Microsoft rated as America's "most inspiring" company

Microsoft may not be the most valuable brand, but it has now become the most inspiring company according to latest research by Performance Inspired, Inc.

A survey of 4738 consumers was carried out by Performance Inspired, Inc., a consulting and training firm, to find out the inspirational companies of the year. Microsoft came in at number one after losing the top spot to Apple for the last two years. People who found Microsoft inspirational have cited Microsoft founder's charitable efforts as one of the reasons they found the company inspiring. Other reasons included Microsoft's heavy profits and revenues which can be utilized for betterment of the world.

Over the past few years Microsoft has been working hard to move out of its traditional areas of business and introducing innovative technologies like the Xbox Kinect or new UX such as the Modern UI which can also be considered inspirational among technology enthusiasts.

The survey consisted of companies from all industries. Other tech companies that made it to the top 25 include Google which was ranked 7th followed by Amazon at the 8th position and Apple at 12th.

Performance Inspired, Inc. believes consumers who are inspired by these businesses tend to spend more with these companies in addition to evangelizing about their inspiring experience to others.

Source: Forbes

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"destroying" only in ceratain markets. In others it's not fairing that better than Windows Phone. In Europe WP will surpass iPhone next year.

C#Rocks said,
"destroying" only in ceratain markets. In others it's not fairing that better than Windows Phone. In Europe WP will surpass iPhone next year.

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

yowanvista said,

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

Fart apps aren't considered "premium quality apps", sorry.
- "We have over 250,000 apps in the App Store." - Steve Jobs, c. 2010

yowanvista said,

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

not sure where you are getting your info from, but its way off the mark. WP is a slow grower yes, but its continually growing. And when you say "MS's latest attempt in the smartphone market" i can only assume you are ignorant to the fact that MS created the smartphone market? They were the first major player before apple consumerised the concept with iPhone, yes MS was late to respond but WP as sais before is a growing product with huge momentum over here in Europe.

I LOVE THIS COMPANEEE!

To be honest, the trend of flattening UI elements was started with Metro and spread like swine flu to Google, Facecrack and even Apple. Not sure how much, but that counts.

People who found Microsoft inspirational have cited Microsoft founder's charitable efforts as one of the reasons they found the company inspiring. Other reasons included Microsoft's heavy profits and revenues which can be utilized for betterment of the world.

Interesting set of reasons (Bill Gates and heavy profits and revenue)

Exactly how are Microsoft "inspiring"? What have they done in the past year or two that can justify this title? Microsoft *were* inspiring but that was long ago. Today I don't see that so much sorry.

InTheSwiss said,
Exactly how are Microsoft "inspiring"?

Read the article, it tells you. Hint, it has nothing to do directly with their lineup of software or gaming consoles.

Max Norris said,

Read the article, it tells you. Hint, it has nothing to do directly with their lineup of software or gaming consoles.

But thanks to the company's philanthropic initiatives, passionate employees and stellar leadership, it reclaimed the title of America's Most Inspiring Company this year.

Ok fair enough that makes sense, I wrongly assumed they were referring to them as a technology company rather than the non-technology things they do.

InTheSwiss said,
Exactly how are Microsoft "inspiring"? What have they done in the past year or two that can justify this title? Microsoft *were* inspiring but that was long ago. Today I don't see that so much sorry.

How about freeing us from hardware lock-in that Apple is still trying to impose on the world. A wide variety of hardware means more people can have access. In Apple's world, only the relatively well off can.

If I was to be put on the spot to think of an inspiring company, it would not be Microsoft frankly. Nor Apple before anyone accuse me of fanboyism - I don't think anything the big tech giants do is inspiring.

I'd nominate someone like Tesla to be honest.. come out of nowhere, producing electric cars that some of the biggest auto makers in the world are only now just starting to come close to, pushing for electric infrastructure, and lead by a clearly passionate and risk taking CEO in Elon Musk. Must be awesome to work for them at such an exciting time, with the EV industry in it's infancy

Tesla is the biggest scam company ever with fudging technical data and cooking the books. It's all designed to game the government regulations and take money from viable companies and the taxpayers. People are also going to lose their shirts on the current stock bubble.

Spicoli said,
Tesla is the biggest scam company ever with fudging technical data and cooking the books. It's all designed to game the government regulations and take money from viable companies and the taxpayers. People are also going to lose their shirts on the current stock bubble.

Oh boy..

Chicane-UK said,

Oh boy..

You'll see when it comes crashing down. It's a classic confidence scam. Yea, we're "green", so we're on your side. Please hand us money and believe everything we say. Please ignore the ridiculous market cap.

I feel sorry for some of you guys.
Living in constant fear, thinking everything is a conspiracy or paid for by the competition.

Isn't it just possible that, Americans still believing in 'The American Dream', still look up to a company that quarter after quarter has record profits. And on top of that their founder now does loads of good with his money.

Seems pretty inspiring to me

To the naysayers, put it this way: CEOs of most companies out there right now wished the problems they had were the sort of problems MS needs to solve.

don't you guys get tired of the same old stuff in the comment section. There aren't many original insults. Your a XXX, no you are an XXX. oh, my.

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