Microsoft rolling out more direct Bing product search format

Searching for products that you may want to buy on Internet search engines can be a rather confusing experience. Searching on the main page can bring up links to reviews and news items but sometimes you need to go to a separate shopping tier to search for actual prices and links to retail websites.

Today, Microsoft announced it is rolling out a new shopping experience on Bing. In a post on the Bing blog, the company said that the search engine's index of "tens of millions of individual products" combined with Bing's algorithms and machine learning will allow for more relevant results to be displayed on the main search page, rather than going to a "shopping" section.

Microsoft offered up an example of how this will work:

Simply enter “dslr camera” and you will see a category snapshot with the top dslr cameras. You might have heard about a specific Canon model, you click on the Canon EOS 6D and you will see our new Carousel so you can quickly browse other related products that might be of interest and then narrow down the selection that best meets your needs.

Microsoft's Snapshot info boxes on the right side of the search results will also offer information about specific products such as hardware specs and features. In terms of actual shopping results, Bing will offer pricing and availability of products in the main search results from retailers in what Microsoft calls Rich Captions. It adds, "Another way Bing helps is through new product ads with photos and pricing that provide you the ability to quickly see offers from merchants across the web." More information on Rich Captions and product ads can be found on the Bing Ads blog.

Microsoft says it will be a few months before the new product search features on Bing will become finalized, and in the meantime the current Bing shopping category will remain active.

Source: Microsoft | Image via Microsoft

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15 Comments

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How about improving actual Bing Search instead of these gimmicks?

Bing is still far far behind Google search as far as relevant results are concerned.

sanke1 said,
How about improving actual Bing Search instead of these gimmicks?

Bing is still far far behind Google search as far as relevant results are concerned.


You know that Google didn't start like it is today? People have to use it to build up the list of "relevant results". Search engines use crowd-sourcing. So if you want Bing to improve: use it. If you're not going to use it no matter what: STFU.

I actually find the Bing results to be essentially the same, and on occasion, better (when I can't find something on Bing, Google is sometimes more unhelpful).

I think it depends a lot personal preference and perception.

UseLess said,
I actually find the Bing results to be essentially the same, and on occasion, better (when I can't find something on Bing, Google is sometimes more unhelpful).

I think it depends a lot personal preference and perception.


I am using Bing since a year. But then I installed Chrome and noticed that local results for India are far superior in Google Search. Bing may be good for US and UK but it bounces hard on Indian Surface (Pun intended)

Graimer said,

You know that Google didn't start like it is today?

I remind when google started ... It was a matter of a year, before the other existing search engine (altavista, yahoo etc..) were forgotten.

Actually google was better at start, because the web was less flooded with spam, and google provided more relevant results.

sanke1 said,

I am using Bing since a year. But then I installed Chrome and noticed that local results for India are far superior in Google Search. Bing may be good for US and UK but it bounces hard on Indian Surface (Pun intended)

HAHAHA bing good in the UK? You must be joking, bing is ONLY good in america

bigmehdi said,

I remind when google started ... It was a matter of a year, before the other existing search engine (altavista, yahoo etc..) were forgotten.

Actually google was better at start, because the web was less flooded with spam, and google provided more relevant results.


Yes, but they weren't Perfect on day one. With the competition today(Google), it's a lot harder to get users, and without users the relevancy won't get much better.

CygnusOrion said,
If the quality of Bing results depend on crowd-sourcing they will always lag way behind Google.

I believe there's more than that; although it seems clear to me than google has more indexed content, and that it index faster.

sanke1 said,
How about improving actual Bing Search instead of these gimmicks?

Bing is still far far behind Google search as far as relevant results are concerned.


That depends on the search. For the majority of searches I find Bing to be better.