Microsoft rumored to open New York store

Microsoft has been gradually expanding its retail locations but so far there’s been one glaring omission: New York City. Well, according to the latest rumors that’s about to change as the company is looking to set up shop downtown.

The news comes via NY Daily News who quote unnamed sources. According to them Microsoft is currently in talks to take over a location on 5th Avenue, which would put the new store pretty close to Apple’s iconic glass cube.

The two-story building was previously rented out to Fendi, and rents in the area go as high up as $3,500 per square foot, but this might be a price worth paying for Microsoft to get its newest products in front of consumers.

This is the rumored location for Microsoft's NY store

For the last few years, Microsoft has continuously expanded its physical presence across North America. The company is hoping it’ll be able to replicate Apple’s success in this field, and offer its customers a special and straightforward shopping experience.

Whether this turns out to be true or not remains to be seen but if Microsoft is serious about its retail business sooner or later a New York store is unavoidable.

Source: NY Daily News | Images via Microsoft and Google Maps

Report a problem with article
Previous Story

Windows Phone usage remains flat in the US for Q2

Next Story

Leaked Motorola Moto 360 gets hands-on and first impression

7 Comments

Have these stores since opening a few years ago made any significant impact for Microsoft? Can the gurus with more knowledge chime in please? Windows Phone growth isn't significantly growing. The past two Surface releases have been abysmal, though the new Surface looks to be doing a little better. Just wondering what the members think about the impact of these stores. I've been to the Microsoft Store in Los Angeles and San Diego. Both stores had great customer traffic, however, this isn't being translated in the numbers that are released.

I'm sure there are multiple reasons why this is the case.

1) Metro is ugly and a cluttered mess.

2) The aggressive UI changes in Windows 8 that forced people to relearn an OS every time, it seems, has turned them off, has given MS a bad reputation. In addition, forcing people to boot up to those puke-ugly colors of Metro, aimed at promoting their App Store annoyed many, I'm sure.

3) Microsoft's history of failed hardware ventures precedes them, which doesn't give consumers a high degree of confidence.

4) Their hardware doesn't have that "cool" nor "wow" factor.

5) The short-sightedness of the leadership in mocking the iPhone and iPad, only to flip flop by desperation to quickly tape together a mobile OS and hope to make money off of the smartphone revolution.

I think the MS Stores are a 'me too' copy of what Apple has been doing with their stores. I expect the MS Stores make a negative impact on MS's bottom line. If the stores were doing well you could guarantee that MS would be proclaiming this loud and clear. MS Stores are another failure like Windows 8, Zune, KIN, Windows Phone and probably Surface.

Sorry to be so blunt on an MS fan site but its true.

derekaw said,
I think the MS Stores are a 'me too' copy of what Apple has been doing with their stores. I expect the MS Stores make a negative impact on MS's bottom line. If the stores were doing well you could guarantee that MS would be proclaiming this loud and clear. MS Stores are another failure like Windows 8, Zune, KIN, Windows Phone and probably Surface.

Sorry to be so blunt on an MS fan site but its true.

No a glass half full kind of guy?

Derekaw, this is the reason I asked my question above yours ^. Most of the Microsoft Stores are in the United States, yet two of their heavily marketed products have not made an impact in the United States.

derekaw said,
I think the MS Stores are a 'me too' copy of what Apple has been doing with their stores. I expect the MS Stores make a negative impact on MS's bottom line. If the stores were doing well you could guarantee that MS would be proclaiming this loud and clear. MS Stores are another failure like Windows 8, Zune, KIN, Windows Phone and probably Surface.

Sorry to be so blunt on an MS fan site but its true.

yes, yes, yes ... sure

derekaw said,
I think the MS Stores are a 'me too' copy of what Apple has been doing with their stores. I expect the MS Stores make a negative impact on MS's bottom line. If the stores were doing well you could guarantee that MS would be proclaiming this loud and clear. MS Stores are another failure like Windows 8, Zune, KIN, Windows Phone and probably Surface.

Sorry to be so blunt on an MS fan site but its true.

Oh boy, I know what they call people like you around the internets... unfortunately I can't say.

Commenting is disabled on this article.