Microsoft sees record growth in Xbox Live sign ups

The Xbox Live online service for Microsoft's Xbox 360 console continues to gain new members at a record pace. Computer and Video Games, in a chat with Xbox Live product marketing manager Robin Burrowes, claims that the total number of Xbox Live members now totals over 35 million members worldwide. Microsoft has never announced how many of its Xbox Live members have signed on to the paid Xbox Live Gold subscribers service. Burrowes also stated that the last 12 months have been the biggest for Microsoft for bringing in new Xbox Live members

Burrowes, who is the Xbox Live marketing manager for the European, Middle East and African territories, said the increase in Xbox Live membership ties in with sales of the Xbox 360's Kinect motion controller camera. He adds, " ... we're actually forecasting the next 12 months to be even bigger. We've certainly got aspirations in the console space to be the No.1 in terms of market share. Those aspirations are clear. We're exceptionally confident that the 12 months ahead will spark [Xbox Live's] growth."

In terms of the future, Burrowes said that future Kinect supported titles will have Xbox Live features including multiplayer and co-op modes in games like Kinect Sports 2 and Dance Central 2. Later this fall, Microsoft will have a "whole bunch" of announcements related to adding new Xbox Live entertainment options. At E3 2011 last June, Microsoft announced that YouTube support would be added to Xbox Live sometime this Fall as well as some kind of live TV service.

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13 Comments

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I miss Xbox - i seriously need to get back in there! I'll be getting my TV here shortly and next purchase is Xbox360 damnit!

I just bought an Xbox recently, having had a PS3 for quite some time. and had a Playstation sine the day the PS1 was launched.

The reason I bought the Xbox.... Forza 4

Darkmiss said,
I just bought an Xbox recently, having had a PS3 for quite some time. and had a Playstation sine the day the PS1 was launched.

The reason I bought the Xbox.... Forza 4


Same reason i want an xbox too

KingCrimson said,
Another piece of the MSFT cloud ecosystem falling in place. Apple is jittery.

Yeah, when Windows 8 pulls all of this together, it's going to be huge. I'm thrilled that Microsoft is finally leveraging all of their products the way they should (And admittedly couldn't previously).

Xbox live is a good service, yeah alot of people wanted it for free, or cheaper. but its not expensive either. $60 year, in amazon you could get it like in $49! so its not so expensive for 12months.
comparing that to what Aion costs or what Tera will cost which will be like $15 montly fee. $49 - 60 for a year its not bad at all.


Burrowes also stated that the last 12 months have been the biggest for Microsoft for bringing in new Xbox Live members.

I'm betting that WP7 had something to do here, even though it probably did not make up most of the new members. I never even thought about getting an Xbox until I experienced Xbox LIVE on my phone first. Now I want one.

PlogCF said,

I'm betting that WP7 had something to do here, even though it probably did not make up most of the new members. I never even thought about getting an Xbox until I experienced Xbox LIVE on my phone first. Now I want one.

Xbox Live on WP7 is quite simply a gimmick

andrewbares said,

Xbox Live on WP7 is quite simply a gimmick

I dunno, I like it a lot, and am very excited about their plans for expanding upon it. Being able to get achievements on the go, message friends and such is really great. And when you can play against people over Live it's going to be huge.