Microsoft set to invest $1 billion in Windows Mobile

According to Forbes, Microsoft is set to make a $1 billion investment into the mobile market, as its plans to acquire Palm - or Research in Motion (RIM) - are “unlikely” to happen.

Instead, Microsoft will be investing the $1 billion into its very own Windows Mobile operating system, rather than acquiring Research in Motion.  Microsoft said it will put the money towards the research and development of Windows Mobile.

Microsoft is well known for putting huge amounts of money towards advertising campaigns, including the Xbox 360 and Windows 7.  If the company assigns a large proportion of the $1 billion investment to marketing then this could very well bring Windows Mobile (or Windows Phone 7 Series) out of the single digit marketshare, a mere 8.7% last year.  Symbian stole the show with 46.9%, while Research in Motion had 19.9% and the iPhone had 14.4% alone last year.

Microsoft is really aiming for a success with its Windows Phone 7 Series, to compete with the likes of the iPhone and other strong mobile competitors.

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14 Comments

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This is why I like reading the comments after the news articles! Ignorance! But seriously if Mac OSX was dead, I wouldn't by typing this on my iMac, iPods would be obsolete, Microsoft would rule the markets and you wouldn't have anything to say! Believe me I've been a MS fan for years...maybe we should inform ourselves a little bit more before saying "MacOS is dead. It's failure and Apple should just throw it out." Sound good?!

Apple introduced Mac in 1984.
Microsoft finally got Windows working in 1997 - 13 years later.

Today global market share:
Apple Mac 2%
Windows 96%

What's the hurry?

greatscot said,
Apple introduced Mac in 1984.
Microsoft finally got Windows working in 1997 - 13 years later.

Today global market share:
Apple Mac 2%
Windows 96%

What's the hurry?


MacOS is dead. It's failure and Apple should just throw it out.
So is iPhone. See how they are loosing big time even to Symbian.
etc. =)

Edited by RealFduch, Mar 3 2010, 12:04pm :

The last thing MS wants is MacOS to die. That would put them in a clear monopoly state and nobody could say "yes but apple has 5% marketshare" anymore. That would be really terrible news for MS.

iPhone is not a failure. Anyway here in quebec city it is not. More popular than Zune actually.

Edited by LaP, Mar 3 2010, 2:02pm :

If only they had invested that money 5 years ago, they would have noticed the hardware and demographic market changes for these devices and taken this consumer orientated approach long ago. Oh well hindsights a bitch

That's a huge investment for an off-chute division like Mobile. They'd better be sure WinMo 7 will be a hit with that kind of risk. They can't afford another Zune!

(I kid, I kid.)

When were they "planning" to purchase Palm? Did I miss something?

And they "will" put the money towards the research and development of Windows Mobile?

When was this written? It sounds like Forbes wrote this months ago (Given that they are already showing off the new Windows Mobile)...

I'm really confused by the way this article is worded...

M_Lyons10 said,
When were they "planning" to purchase Palm? Did I miss something?

And they "will" put the money towards the research and development of Windows Mobile?

When was this written? It sounds like Forbes wrote this months ago (Given that they are already showing off the new Windows Mobile)...

I'm really confused by the way this article is worded...

There's always been rumors about MS buying someone else, Palm was the first name to pop up in the mobile space, now it's been RIM. MS doesn't need to buy anyone. WP7s looks good, is innovative, and they have the support from OEMs and carriers they need. As long as they move fast from now on with updates and future versions (which they've said they are), then this is a whole new game.

MS isn't just sitting around anymore.

GP007 said,

There's always been rumors about MS buying someone else, Palm was the first name to pop up in the mobile space, now it's been RIM. MS doesn't need to buy anyone. WP7s looks good, is innovative, and they have the support from OEMs and carriers they need. As long as they move fast from now on with updates and future versions (which they've said they are), then this is a whole new game.

MS isn't just sitting around anymore.

I agree with you 100% about Windows Phone 7, I think it's really wonderful. The UI is great looking, it looks like developer support is going to be big (Hopefully we'll see a new SDK), they're finally requiring certain things of the devices (YAY!), and if Microsoft comes through with OTA updates like was originally mentioned for Windows Phone 7, that would be another HUGE selling point for people as well. I really think that Windows Phone 7 has some serious potential, and you're right, they don't need to buy anyone. I agree. I just never heard the rumor about them buying Palm (Or RIM)... I'm sure those wouldn't be cheap purchases... LOL

Edited by M_Lyons10, Mar 3 2010, 7:03am :

Hopefully Win Phone 7 Series will not fail to impress and people will buy their Mobile OS again.

Can't wait for new information this month about 7 Series. :D