Microsoft releasing Xbox One in 26 new markets this September

Microsoft originally planned to launch its Xbox One console in 21 markets last November, though it only ended up releasing the device in 13 markets as a result of localization issues. Now the company plans to make up for the missed target by releasing the console in 26 new markets.

According to a post on the company's Xbox Wire blog, the following markets will see the launch of Xbox One this September, though an exact date was not specified:

  • Argentina
  • Belgium
  • Chile
  • Colombia
  • Czech Republic
  • Denmark
  • Finland
  • Greece
  • Hungary
  • India
  • Israel
  • Japan
  • Korea
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovakia
  • South Africa
  • Sweden
  • Switzerland
  • Turkey
  • UAE

​The biggest gaming market in the list is certainly Japan, a territory where U.S. console manufacturers such as Microsoft have long struggled to gain a foothold against Japanese console makers Nintendo and Sony. Atari, the first major U.S. console manufacturer, faced widespread problems launching its devices in Japan, and Microsoft's Xbox line has gained little traction in the country despite efforts to make games more in line with Japanese culture, such as "Blue Dragon" for the Xbox 360.

While Japan seems like a hard sell for Microsoft's console, the company is seeing strong results from the launch of Respawn Entertainment's first-person shooter "Titanfall" last week. According to Microsoft, last week "saw the highest number of hours logged on Xbox Live since the launch of Xbox One."

Microsoft's blog post promises "much more to share at a local level towards the end of April," possibly referring to local TV service support in each market. 

Source: Xbox Wire | Image via Microsoft

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23 Comments

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Is this language supprt of the box itself?

edit: just checked and the One isn't for sale yet here. sorry..

Edited by Dutchie64, Mar 18 2014, 4:21pm :

So we(U.S.) were the guinea pigs. By September, Microsoft should have the initial quirks ironed out and have a solid release. Also, with some of the countries on that list, Microsoft should release an "affordable" packaged Xbox One. How about one without the Kinect? Then have these Kinect free bundles trickle up/down to the U.S. ;-)

JHBrown said,
So we(U.S.) were the guinea pigs. By September, Microsoft should have the initial quirks ironed out and have a solid release.
Let me guess, an MS rep came over to your house and held a gun to your head and forced you to buy an XB1? If you didn't want to beta test either console why didn't you hold off on your purchase? Anyone with common sense would have known well that the initial experience was going to be sub-optimal.

Romero said,
Let me guess, an MS rep came over to your house and held a gun to your head and forced you to buy an XB1? If you didn't want to beta test either console why didn't you hold off on your purchase? Anyone with common sense would have known well that the initial experience was going to be sub-optimal.
No

It's doubtful that these 26 markets will make a difference for the Xbox One,....NOW. I think eventually it will, perhaps a 3-4 years down the road. If Sony already has launched the PS4 in these markets, i think it's doubtful that consumers in these markets who already bought one console will spend the same amount plus (US) $100 to buy another so soon. I think the next wave of console purchasing will be when the PS4 and Xbox One evolve into their 2nd reiterations with cheaper and smaller machines.

Remember the PS4 has the advantage mainly because the console is cheaper, the online play, and the access to the entertainments apps are FREE. The total opposite is what can be said with the Xbox One experience.

I don't understand when Anthony Tosie writes: "the company is seeing strong results from the launch of Respawn Entertainment's first-person shooter "Titanfall" last week. According to Microsoft, last week "saw the highest number of hours logged on Xbox Live since the launch of Xbox One."

Is that important? How about sales figures?

Too late MS, if you'd have released the Xbox here, you may have got a stranglehold on the market. Especially as the 360 was the dominant player here in the last generation. The PS4 is always totally sold out here in Singapore and there's still a long waiting list for it.

You just keep finding new ways to lose your loyal 360 fans. What a mess.

In october neowin members won't have the excuse that ps4 is sold in more countries as to why the xbox one is being easily outsold worldwide.

ps4 has been out of stock nearly all of the time since november in the uk, xbox one has been in stock for the majority of that time and ps4 is still selling many more consoles.

torrentthief said,
In october neowin members won't have the excuse that ps4 is sold in more countries as to why the xbox one is being easily outsold worldwide.

ps4 has been out of stock nearly all of the time since november in the uk, xbox one has been in stock for the majority of that time and ps4 is still selling many more consoles.

That doesn't make much sense, the PS4 already has it's lead worldwide, a large chunk of the difference is thank in part to that reach in more markets, you can't deny that. But even if/when the XB1 is in the same number of markets it's not like this initial lead is going to go away, not that it matters. It's not like only the top console makes money and the rest are SoL.

torrentthief said,
In october neowin members won't have the excuse that ps4 is sold in more countries as to why the xbox one is being easily outsold worldwide.
I might be wrong, but don't these 26 plus the existing 13 add up to only 39 territories for the XB1, whereas the PS4 is already available in 53?

George P said,

That doesn't make much sense, the PS4 already has it's lead worldwide, a large chunk of the difference is thank in part to that reach in more markets, you can't deny that. But even if/when the XB1 is in the same number of markets it's not like this initial lead is going to go away, not that it matters. It's not like only the top console makes money and the rest are SoL.

japan is one of sony's biggest markets yet it was still destroying xbox without it. America is xbox's biggest market and they were losing comfortably there. Xbox isn't going to sell too well outside of america this generation so selling in more countries won't help sales that much.

torrentthief said,

japan is one of sony's biggest markets yet it was still destroying xbox without it. America is xbox's biggest market and they were losing comfortably there. Xbox isn't going to sell too well outside of america this generation so selling in more countries won't help sales that much.

You're just full of assumptions with nothing to go on besides the poor track record in Japan? No ones debating about it catching up or passing it but jumping in and saying it's not going to sell well at all is fallacy. Like I said this isn't a race to first and everyone else loses. It doesn't matter, outside of crazy fans, if one has a lead over the other at the end of it, the thing is that if you think that lead is only going to keep growing like the XB1 is just going to stop being sold tomorrow is baseless.

We already saw what impact a hot new game can have on sales outside of the US for them, and games is all it takes. If after 7 years the PS4 sold 2-3million more big deal.

Would be something of a statement if they would cancel support for Russian in favor of Ukrainian, heck if they wait any longer they wouldn't need to implement support for some of those countries anymore ;-)

September???? That's almost a year after the original release
MS is and always has been horrible at releasing their stuff in foreign markets
Almost seems like they only really care about the USA

sony doesn't have world wide releases either. Although it is certainly better at it. Let's not forget, sony neglected japan, it's own market on launch day. so...... yeah. go USA. you know why? 300 million people live in the US and have a lot of $ to spend unlike the 1 billion people in india which mostly live in poverty.

But what about all the countries in Europe on that list? Do we also all live in poverty in the EU?
Don't release is in Danish, Dutch, Norwegian,.... just release it all in English and work on the language packs later

Stoffel said,
But what about all the countries in Europe on that list? Do we also all live in poverty in the EU?
Don't release is in Danish, Dutch, Norwegian,.... just release it all in English and work on the language packs later

This. They could bring out language updates instead. I hope they do at least since I got mine imported from outside the Netherlands.

Stoffel said,
But what about all the countries in Europe on that list? Do we also all live in poverty in the EU?
Don't release is in Danish, Dutch, Norwegian,.... just release it all in English and work on the language packs later

Maybe it's not just a matter of the localizations and support for local services but also a matter of the price? At $500 how many countries on that list have a market big enough to support that price in a large number? Like India for example, that's a lot of money for that market in my opinion.

I think this longer delay could be hinting at a price cut around that time to better support selling in many of those markets but also to have more games ready to.

that's why I specifically pointed to the 'richer' countries on that list like Belgium, Norway, Denmark, all the western and northern European countries have money.

They could have released the same version for those countries as the UK version and adjust them later

Stoffel said,
that's why I specifically pointed to the 'richer' countries on that list like Belgium, Norway, Denmark, all the western and northern European countries have money.

They could have released the same version for those countries as the UK version and adjust them later

I agree, that was the original plan before those were cut at the last minute for some reason. Can't do much about it, at least when it does come in September there will be more worth playing compared to now, Titanfall aside I don't see a need to rush out and get either new console, the multiplatform games I want to play I'm fine with on my PC.

neonspark said,
Let's not forget, sony neglected japan, it's own market on launch day.

I wouldn't exactly say neglected. Japan had the PS3 ahead of everyone else way in advance last time around.

Personally, I thought their move was quite smart. They knew they were going to sell out in Japan, everyone did. That's just a given. By focusing in North America and Europe first though, they were hopefully able to drive much more growth between being the cheaper console and being available in more areas.

The fact that they had a hard date set for Japan made things easier too. No keeping it under their breath, no delays, and seeing as they don't have Microsoft there to compete anyway, they once again were able to do a fantastic job with their release there, as everyone expected them to.

I think what many of us didn't expect was for the PS4 to outsell the Xbox One the last two months in the United States. Maybe March will change some of that with Titanfall, but we're barely halfway through the month so far so I guess we'll just have to see.

George P said,
At $500 how many countries on that list have a market big enough to support that price in a large number?
Don't forget local taxes and levies piled on top of that number too.