Microsoft renames 'Windows Phone 7 Series', drops the 'Series'

Microsoft has announced that it will be renaming its Windows Phone 7 Series to a much more manageable, Windows Phone 7.  The announcement was made over the company's official Twitter page and is a marked improvement over the old naming convention.
 
While no official reason is given, it's likely to say that the old name was far too long for an OS.  The 'Series' at the end was ambiguous and didn't clearly state if it was an umbrella name for several platforms or if it only stood for one version of the OS. 
 
The platform is expected to launch by the 2010 holiday season which will give Microsoft more time to evaluate consumer feedback.  Dropping 'Series' from the name is a welcomed changed that will help define the platform going forward. 

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Why does Microsoft always have to use the Windows brand in every single one of their products (except the Zune)?

Think about it. What sounds better:

iPhone OS or MacOS X Mobile 3?

Brand it something unique!!!

Since it has more to do with a panoramic GUI than anything remotely resembling a window, I personally favor simply calling it Microsoft/MS Phone. Injecting 'Windows' into every OS they build is strange to me. Phone OSes are more in line with the DOS graphical desktops of old.

Really, what is 'windows' about metro?

Joshie said,
Since it has more to do with a panoramic GUI than anything remotely resembling a window, I personally favor simply calling it Microsoft/MS Phone. Injecting 'Windows' into every OS they build is strange to me. Phone OSes are more in line with the DOS graphical desktops of old.

Really, what is 'windows' about metro?


It relies on a brand so people will buy it....

You arent into marketing arnt you?

alfaaqua said,

It relies on a brand so people will buy it....

You arent into marketing arnt you?

You haven't talked to many noobs, have you? -_- Plenty of people, when asked what their OS is, will just say "Microsoft". When asked what their web browser is? "Microsoft". I've noticed it since the 90s. Sure, not all people, but a surprise amount. Everyone knows that Windows is Microsoft, and everyone knows who Microsoft is. This isn't like having to say Java because not everyone's heard of Sun.

Oh, and if you're going to talk about marketing, there's an Apple iPhone I'd like to show you that doesn't have the word Mac anywhere near it, despite a multimillion dollar "I'm a Mac" ad campaign.

Abort, Retry, Ignore?

Joshie said,
Plenty of people, when asked what their OS is, will just say "Microsoft". When asked what their web browser is? "Microsoft". I've noticed it since the 90s. Sure, not all people, but a surprise amount. Everyone knows that Windows is Microsoft, and everyone knows who Microsoft is. This isn't like having to say Java because not everyone's heard of Sun.
Browser, yes. OS, doubt it - "Windows" is displayed far more prominently than "Microsoft".

Edited by Kirkburn, Apr 3 2010, 9:06pm :

I would prefer "Windows Mobile 7" I think personally. IMHO it rolls off the tongue better. "Windows Phone" might be a bit of a weird name choice too if MS or its partners ever pull an Apple and decide to use the OS on a tablet or something that doesn't really have a phones form factor...not that that in itself is a big deal.

Hell, maybe I'd even consider dropping the number altogether and just adopt "Windows Mobile" although there are obvious implications in doing so marketing and user wise.

I too preferred "Windows Mobile" to "Windows Phone" ... it sounds better, and Microsoft could have reserved "Windows Phone" for an actual device if they chose to follow Google's lead some day. I assume that because of the lack of innovation on the Windows Mobile OS all these years (which for some reason is technically still identified as Windows CE), they had to make a break from that name altogether, and "Windows Phone" was the only other real alternative.

TRC said,
Why not just Windows Phone? If it's not based on Windows 7 and there was no Windows Phone 1-6.
Because it's the version of Windows for mobile phones that comes after 6.5. Also, it matches the current release of desktop Windows in version number - no point letting that helpful coincidence go to waste.

(Remember when AMD started using "XP" in the name of their CPUs? They were trying to use the goodwill associated with the "XP" brand)

Edited by Kirkburn, Apr 2 2010, 10:08pm :

TRC said,
Why not just Windows Phone? If it's not based on Windows 7 and there was no Windows Phone 1-6.

Because they already use the term "Windows Phone"?

bguy_1986 said,
Maybe fix the UI so text doesn't go off the screen also!
Y'know, I'm just going to *sigh* at this, and move on.

That's their designing decisions, I'm tired of hearing it. Make your own operating system. Your decisions would make another Android OS, not Windows Phone 7... I want the true Windows Phone 7 OS, not some Android clone, I want Microsoft's innovation for once.

If those guys thought it would be good, then so be it. I'd rather hear from people who want to innovate and change the world instead of picky critical people.

Electric Jolt said,
That's their designing decisions, I'm tired of hearing it. Make your own operating system. Your decisions would make another Android OS, not Windows Phone 7... I want the true Windows Phone 7 OS, not some Android clone, I want Microsoft's innovation for once.

If those guys thought it would be good, then so be it. I'd rather hear from people who want to innovate and change the world instead of picky critical people.

+1

I for one like the text going across the screen, it is quite a nice touch and it looks great.

Billus said,

+1

I for one like the text going across the screen, it is quite a nice touch and it looks great.

Same boat, I really like it. It was the first thing to jump out at me when I first saw pics of the platform and I immediately understood the purpose and was intrigued by it. People who don't get it are like people who complain Chik-Fil-A's mascot shouldn't be a cow when they don't sell beef.

The reason Microsoft have difficult time implanting copy and paste is because Silverlight 3 which Windows Phone 7 uses doesn't support clipboard operations. Only Silverlight 4 support copy and paste. Microsoft is having hard time backporting it.

thealexweb said,

Now they need to to readd the ability to install apps from outside the marketplace, and use IE9s rendering engine and they could be on their way again.

Devs and business will be able to install apps outside of the marketplace. Though the majority of consumers won't. It's a middle ground that makes sense. What's wrong with going to the marketplace hub, which btw, can also connect to carrier stores as well as the main MS one. Good apps will showup on the marketplace sooner or later. I don't think this is any type of issue.

thealexweb said,

Now they need to to readd the ability to install apps from outside the marketplace, and use IE9s rendering engine and they could be on their way again.

Devs and business will be able to install apps outside of the marketplace. Though the majority of consumers won't. It's a middle ground that makes sense. What's wrong with going to the marketplace hub, which btw, can also connect to carrier stores as well as the main MS one. Good apps will showup on the marketplace sooner or later. I don't think this is any type of issue.

They could start by redirecting microsoft.com/windowsmobile to microsoft.com/windowsphone ... instead of the other way around.

I agree that Windows 7 Phone sounds better than Windows Phone 7, but when they eventually get out of a synchronized numbering scheme with the Windows ecosystem, a la Windows Phone 8 or Windows Phone 9, prior to Windows 8 or Windows 9, then it will make a lot more sense to have the "Phone" come before the version.

With that said, I generally say, "Windows 7 Phone." Unfortunately, it just does not make enough sense, in the long term, for a product name to have the version number of it thrown into the mix.

Windows Phone 7.1
Windows 7.1 Phone
Windows Phone 8.5
Windows 8.5 Phone

I think I see why they went the route that they did.

pickypg said,
I agree that Windows 7 Phone sounds better than Windows Phone 7, but when they eventually get out of a synchronized numbering scheme with the Windows ecosystem, a la Windows Phone 8 or Windows Phone 9, prior to Windows 8 or Windows 9, then it will make a lot more sense to have the "Phone" come before the version.

With that said, I generally say, "Windows 7 Phone." Unfortunately, it just does not make enough sense, in the long term, for a product name to have the version number of it thrown into the mix.

Windows Phone 7.1
Windows 7.1 Phone
Windows Phone 8.5
Windows 8.5 Phone

I think I see why they went the route that they did.

I totally agree with you (:

pickypg said,
I agree that Windows 7 Phone sounds better than Windows Phone 7...

No not at all. Not to mention that Microsoft are hardly going to use a trademark name of their current desktop OS to name a completely separate product. That would just cause mass confusion.

pickypg said,
I agree that Windows 7 Phone sounds better than Windows Phone 7, but when they eventually get out of a synchronized numbering scheme with the Windows ecosystem, a la Windows Phone 8 or Windows Phone 9, prior to Windows 8 or Windows 9, then it will make a lot more sense to have the "Phone" come before the version.

With that said, I generally say, "Windows 7 Phone." Unfortunately, it just does not make enough sense, in the long term, for a product name to have the version number of it thrown into the mix.

Windows Phone 7.1
Windows 7.1 Phone
Windows Phone 8.5
Windows 8.5 Phone

I think I see why they went the route that they did.

Honestly though, if someone asks what phone you have aren't you going to answer with the phones brand name? i.e. HD2 or LG something something?

If/when they ask what OS it's running you can say Windows Phone 7. Or if you wanna be ahead you can say HTC HD3 with Windows phone 7. The times one would say Windows phone 7 phone (which seems to be the problem people bring up) are very minor. Besides, how many people say "I have to find a ATM machine." and don't think twice about it?

Edited by George P, Apr 3 2010, 7:19am :

Gareth Wright said,
and we care why?
I care, just to spite you

It's relevant to anyone following the development of the OS. A change in the name of the OS that many people are following is obviously news. It's not like you wouldn't notice a word just went missing.

You're on a tech news site....this is tech news. Thats why people care. In regards to software being released this year WP7 also happens to be one of the larger releases in the industry too and I imagine people would like to know what it's being called.

Edited by Smigit, Apr 3 2010, 1:38am :

Makes sense, also Windows 7 Phone sounds so stupid I dunno why people are suggesting it. Even then the amount of people suggesting new names is startling, a names a name people its the product that counts!

s3n4te said,
I think Windows 7: Phone Edition would be a much better name.

Absolutely not. That would just cause the whole "But it's got nothing to do with Windows 7" debate.

-TV- said,
TBH I think Windows 7 Phone would have been better.

TBH I think Windows Phone would have been better.

Edited by Northgrove, Apr 2 2010, 9:24pm :