Microsoft rebrands PlaysForSure

Microsoft has silently re-branded the PlaysForSure campaign to Certified for Windows Vista.

The PlaysForSure branding was originally chosen to make it easy to find digital media stores and devices that work together. In an effort to confuse the world, Microsoft has changed this to be part of the Windows Certification program so if you purchase music online you know it's certified for Vista - yay!

Nice and confusing for the ordinary consumer.

View: Microsoft's Announcement

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17 Comments

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Maybe I'm just a bit different, but "certified for Vista" makes more sense to me than "PlaysForSure". PlaysForSure implies that it will play no matter what, which is obviously not the case. At least "certified for Vista" is a bit clearer in that you know it'll play on Vista.

This is the dumbest thing Microsoft has done in a while, DumbForSure.


Luckily they haven't made a big deal about the new name so there's still some time to change it back. I hope.

Cause seriously, I work in retail and I know for a fact that if this is what is on the package of an mp3 player a lot of people are going to start asking if it works on XP at all. There are already people with Vista that think just because some of the older packages don't mention it means it won't work.

It's interesting that the author assumes (we all know what happens when you assume) that Microsoft's mission is to confuse the world.

Was that in the announcement? Did Microsoft decide they wanted to confuse the world and decide this was the best way to do it? Or, are there other, much more logical reasons behind this change?

C_Guy said,
It's interesting that the author assumes (we all know what happens when you assume) that Microsoft's mission is to confuse the world.

Was that in the announcement? Did Microsoft decide they wanted to confuse the world and decide this was the best way to do it? Or, are there other, much more logical reasons behind this change?

Yes. More logical, like saying the music is certified to play on Vista.

Excellent clarification. Bravo, Microsoft!

This sucks. I can't stand Zune or iPod. PlaysForSure was the best system because it allowed users to choose which brand of music player and online store they wanted to use.

You know, Microsoft needs to fire every one of their marketing people. It seems like that's where all of their stupidest decisions always come from.

lol
PlaysForSure at least made a little sense...but Certified for Vista?!

"I hope this MP3 will work on my Vista machine, it doesnt list that it is certified!!"

markjensen said,
Mmmm.... Put enough mis-directing sugary sweetness on top, and get consumers to start to want Digital Restrictions.

I bet Microsoft could care less about DRM other than the fact that media companies demand it. Get mad at them.

GreyWolfSC said,

I bet Microsoft could care less about DRM other than the fact that media companies demand it. Get mad at them.
1. I am not mad.
2. This isn't an issue of is there DRM or is there no DRM. This is covering up the purpose with a sugary name that people will think they need, "Certified for Windows Vista".

GreyWolfSC said,
I bet Microsoft could care less about DRM other than the fact that media companies demand it. Get mad at them.

Microsoft is big enough to tell the media companies to go take a hike - yet they're not. So I doubt they're very much AGAINST it. (Look at WMA/WMV for example..)

PlaysForSure made a lot more sense than "Certified for Vista" in my opinion. I mean, can't a PlaysForSure device work on Windows XP too? The newsposter is right, this is just going to confuse people.

Agreed. I think it's just a ploy to make people think "Ah! This will work on my Vista!". And the other side of the coin, "Not Certified for Windows XP"?