Microsoft reportedly making its UK Microsoft Store plans

Microsoft has been very busy opening new retail store locations in North America over the past few months, including the launch of over 30 temporary holiday stores last month. Now a report claims that the company is finally making plans to launch new retail stores overseas.

The Financial Times reports, via unnamed sources, that Microsoft is in talks with a number of retail landlords in the UK to open new stores in that region of Europe sometime in 2013. Specific towns and cities in the UK were not mentioned.

At the same time, the report says that Microsoft will also conduct a review on how its current Microsoft Store locations in the US and Canada are performing around the end of the year. Depending on how the review turns out, this may affect what kinds of stores the company opens in the UK

While the permanent Microsoft Store locations that have opened so far tend to have a larger amount of floor space, the many temporary stores it opened last month are mostly smaller affairs, with the exception of the Times Square store in New York City. It's possible that Microsoft could see the smaller scale stores as the better bet for its UK locations.

Source: Financial Times | Image via Microsoft

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Wouldn't surprise me if they lease a few empty stores, plenty of Argos and JJB stores going in administration.

derekaw said,
The plan is to copy an Apple Store. Now just to plonk it somewhere.

Like what they did in China? the people that worked at the shop genuinely thought they were working at a apple shop. Until they pointed out the Apple logo had a TM logo next to it.

Quote:
"Specific towns and cities in the UK were not mentioned."
Unquote.

So, if that's the case ... just a handful of stores in London then I guess . . .

This is welcome news. A large new Apple store recently opened up in Watford, which is a small UK town by comparison to London but is geographically strategic to shopping in Hertfordshire. It'll be a long while until Microsoft can reach this level of consumer influence but it's so needed.

Sometimes when you go into an o2 store and ask about WP8, it's like you've asked them something in Dutch, with a lisp! They're not clued up at all.

The Financial Times reports, via unnamed sources, that Microsoft is in talks with a number of retail landlords in the UK to open new stores in that region of Europe sometime in 2013.

I've got my fingers crossed that they're in talks with Drake Circus (Plymouth) then. I'd love to see a Microsoft Store here (especially as there's no Apple Store here; the closest thing we have is Stormfront), and there actually is a shop free in there at the moment.

MightyJordan said,

I've got my fingers crossed that they're in talks with Drake Circus (Plymouth) then. I'd love to see a Microsoft Store here (especially as there's no Apple Store here; the closest thing we have is Stormfront), and there actually is a shop free in there at the moment.

The catchment area is too small and the disposable income far too low in Plymouth.

I bet the doors for the shop will freeze every so often. I guess they will have their London store ready for the launch of the next xbox so that the media can film outside and inside showing the first uk consoles going on sale.

Been looking forward to MS UK stores for a while, its needed to compete with the apple marketing machine and the image the stores help forge in peoples minds.