP7 is the fastest mobile OS out there.

Gaffney said,
I love how people say the 'challenge is rigged'. It's a challenge being put up by Microsoft and you have to decide if you can beat their challenge. The ones put up were daily tasks that you would do which is the best testing method, test it's real use not using a benchmark.

Fact is that WP7 is faster than most phones by a mile except from iPhone4S on some small tasks and custom Android Roms at some tasks. For the vast majority of people WP7 is the fastest mobile OS out there.


best thing is, those windows phones are allot weaker then its competitors.

PotatoJ said,
Of course they won that many times! Those challenges were designed for Windows Phone specifically ...

All of the smart phones I know off are capable of doing those tasks, WP7 apparently does it better with out a crapware bloated app.

Experts with pre-configured phones win pre-configured competitions against average users that have no idea what they are going up against...totally fair and balanced

Still doesn't change the fact that WP has two year old specs, low res screens and a 2.5% market share

Pre-configured in some cases yes, but experts no. I'll agree that it's not a very good contest they're running.

Not sure what you're saying about the specs though. I also don't get what you mean by "low res".. do you complain about the resolution on your desktop monitor? These phones have over twice the ppi your desktop screen likely has. Just because they don't have "retina displays" doesn't make them low res. Also, even your quad core Android phones still lag for some reason, whereas Windows Phones do not.. with their "two year old specs"

Sonne said,
Experts with pre-configured phones win pre-configured competitions against average users that have no idea what they are going up against...totally fair and balanced

Still doesn't change the fact that WP has two year old specs, low res screens and a 2.5% market share

Yes isn't it amazing how a WP7 with "2 year old specs" can smoke iphones and androids with all their "modern" tech, lol

Toysoldier said,

Yes isn't it amazing how a WP7 with "2 year old specs" can smoke iphones and androids with all their "modern" tech, lol

If you consider clicking a link on the home page to open a website as 'smoking' the competition, then yeah, its absolutely earth shattering. How about something trivial like, opening three market apps and swapping between them while keeping them all running at the same time? Oh yeah right, it can't do that.

recursive said,

If you consider clicking a link on the home page to open a website as 'smoking' the competition, then yeah, its absolutely earth shattering. How about something trivial like, opening three market apps and swapping between them while keeping them all running at the same time? Oh yeah right, it can't do that.

You wouldn't need an app if you used WP7, and yes I do consider opening a link to a home page as smoking the competition, if your "powerful" yet bloated pos can't open a simple link faster than a WP7 who has 2 year old tech in it then I am sorry but your phone is crap, you should actually watch some of the ads, some involve taking photos and uploading them to fb/twitter and other tasks, and lol guess what, WP7 smoked em

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