Microsoft says Xbox One free play-for-a-day game promotion was an "error"

Yesterday, some Xbox One beta users in the United States reported seeing a new feature on their consoles, called 'Free Play Day with Gold'. The feature allowed users to download and play certain games for 24 hours without purchase, and the first game to be unlocked was Max: The Curse of Brotherhood. 

The feature was not officially announced by Microsoft, and with good reason. As Kotaku reports, the company has now said that the promotion was posted accidentally. 

"A promotional tile for 'Max: Curse of the Brotherhood' [sic] was posted briefly on the US dash in error yesterday," Microsoft said in a statement. "We apologize for any inconvenience. We're constantly exploring different ways to offer more benefits to our Xbox Live Gold members and will keep them updated when special offers become available."

Of course, claiming that it was posted in error doesn't rule out the possibility of the promotion being officially announced later. For now, though, Xbox Live Gold users will just have to make do with what they've got. 

Source: Kotaku | image via Eurogamer

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Tha Bloo Monkee said,
How do you "accidentally" do this in "error"? I call shenanigans and that this was a PR stunt of what may be coming.

Yeah, it's just like leak pics of the next iPhone, for example. Tidbits to fuel the rumour mill and get everyone talking, which judging by all this, is working :)

Tha Bloo Monkee said,
How do you "accidentally" do this in "error"? I call shenanigans and that this was a PR stunt of what may be coming.

Very likely, in my opinion. Push out 'accidental' update to beta testers, gauge public reaction, claim it was an accident and turn it off again, work with the opinions you received.

All companies are doing it these days, using Reddit as a testing platform. Make something available 'by accident' and within minutes there's Reddit thread after Reddit thread of feedback for them to go through. A whole lot easier than a public feed back form and relatively far from the public eye.

Can someone explain to me how this is a big pr blunder by MS? I'm starting to think people don't know what the phrase means, its just become a running gag online.

They admitted that they are always testing out new promotions and this one was pushed to public viewing (only those in the preview program though) accidentally. They didn't say it wasn't going to get an official launch at some point.

I wonder if we are not mature enough to even get beta access to console updates if this is the reaction to things that occur within that program.

The error was certainly in the posting of this before they'd communicated it all to PR. The "Play for a day" thing will be back, and quite rightly too.

It is possible the code is there but they may not actually ever use it. There are many things coded into games and products that do not end up getting used.

shinji257 said,
It is possible the code is there but they may not actually ever use it. There are many things coded into games and products that do not end up getting used.

Not from MS since Trustworthy Computing initiative.

shinji257 said,
It is possible the code is there but they may not actually ever use it. There are many things coded into games and products that do not end up getting used.

If they've got it in place, that's because they've already spoken to publishers etc and planned out a way forward for it. It is entirely possible they'll drop the idea but it's also possible this just got flipped on before marketing had their chance to get their hands on it so was quickly flipped off again.

(It's also a possibility that it was flipped on to gauge public opinion,but that's a whole other story)

Isn't this just like STEAM and their Free Weekends? That would be tons easier on a console since its more walled.

Steam does it mostly for multiplayer titles though. I mean if you give a free day for small games like Max you basically are giving away the game for free since you can probably complete it in one sitting.

It was a nice idea but i think with games clocking in at 40GB now the idea is not as interesting as it used to be. If you have unlimited 100mbps connection fine. But if you have a cap at 200GB like me or if your connection is 10mbps then it quickly becomes not really interesting.

Joswin said,
Isn't this just like STEAM and their Free Weekends? That would be tons easier on a console since its more walled.

I would hope not. In some cases the game is too big for me to download in a timely fashion since it is timed on their end and fixed for everyone.

LaP said,
.....

100Mbit connection with no data cap here.

I would love some of these smaller games that can be finished in 24h.

I'm definitely interested.

Interesting concept, but I'm not sure how that'd all work out if you spend X amount of time just downloading the game.

Maybe if you got to play the game for 24 hours after the download/installation completed, that'd be cool. Of course, that's banking on the fact that something like this will be coming out at all...

dead.cell said,

Maybe if you got to play the game for 24 hours after the download/installation completed, that'd be cool. Of course, that's banking on the fact that something like this will be coming out at all...

That's what i was hoping, especially if you only notice a game you were interested in at two minutes to midnight. With my cack net speeds i'd rarely get any game downloaded in time to play!

dead.cell said,
Interesting concept, but I'm not sure how that'd all work out if you spend X amount of time just downloading the game.

Maybe if you got to play the game for 24 hours after the download/installation completed, that'd be cool. Of course, that's banking on the fact that something like this will be coming out at all...

With rentals what they do is 24 hours from first playback or 30 days from the day the rental purchase occurred whichever comes first. They could do the same with the games as well. 30 days should be plenty of time to download it even for us on slower connections where it takes multiple days to download the games.

hahaha yeah I downloaded the destiny beta game when finished downloading after like a 30hrs I opened the game then its said thanks for playing beta game we hope that you enjoyed the game haha the servers was offline

MikeChipshop said,

That's what i was hoping, especially if you only notice a game you were interested in at two minutes to midnight. With my cack net speeds i'd rarely get any game downloaded in time to play!

Khalid Gravi said,
hahaha yeah I downloaded the destiny beta game when finished downloading after like a 30hrs I opened the game then its said thanks for playing beta game we hope that you enjoyed the game haha the servers was offline

Daww, that's upsetting. :(