Microsoft releases Windows 8/RT compatible logo guidelines

In June, Internet sources leaked the first images of the compatibility logos that hardware and software makers could user for Windows 8 and Windows RT-based products. At the time, Microsoft would not confirm that these logo were genuine. Now the company has officially revealed those logos, along with the guidelines that companies must follow in order to have these images on their products.

In a post on the company's Dev Center site, Microsoft has already given the go-ahead for companies to place these logos on the physical packages of products. However, they cannot use the logos online, for point-of-sale marketing or in print advertisements until September 1.

In terms of displaying the logo, Microsoft says:

You may change its size, as long as the minimum width is 12.7 mm. The logo may not be altered in any other manner, including proportions, colors, visual elements, and any other way. The logo may not be animated, morphed, or otherwise distorted in perspective or dimensional appearance.

There are a number of other requirements listed on the page, including word that companies cannot abbreviate Windows 8 as Win, Win8, or W8. As far as Windows 8-based apps, Microsoft says, "Do not call apps that work with Windows 8 'Windows 8 apps.' Instead, call them 'apps for Windows 8' or 'apps that work with Windows 8.'

Companies can use the term "Windows 8 Compatible" when describing their products but not "Windows 8 Certified."

Via: Surface Evangelist
Source: Microsoft Dev Center | Image via Microsoft

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17 Comments

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Nashy said,
RT means nothing to non nerds like us. Stupid naming.

So what do XP & NT & Vista & 7 & 8 mean?

It's a name meant to help you know that this isn't a Windows 8 devices that will run all of your older apps. It helps sales people & customers differentiate between devices & what apps will work with what machine.

Shane Nokes said,

So what do XP & NT & Vista & 7 & 8 mean?

It's a name meant to help you know that this isn't a Windows 8 devices that will run all of your older apps. It helps sales people & customers differentiate between devices & what apps will work with what machine.


XP = Experience
NT = New Technology

This unfortunately means that the awful "Windows RT" name will officially be used.
Microsoft just doesn't get it yet with consumer oriented software product names.

Totally awful.

TheCyberKnight said,
This unfortunately means that the awful "Windows RT" name will officially be used.
Microsoft just doesn't get it yet with consumer oriented software product names.

Totally awful.


How is the Windows RT name any worse than say Windows XP or Windows NT?

thealexweb said,
How can any device be compatible with Windows 8 and Windows RT -.^

This is for software. Your "app" can be compatible with Windows 8 and Windows RT. Technically they would be two different apps, but if you were advertising Angry Birds for Windows 8 Store you would also need to say it is in the Windows RT Store (if indeed your game ran on both 8 and RT).

The above Windows 8 & Windows RT logo will allow the consumer to see that the "app" is available in both App Stores.

thealexweb said,
How can any device be compatible with Windows 8 and Windows RT -.^

x64 and x86 based devices are inherently compatible with both Windows 8 and Windows RT.

ARM based devices will only be able to run Windows RT material.