Updated business mapping application expands data-analysis tools
Microsoft wants to put your business on the map: The company has released MapPoint 2004, an update to its extensive mapping and data-analysis application for small and medium-size businesses.
The $299 application combines the functions of consumer mapping products, such as Microsoft's own Streets & Trips, and free online mapping services, such as MapQuest. It also adds the capability to perform thematic mapping and analysis of demographic and consumer data.
For example, you can plot your salesperson's route not just from point A to point B, but from point A to point Z and every stop in between. Beyond that, MapPoint can help a business understand who its customers are and gain insight into the market by graphically displaying customers on a map, says Andrew Mackles, Microsoft's MapPoint group product manager.
News source: PCworld.com
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