Microsoft reportedly wants HTC to add Windows Phone to its Android smartphones

Microsoft allegedly wants HTC to add Windows Phone as an operating system choice for its current Android smartphones, possibly even removing the associated licensing costs to make such an agreement more attractive.

According to a Bloomberg report, Microsoft made the request last month in preliminary discussions, though no decision has been made. Terry Myerson, the recently named head of Microsoft's operating systems division, allegedly made the request on behalf of the company and "discussed cutting or eliminating the license fee to make the idea more attractive," Bloomberg states. The report claims Myerson will meet with HTC executives this month to continue discussing the proposal.

The report claims it's not known if the smartphones would be loaded with both operating systems or allow a user to choose, though it's more likely the agreement would simply offer the same devices with one operating system or the other.

In June, a source told Neowin that HTC was considering releasing a version of its flagship HTC One smartphone with Windows Phone instead of Android. The source claimed HTC would wait for Microsoft's GDR3 update to the operating system, which is expected to be officially revealed at Nokia's Oct. 22 press event in Abu Dhabi.

HTC remains the second most popular Windows Phone manufacturer behind Nokia according to AdDuplex data. Because of Microsoft's agreement to buy Nokia'a smartphone business, however, many industry analysts have indicated relationships with Microsoft's other smartphone partners have been strained. An HTC representative told Neowin the company was "assessing the situation" when Microsoft and Nokia's agreement was announced.

An agreement with Microsoft could buoy interest in HTC, which announced its first quarterly loss ever on Thursday, posting a net loss of about $101 million for its Q3 2013 fiscal calendar. Many Android smartphone manufacturers have found difficulty competing against Samsung, which uses large marketing campaigns to promote its Galaxy line. Nokia said the uncompetitive Android marketplace was one of the reasons it chose to exclusively partner with Microsoft for its smartphones.

HTC currently offers three Windows Phone products: the Windows Phone 8X, Windows Phone 8XT and Windows Phone 8S.

Source: Bloomberg

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The flagship HTC phone itself outsold all windows phones in a year if I'm not mistaken. If someone could lookup the numbers and it's not like that, I apologize for being wrong. But Microsoft definitely wants in on the high end game without having to put a useless 41 megapixel camera on a phone.

stevan said,
The flagship HTC phone itself outsold all windows phones in a year if I'm not mistaken. If someone could lookup the numbers and it's not like that, I apologize for being wrong. But Microsoft definitely wants in on the high end game without having to put a useless 41 megapixel camera on a phone.

Haha, there you go TROLLING again. SMH. Does someone have an ex-girlfriend that they can hook this guy up with, so he can find something to do with his life?

Relax dude, it's a forum. Think of something educated to add to your replies. Might make you look like less of an idiot.

stevan said,
Relax dude, it's a forum. Think of something educated to add to your replies. Might make you look like less of an idiot.

I think this could be interesting, and having the same hardware for both (android and wp) could bring with it some innovative marketing and techy folk appeal.

i think dual boot is too much, but having access to install android or WP on the same kit (not sure how they would do this, via some desktop software maybe, like the Nokia support software (which i used to push my uk EE 920 upto GDR2 level)could work). It would definitely be unique and cut into iOS seriously!

all depends on how MS see this turning out, if they feel people would be won over by WP in a no risk setting (go back to android if you wish) they might go for it, google would have no say as its an open OS and free.

HTC is failing as a company. Their flagship device HTC one did quite well but not enough to save the company. Their other phones have been a flop aka HTC One Mini. They are running in losses and this will only continue. If that wasn't bad, they have been losing patent infringement cases left and right which either forces them to make changes to their devices or they risk of them getting banned not to mention the penalty or fine they have to pay.

Almost every single Mobile company which has used Android has lost cases or was succumb to pay up Microsoft thanks to large number of patent infringement cases. Biggest proof has been Motorola which lost another case against MS yesterday.

My understanding is that both MS and HTC can help each other with this else I'm expecting HTC to die a very painful death with a force full merger. That said, their CEO really needs to get kicked out by the Board.

I have an HTC 8X and I love it. It was the best WP alternative to Lumia 920 back then and the hardware is pretty much identical if you exclude the low-light camera and super-sensitive touch screen on the Lumia. Problem is HTC is mostly focused on Android since WP7 came out but they don't seem to be cracking the market with a huge competitor like Samsung. Microsoft doesn't want to lock WP down to them and that is why they are urging HTC to produce more high quality windows devices.

I have the 8X also, I love it too...Although I do wish that the camera (in low light) and speaker were a bit better.

erfanullah said,
I would be nice to have an option to switch operating systems like PCs. Please let it happen!

I second that - imagine the option when HTC decides not to provide an Android up and Microsoft say, "hey, you can upgrade to Windows Phone 8 for free if you want!" - it would definitely win more marketshare and a larger customer base for developers to justify spending resources to support the platform.

Mr Nom Nom's said,

I second that - imagine the option when HTC decides not to provide an Android up and Microsoft say, "hey, you can upgrade to Windows Phone 8 for free if you want!" - it would definitely win more marketshare and a larger customer base for developers to justify spending resources to support the platform.


But it is up to OEMs to release upgrades to their devices...
What would be a really winning proposition by MS is to sell Lumia devices which are updated using Windows update bypassing carriers.... Of course, and I would add regrettably, it will never happen

vcfan said,
carriers would then refuse to sell windows phones.

Besides the fact that Windows phones, actually Nokia, are much more popular in Europe than in the US, carriers would sell whatever people demand.

Citing Mao Zedong... carriers are just thugs with clay feet.

Fritzly said,

But it is up to OEMs to release upgrades to their devices...
What would be a really winning proposition by MS is to sell Lumia devices which are updated using Windows update bypassing carriers.... Of course, and I would add regrettably, it will never happen

They would need very high public opinion and demand in order to start calling more shots with the carriers, who still feel they got burned with apple and they way they can call the shots.

If Microsoft was really smart, they would use the money they make off of the Android patent licensing and use that to actually negate the price of the WP OS, or ever better yet, pay a small fee to the manufacturers to put WP on their devices, like Google probably does.

NocturnalAlloy said,
If Microsoft was really smart, they would use the money they make off of the Android patent licensing and use that to actually negate the price of the WP OS, or ever better yet, pay a small fee to the manufacturers to put WP on their devices, like Google probably does.
Google doesn't do that, but why?

So if I'm correct, Microsoft just basically proved all their fanboys, who like to argue WP doesn't need high end hardware, wrong? Ouch...

Good thing you are not correct.

To say Windows Phone does not *need* the higher performance hardware to run smoothly, does not mean that the OS cannot benefit from the increased horsepower, nor the phone from a better or more attractive physical design.

Ironically, if MS doesn't have high-end hardware, then they're "always behind the time". Look at how the Lumia 1020 is "nothing new" except for the 41 MP camera.

Now, when MS finally enables high-end hardware, then get ridiculed for "not needing it". Simply put, you put MS in a situation where they are damned regardless.

You are being thick on purpose now.
They just want HTC to put WP8 on there flagship phones, give it more attention.
Not like right now, where WP8 is an afterthought

stevan said,
So if I'm correct, Microsoft just basically proved all their fanboys, who like to argue WP doesn't need high end hardware, wrong? Ouch...

The problem is that uneducated consumers and uneducated salespeople will tend to go with more horsepower just because it sounds better on paper and it's an easier sale. Geez, a quad code phone does much more than a dual core phone right? So yes, faster hardware might not do much for the WP OS, but it will help sales.

Heck, if MicroNokia or one of it's partners would produce a WP with 16 cores with 14 of it's cores idle 99.9% of the time, it would probably outsell anything out there by a ten fold, just because...

stevan said,
Of course it can. But I've seen people endlessly defend the lower spec hardware and Nokia phones.

In all due respects if the lower specs and better optimised operating system meals better battery life then I'm sure there are many people out there willing to trade performance for more battery life.

stevan said,
So if I'm correct, Microsoft just basically proved all their fanboys, who like to argue WP doesn't need high end hardware, wrong? Ouch...

I don't need an Aston Martin DBS to drive to work. Doesn't mean I wouldnt want one.

stevan said,
So if I'm correct, Microsoft just basically proved all their fanboys, who like to argue WP doesn't need high end hardware, wrong? Ouch...

Jesus, its almost like your fishing for a reason to have a pop at MS, but that would be absolutely stupid so it must just be me misinterpreting things.

now, there is a (large) group of consumers that hunt the seas of the tech world in order to find the holy grail of tech specs, epeen hunters! Is MS want to appeal to this group they have to play the spec game. They can play this spec game once GDR3 is released while still selling low end (still fluid running) phones, and then they will be competing in all areas.

now, stop it silly.

I think you guys are confused as to how many people out there really care about specs. Yes, lots of them want to buy higher end phone to future proof themselves but the majority of consumers don't care about specs.

stevan said,
So if I'm correct, Microsoft just basically proved all their fanboys, who like to argue WP doesn't need high end hardware, wrong? Ouch...

Seeing as how it runs fine on even low end hardware, no.

stevan said,
Of course it can. But I've seen people endlessly defend the lower spec hardware and Nokia phones.

Okay after further review, the play stands. Stevan is actually only in this thread to TROLL. 15 yard penalty and replay 1st down...lol

uxo22 said,

Okay after further review, the play stands. Stevan is actually only in this thread to TROLL. 15 yard penalty and replay 1st down...lol

Endlessly defend.....lol is right.

Haha, wouldn't have to endlessly defend if you weren't endlessly attacking. Right? Don't forget to add yourself to the equation innocent one...LOL "is" right!

uxo22 said,
Haha, wouldn't have to endlessly defend if you weren't endlessly attacking. Right? Don't forget to add yourself to the equation innocent one...LOL "is" right!

I usually state something related to the post in my so called "attacks". Not my fault you're but hurt and can't do the same. Relax, quit hitting the F5 button and go outside:)

stevan said,

I usually state something related to the post in my so called "attacks". Not my fault you're but hurt and can't do the same. Relax, quit hitting the F5 button and go outside:)

Just because you are on subject doesn't mean you're not trolling.

But...you're right. Going outside now.

stevan said,
I don't get it. HTC already makes windows phones. What does Microsoft want them to do differently?

selling phones that can dual boot 2 different mobile operating systems can be attractive to consumers(if its done this way). not only that, but it lets people who have never heard of, or have never tried windows phone to have that opportunity when they see the same phone running 2 different oses,because it can ride the hype. oh,and it also hurts ios's marketshare.

stevan said,
I thought high end hardware like that was an overkill for windows phone os?

But the design of the htc one is nicer.

NoClipMode said,
Offer quality phones like the HTC One with WP8 on it.

Isn't this Chicken v. Egg? The HTC One was/is too-much spec for the available WP8 OS. Surely HTC are waiting for GDR3, not the other way around?

stevan said,
I thought high end hardware like that was an overkill for windows phone os?

said no one ever, it has been said however that high power isn't needed for the OS to run fluidly like android needs. Now so long as the OS is also good with power management and the extra 'beef' under the hood doesn't have a negative effect battery wise then its only a good thing.

we also have the spec hunters to consider, there is a large untapped market of consumers that buy on paper spec, MS needs to attract some of those people to increase numbers.

so while not 'needed' on a technical level, it would be a good move business wise.

Mugwump00 said,

Isn't this Chicken v. Egg? The HTC One was/is too-much spec for the available WP8 OS. Surely HTC are waiting for GDR3, not the other way around?

It's been said by a few sources that GDR3 is done, it takes time for OEMs to get it and test it on new hardware and then put that hardware into production. The software from MS's side should be finished by now though.

Mugwump00 said,

Isn't this Chicken v. Egg? The HTC One was/is too-much spec for the available WP8 OS. Surely HTC are waiting for GDR3, not the other way around?

who said it was the other way around?

"The source claimed HTC would wait for Microsoft's GDR3 update to the operating system, which is expected to be officially revealed at Nokia's Oct. 22 press event in Abu Dhabi."

duddit2 said,

said no one ever, it has been said however that high power isn't needed for the OS to run fluidly like android needs. Now so long as the OS is also good with power management and the extra 'beef' under the hood doesn't have a negative effect battery wise then its only a good thing.

we also have the spec hunters to consider, there is a large untapped market of consumers that buy on paper spec, MS needs to attract some of those people to increase numbers.

so while not 'needed' on a technical level, it would be a good move business wise.

Said a tonne of people on this site actually. You know its only the the OS itself that is speedy on slower hardware but a lot of people here seem to think there is absolutely no need for higher power in a Windows phone. If they were to compare the speed of encoding a video between a high end android phone and a windows phone, they would be in for a shock though.

stevan said,
So the only way WP can hurt ios market share is to be tacked onto a high end Android phone?

Pay attention, it's not a high end Android phone, it's a high end HTC handset. Basically HTC thought Android was their gravy train so they reserved their nicest handset for Android. Perhaps if they would have release the HTC One handset in Windows Phone also they would have sold more and wouldn't be in as big a hole as they are in. I bought an HTC-8X, but there is no doubt that had the HTC One been out in WP8, it would have been a no brainer for me. Look at the beats audio in the 8x then compare it to that of the HTC One, they should be ashamed of that half baked POS system they installed in the 8X.

Stop trying to over simplify it, what type of phone do you have, are you saying that the handset doesn't matter. Would you buy an old candy bar phone with it's 2" screen if it had your favorite OS on it? Didn't think so.

M4x1mus said,

Said a tonne of people on this site actually. You know its only the the OS itself that is speedy on slower hardware but a lot of people here seem to think there is absolutely no need for higher power in a Windows phone. If they were to compare the speed of encoding a video between a high end android phone and a windows phone, they would be in for a shock though.

Higher power is one thing, feature rich is another. Windows phone does require less power to stay smooth and lag free, but that doesn't mean that I don't want a large high quality screen, powerful antennas, GPS, High Quality sound and Camera, and all for other premium features that a high end handset has.

M4x1mus said,

Said a tonne of people on this site actually. You know its only the the OS itself that is speedy on slower hardware but a lot of people here seem to think there is absolutely no need for higher power in a Windows phone. If they were to compare the speed of encoding a video between a high end android phone and a windows phone, they would be in for a shock though.

You're confusing 'need' with 'want' - you need the OS to be fluid or it will bug you day to day, all the things you do day to day will be laggy, it will frustrate you so it becomes a need. You mention video encoding, which is something I would hazard a guess isn't done too often by the vast majority of people. But on a technical level you are correct that certain functions of apps would benefit from faster hardware.

The main thing here is WP does not NEED the faster hardware to run smooth and fluid, but (and I'm speaking for me) its obvious that if the faster hardware can be correctly power managed so its not so much of a weight on battery performance then it is an obvious benefit to have.

Need is not want.

duddit2 said,

You're confusing 'need' with 'want' - you need the OS to be fluid or it will bug you day to day, all the things you do day to day will be laggy, it will frustrate you so it becomes a need. You mention video encoding, which is something I would hazard a guess isn't done too often by the vast majority of people. But on a technical level you are correct that certain functions of apps would benefit from faster hardware.

The main thing here is WP does not NEED the faster hardware to run smooth and fluid, but (and I'm speaking for me) its obvious that if the faster hardware can be correctly power managed so its not so much of a weight on battery performance then it is an obvious benefit to have.

Need is not want.

Lol, lets be honest here. Neither is a need. Both are wants. I need to eat to stay alive, I don't need my phone to run smoothly. I want that.

Want is not need.

M4x1mus said,

Lol, lets be honest here. Neither is a need. Both are wants. I need to eat to stay alive, I don't need my phone to run smoothly. I want that.

Want is not need.


fair point, but one need is greater than the other. One is needed for day to day operation.

M4x1mus said,

Lol, lets be honest here. Neither is a need. Both are wants. I need to eat to stay alive, I don't need my phone to run smoothly. I want that.

Want is not need.

Even though you have a fair point, you are surely over simplifying it. I need my car to get to work. I would consider that a need. However, I could take the bus or I could walk 10 miles to get there. So while your theory would consider that a want, I would consider it a need. You're cutting it all the way down to survival, being that all a person really needs is air and food.

MS should offer WP for free to all manufactures, this will help it increase the amount of devices out there. Increasing market share. Which is what they want.

IsItPluggedIn said,
MS should offer WP for free to all manufactures, this will help it increase the amount of devices out there. Increasing market share. Which is what they want.
And no money? Why is that what you want?

No sense at all... I really don't understand what you guys think they are in for? The license covers patents and many because of research and they need to make money. They are businesses... The only reason why Google gives away Android is because they wanted to get into the market and can also recoup with people using google services. You can say MS can but they are not nearly in the position to do that as they don't have a high market percentage in web search....


geez man... you guys comment like drunk idiots.

IsItPluggedIn said,
MS should offer WP for free to all manufactures, this will help it increase the amount of devices out there. Increasing market share. Which is what they want.

Yeah, you also should work for the rest of the year for free too.

that may be good for google which is a data mining corporation and the only thig it needs is data from users

microsoft is not a data mining corporation, if they give the licences for free no money is made from wp

IsItPluggedIn said,
MS should offer WP for free to all manufactures, this will help it increase the amount of devices out there. Increasing market share. Which is what they want.
Provided they maintain standards like they are now. In theory, the marketplace should provide the revenue needed to make it worthwhile for Microsoft.

That said, though? By removing the licensing fee, they give away a major bargaining chip, and an obstacle to really poor OEMs, I think. Personally, I'd rather they keep the licencing fee as a bargaining tool, and maybe add in revenue sharing from the marketplace as another way to sweeten the deal.

Also, the idea of either dual-booting or switching OS on a phone is *really* sort of cool

morden said,
microsoft is not a data mining corporation, if they give the licences for free no money is made from wp

Not to mention, Microsoft would have to pay others for the licenses it uses for some components of Windows Phone. It doesn't act like google and simply rip off others work, under the banner of "open source".

Ideas Man said,

Not to mention, Microsoft would have to pay others for the licenses it uses for some components of Windows Phone. It doesn't act like google and simply rip off others work, under the banner of "open source".

Good point... No telling how much licensed tech is being used... Hrm...

Software patents/royalties really do make everything harder, don't they?

coderchi said,
No sense at all... I really don't understand what you guys think they are in for? The license covers patents and many because of research and they need to make money. They are businesses... The only reason why Google gives away Android is because they wanted to get into the market and can also recoup with people using google services. You can say MS can but they are not nearly in the position to do that as they don't have a high market percentage in web search....


geez man... you guys comment like drunk idiots.


You forgot advertisements

The money in the smart phone market is not in devices or OS licensing. It's in the app store (which has a very long tail) - if Microsoft really want to make money here, they need to concentrate their efforts in this area and drop the OS license fee.

.fahim said,
The money in the smart phone market is not in devices or OS licensing. It's in the app store (which has a very long tail) - if Microsoft really want to make money here, they need to concentrate their efforts in this area and drop the OS license fee.
That isn't true at all. Don't know why you've come to that conclusion.

Ok... if that's the case, explain:
1) Why Google are happy to let Samsung make the killer handsets for the their platforms, intentionally hobbling their Nexus handsets.
2) Why Samsung are so keen to build their own OS, given that they can put Android on their handsets for free.
3) Why Apple won't let any other app store onto the iPhone.
4) Why Google insists that if you want to say your handset is running Android you have to have their app store on your handset.

.fahim said,
Ok... if that's the case, explain:
1) Why Google are happy to let Samsung make the killer handsets for the their platforms, intentionally hobbling their Nexus handsets.
2) Why Samsung are so keen to build their own OS, given that they can put Android on their handsets for free.
3) Why Apple won't let any other app store onto the iPhone.
4) Why Google insists that if you want to say your handset is running Android you have to have their app store on your handset.

They don't make as much money from the app stores for it to be significant; Apple and Google that is. Apple and Samsung profits from handset sales.