Microsoft may not be the most valuable brand, but it has now become the most inspiring company according to latest research by Performance Inspired, Inc.
A survey of 4738 consumers was carried out by Performance Inspired, Inc., a consulting and training firm, to find out the inspirational companies of the year. Microsoft came in at number one after losing the top spot to Apple for the last two years. People who found Microsoft inspirational have cited Microsoft founder's charitable efforts as one of the reasons they found the company inspiring. Other reasons included Microsoft's heavy profits and revenues which can be utilized for betterment of the world.
Over the past few years Microsoft has been working hard to move out of its traditional areas of business and introducing innovative technologies like the Xbox Kinect or new UX such as the Modern UI which can also be considered inspirational among technology enthusiasts.
The survey consisted of companies from all industries. Other tech companies that made it to the top 25 include Google which was ranked 7th followed by Amazon at the 8th position and Apple at 12th.
Performance Inspired, Inc. believes consumers who are inspired by these businesses tend to spend more with these companies in addition to evangelizing about their inspiring experience to others.