Microsoft rated as America's "most inspiring" company

Microsoft may not be the most valuable brand, but it has now become the most inspiring company according to latest research by Performance Inspired, Inc.

A survey of 4738 consumers was carried out by Performance Inspired, Inc., a consulting and training firm, to find out the inspirational companies of the year. Microsoft came in at number one after losing the top spot to Apple for the last two years. People who found Microsoft inspirational have cited Microsoft founder's charitable efforts as one of the reasons they found the company inspiring. Other reasons included Microsoft's heavy profits and revenues which can be utilized for betterment of the world.

Over the past few years Microsoft has been working hard to move out of its traditional areas of business and introducing innovative technologies like the Xbox Kinect or new UX such as the Modern UI which can also be considered inspirational among technology enthusiasts.

The survey consisted of companies from all industries. Other tech companies that made it to the top 25 include Google which was ranked 7th followed by Amazon at the 8th position and Apple at 12th.

Performance Inspired, Inc. believes consumers who are inspired by these businesses tend to spend more with these companies in addition to evangelizing about their inspiring experience to others.

Source: Forbes

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62 Comments

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don't you guys get tired of the same old stuff in the comment section. There aren't many original insults. Your a XXX, no you are an XXX. oh, my.

To the naysayers, put it this way: CEOs of most companies out there right now wished the problems they had were the sort of problems MS needs to solve.

I feel sorry for some of you guys.
Living in constant fear, thinking everything is a conspiracy or paid for by the competition.

Isn't it just possible that, Americans still believing in 'The American Dream', still look up to a company that quarter after quarter has record profits. And on top of that their founder now does loads of good with his money.

Seems pretty inspiring to me

If I was to be put on the spot to think of an inspiring company, it would not be Microsoft frankly. Nor Apple before anyone accuse me of fanboyism - I don't think anything the big tech giants do is inspiring.

I'd nominate someone like Tesla to be honest.. come out of nowhere, producing electric cars that some of the biggest auto makers in the world are only now just starting to come close to, pushing for electric infrastructure, and lead by a clearly passionate and risk taking CEO in Elon Musk. Must be awesome to work for them at such an exciting time, with the EV industry in it's infancy

Tesla is the biggest scam company ever with fudging technical data and cooking the books. It's all designed to game the government regulations and take money from viable companies and the taxpayers. People are also going to lose their shirts on the current stock bubble.

Spicoli said,
Tesla is the biggest scam company ever with fudging technical data and cooking the books. It's all designed to game the government regulations and take money from viable companies and the taxpayers. People are also going to lose their shirts on the current stock bubble.

Oh boy..

Chicane-UK said,

Oh boy..

You'll see when it comes crashing down. It's a classic confidence scam. Yea, we're "green", so we're on your side. Please hand us money and believe everything we say. Please ignore the ridiculous market cap.

Exactly how are Microsoft "inspiring"? What have they done in the past year or two that can justify this title? Microsoft *were* inspiring but that was long ago. Today I don't see that so much sorry.

InTheSwiss said,
Exactly how are Microsoft "inspiring"?

Read the article, it tells you. Hint, it has nothing to do directly with their lineup of software or gaming consoles.

Max Norris said,

Read the article, it tells you. Hint, it has nothing to do directly with their lineup of software or gaming consoles.

But thanks to the company's philanthropic initiatives, passionate employees and stellar leadership, it reclaimed the title of America's Most Inspiring Company this year.

Ok fair enough that makes sense, I wrongly assumed they were referring to them as a technology company rather than the non-technology things they do.

InTheSwiss said,
Exactly how are Microsoft "inspiring"? What have they done in the past year or two that can justify this title? Microsoft *were* inspiring but that was long ago. Today I don't see that so much sorry.

How about freeing us from hardware lock-in that Apple is still trying to impose on the world. A wide variety of hardware means more people can have access. In Apple's world, only the relatively well off can.

People who found Microsoft inspirational have cited Microsoft founder's charitable efforts as one of the reasons they found the company inspiring. Other reasons included Microsoft's heavy profits and revenues which can be utilized for betterment of the world.

Interesting set of reasons (Bill Gates and heavy profits and revenue)

I LOVE THIS COMPANEEE!

To be honest, the trend of flattening UI elements was started with Metro and spread like swine flu to Google, Facecrack and even Apple. Not sure how much, but that counts.

"destroying" only in ceratain markets. In others it's not fairing that better than Windows Phone. In Europe WP will surpass iPhone next year.

C#Rocks said,
"destroying" only in ceratain markets. In others it's not fairing that better than Windows Phone. In Europe WP will surpass iPhone next year.

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

yowanvista said,

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

Fart apps aren't considered "premium quality apps", sorry.
- "We have over 250,000 apps in the App Store." - Steve Jobs, c. 2010

yowanvista said,

iOS blows WP in almost all countries. Let's be realistic, WP is just Microsoft's latest failed attempt to enter the smartphone world. Their WP Store is an utter joke full of crap useless apps compared to Apple's premium quality apps and exclusive titles. WP never took off and it never will, it was doomed from the very start. Same goes for the flop Windows 8.

not sure where you are getting your info from, but its way off the mark. WP is a slow grower yes, but its continually growing. And when you say "MS's latest attempt in the smartphone market" i can only assume you are ignorant to the fact that MS created the smartphone market? They were the first major player before apple consumerised the concept with iPhone, yes MS was late to respond but WP as sais before is a growing product with huge momentum over here in Europe.

^ Oh gosh, grow up, guys. This should be no surprise to people. Microsoft sets out to create amazing things, and the past few years have proven Microsoft isn't a dead duck waiting to sink into oblivion.

Dot Matrix said,
^ Oh gosh, grow up, guys. This should be no surprise to people. Microsoft sets out to create amazing things, and the past few years have proven Microsoft isn't a dead duck waiting to sink into oblivion
.

Actually Dot quite the opposite is true.

Dot Matrix said,
^ Oh gosh, grow up, guys. This should be no surprise to people. Microsoft sets out to create amazing things, and the past few years have proven Microsoft isn't a dead duck waiting to sink into oblivion.

Windows 8 fiasco, WP8's failure to upset the competition, Backtracking on XBox One's DRM and it's country wise restrictions on games, failure of Kin based phones.

This research by Performance Inspired, Inc. is one big paid bull$hit.

To be honest, Microsoft is a dead duck sitting in dangerous waters. That is the reason why Steve Ballmer was shown the door.

I understand you are a die hard Microsoft fanboy. But come on. Look at all the negative press they have been receiving. Not to mention all the current marketing and advertising blunders.

sanke1 said,
Windows 8 fiasco, WP8's failure to upset the competition, Backtracking on XBox One's DRM and it's country wise restrictions on games, failure of Kin based phones.

Might want to actually read the article where they listed why they picked who they did, which didn't have anything to do with bashing on the products.

sanke1 said,

Windows 8 fiasco, WP8's failure to upset the competition, Backtracking on XBox One's DRM and it's country wise restrictions on games, failure of Kin based phones.

This research by Performance Inspired, Inc. is one big paid bull$hit.

To be honest, Microsoft is a dead duck sitting in dangerous waters. That is the reason why Steve Ballmer was shown the door.

I understand you are a die hard Microsoft fanboy. But come on. Look at all the negative press they have been receiving. Not to mention all the current marketing and advertising blunders.

What Windows 8 fiasco? Windows Phone 8 is gaining share, and the XBox DRM was far from a fatal blunder. Also not sure what the Kin has to do with anything here. Every company has failed devices. It doesn't change the fact that Microsoft creates some fairly inspiring products. They don't set out to create trends or flood the market with cheap junk.

Dot Matrix said,

What Windows 8 fiasco? Windows Phone 8 is gaining share, and the XBox DRM was far from a fatal blunder. Also not sure what the Kin has to do with anything here. Every company has failed devices. It doesn't change the fact that Microsoft creates some fairly inspiring products. They don't set out to create trends or flood the market with cheap junk.


don't feed the trolls, WP is at double digit figures here in the UK where i like to feel we have a little more independent thought, less herd think and more think for yourself. People can see its a great OS, the reason its not penetrating the US is the opposite of the reason above. Windows 8 is no fiasco, herd think kicks in again though and it gets repeated and risks becoming a self fulfilling prophesy.

duddit2 said,

don't feed the trolls, WP is at double digit figures here in the UK.

You mean they finally managed to sell 10 devices over there? incredible!

Dot Matrix said,
They don't set out to create trends or flood the market with cheap junk.

So the Surface RT selling now for $350 on amazon.com is not a cheap junk which lags most of the time?
The $900 million write off and the fact that it continuously received price cuts because it was not selling well clearly means that it was a very definition of junk.

How can a corporation be inspirational after this? The thought itself baffles me.

If there's one thing to grab from Microsoft, it's to "never give up". Clearly, they've made some awful choices over the recent years, but that doesn't stop them from trying. That's all I can really ask of a company too, is to try. Otherwise, we're going nowhere.

sanke1 said,
......

Products are hardly inspirational.
You want to see inspiration. Look to MSR and all the Academic work that's goin on and you might even become inspired.

Glass overlays on displays to allow broadcast of two discreet shows at once to different viewing angles.
Kinect 2.0
Real-Time voice recognition and translation.... That's bordering on the Star Trek universal communicator.

Hell any company that can afford $9Billion in R&D is damned inspirational to me.

Order_66 said,

Lumia 520 <snicker>

And? The 520 is cheap, but its definitely not junk. Windows Phone runs really well on low end hardware.

deadonthefloor said,

Hell any company that can afford $9Billion in R&D is damned inspirational to me.

I was with you up until this point. Throwing money around isn't really inspirational; it's more about the goal, the direction, the teams you put together, and how you plan on getting there (at least, imo).

Anyone can throw money at something, but there's a distinct difference between throwing money into an endless abyss versus actually putting it to work.

Inspiring? are they inspiring other companies to treat their customers with hatred and contempt?


That's about the only way I can see Microsoft being inspiring.

Order_66 said,
Inspiring? are they inspiring other companies to treat their customers with hatred and contempt?


That's about the only way I can see Microsoft being inspiring.

I would honestly like to award you with a troll award, you deserve it.

coderchi said,

I would honestly like to award you with a troll award, you deserve it.

Naturally because I have the guts to point out the obvious I am automatically labelled a "troll" by the fanboys.

Order_66 said,

Naturally because I have the guts to point out the obvious I am automatically labelled a "troll" by the fanboys.

They don't treat me with hatred and content. Apparently it's just you. Or you're just making things up.

C#Rocks said,
the only obvious thing here is that Microsoft was rated the America's most inspiring company.

By "performance inspired" a company with zero credibility.

Spicoli said,

They don't treat me with hatred and content. Apparently it's just you. Or you're just making things up.

Some people said Jim Jones didn't treat them badly either.

C#Rocks said,
why so much hate ? Are you on someone's payroll ? I mean... get a life.

I am on the payroll of a company that sells Microsoft products as well as products from their direct competitors.

Consumer confidence in Microsoft is lower today than it has ever been, to rabidly defend a deliberate lie about Microsoft being some sort of inspiration only shows you are the one full of hate and in desperate need of getting outdoors and finding a life to call your own.

Order_66 said,

I am on the payroll of a company that sells Microsoft products as well as products from their direct competitors.

Consumer confidence in Microsoft is lower today than it has ever been, to rabidly defend a deliberate lie about Microsoft being some sort of inspiration only shows you are the one full of hate and in desperate need of getting outdoors and finding a life to call your own.

Really? Because there's at least a dozen other sources that say otherwise. Working retail is hardly an indication of anything. If you give your customers that very same attitude, then it's no wonder that their confidence is "low".

Dot Matrix said,

Really? Because there's at least a dozen other sources that say otherwise

Your heavily biased, fanboy sources have never proved your point in the past, why should anyone believe them today?

Order_66 said,

Your heavily biased, fanboy sources have never proved your point in the past, why should anyone believe them today?

"heavily biased, fanboy sources" - You mean everyday social media where I see plenty of people leaving positive comments? Surely they must be fanboys too.

/s

Dot Matrix said,

"heavily biased, fanboy sources" - You mean everyday social media where I see plenty of people leaving positive comments? Surely they must be fanboys too.

/s

Links or it didn't happen. I read a LOT of other sites, with the exception of Neowin, positive comments on *anything* Microsoft, are WAY in the minority. So please, cough up some of these links....

runningnak3d said,

Links or it didn't happen. I read a LOT of other sites, with the exception of Neowin, positive comments on *anything* Microsoft, are WAY in the minority. So please, cough up some of these links....

What did I just say? Twitter, and Facebook too. Go look for yourself. Once you get past all the moronic troll comments exactly like the ones above, you'll see that there are actually common consumers out there that are providing positive feedback.

https://www.facebook.com/windows

I actually love the chances they have been taking and how quickly they have been making changes. I will admit I hadn't paid attention to MSFT as a fun have to have technology company for a while and Windows 8 really drew me back in by it's look and feel. Sure it needs some tweaks here and there, but with a company reinventing itself and making the moves they have been recently... I for one couldn't be more excited or inspired by what they are doing. Great win for all the individuals that make Microsoft a great company!