Microsoft shows off first Windows Phone 7 Series commercial

18 March 2010 - 17:44 Hot!

Windows Phone 7 Series is coming and you can expect a series media blitz to ensue the closer we get to the actual launch. At MIX10 this year Microsoft showed off a new commercial featuring the OS.

It is possible to assume that this commercial will most likely represent Microsoft’s media campaign for the platform. The commercial does a great job of showing off the OS, how it keeps you connected, and that it works for all ages.

50 Comments

the guy should be saving for a new car, not a new phone! a volvo!!!!!!!!!!?

peacemf said,

the guy should be saving for a new car, not a new phone! a volvo!!!!!!!!!!?

LOL!

peacemf said,

the guy should be saving for a new car, not a new phone! a volvo!!!!!!!!!!?

change volvo? for a chevy?

peacemf said,

the guy should be saving for a new car, not a new phone! a volvo!!!!!!!!!!?

If you were serious with this, than I would say that showing a Lambo or a Porsche in a commercial for a phone that every user should benefit from would be stupid. A Volvo means average people, family, etc.

well made ad! though i've seen it a million times for a one product of another

simple amazing.... I insist, apple needs to make re-innovate or they will be down...

acido00 said,

simple amazing.... I insist, apple needs to make re-innovate or they will be down...

And you'd be wrong. This won't have a big impact on Apple's growth, it'll likely cut into the Android market. Microsoft should make commercials more like Apple's iPhone ads. Show a few features and nice zoomed in view of how they work. Not a collage of various features all projected in some magically display above the phone.

Maybe I'm spoiled by simplistic things, but just show me the phone and things it can do. I don't care about how other people use it around the town.

Xero said,

Maybe I'm spoiled by simplistic things, but just show me the phone and things it can do. I don't care about how other people use it around the town.

Yeah the "projection" is somewhat misleading. There are no current consumer device that is capable of doing such thing. It's just a flimsy way to be flashy so that people think it's all that.

Holy ****, it projects like that! Awesome.

WooHoo!!! said,

Holy ****, it projects like that! Awesome.

haha, if only huh

WooHoo!!! said,

Holy ****, it projects like that! Awesome.

That's what I though first (lol). Although, It would be really stunning with holographic display (may be in 5-10 yrs??).

WooHoo!!! said,

Holy ****, it projects like that! Awesome.

That would be awesome. You know people will complain if they buy one and it doesn't do that. There are some people out there stupid enough to actually think it would do it. They need to be careful lol

dogmai said,

Yeah, and this in my book, it's called "false advertising".

Krome said,

Yeah, and this in my book, it's called "false advertising".

For those of you that don't quiet get it, you have to understand that all the phones out today and in the future share all the same features. What Microsoft is doing in this advert is showing potential customers how WP7 takes a different path to navigation. Everyone likes to say that Apple did this many years ago and you are EXACTLY right but I would add that the UI of the iPod has changed little in the many years its been on the market and the UI of the iPhone has not changed at all.

If you don't know what innovation is, the UI in WP7 gives you a look at it.

Krome said,

Yeah, and this in my book, it's called "false advertising".

Yes, much like the poor woman who sued Microsoft for selling a computer with a Vista sticker on it for running Vista (Basic).

(And for anyone who didn't keep up with that story, the Judge dismissed the case. Shocking.)

around 12-13s the kids gestures didn't go through!

ekw said,

around 12-13s the kids gestures didn't go through!

I'm sure all the screens are simulated.

It's a nice advert itself, but, coming from someone who knows nothing about the Windows Phone 7 series, it shows nothing about the phone which makes it particularly special or different from other phones, apart from the interface (from what I can see anyway).

Sazz181 said,

Isn't that where we have settled at? Aren't most phones similar now except for a different UI?

ccoltmanm said,

Isn't that where we have settled at? Aren't most phones similar now except for a different UI?

I guess so, but in the past the reasons were usually hardware based features, like camera, GPS and so on, I don't really see interface alone as a good enough reason to buy a new phone.

Sazz181 said,

I guess so, but in the past the reasons were usually hardware based features, like camera, GPS and so on, I don't really see interface alone as a good enough reason to buy a new phone.

Yeah... but what phone doesn't have a "camera, gps, and so on" nowadays. As ccoltmanm said... (at least in the last couple of years) the software is the differentiating factor for these devices.

Edited by Chsoriano, 18 March 2010 - 18:42 :

Chsoriano said,

Yeah... but what phone doesn't have a "camera, gps, and so on" nowadays. As ccoltmanm said... (at least in the last couple of years) the software is the differentiating factor for these devices.

Yeah you're probably right, just doesn't seem like that bigger reason to buy it.

Sazz181 said,

Yeah you're probably right, just doesn't seem like that bigger reason to buy it.

For the general public, they won't notice too much between all of them. But for those of us who do know, some will be disappointed that they didn't point out all the differences or advantages.

btw, that is an HTC HD2 at minute 0:43

Oh yeah a hd2 alright... All you see is a screen and the border around it... No logo, no sides of it. That's not logical at all. It could be any phone!

I love the concept of holographic screen but i don't think the idea of show a feature yet-to-be-invented was approved by the legal section of Microsoft in a ads showing a incoming product.

is it me or was that kid a little over exagerating using that device? sheesh looked like he was trying to break it

I know i've already seen this a while ago, how is this suddenly news?

ZenVenT said,

I know i've already seen this a while ago, how is this suddenly news?

It was just revealed at MIX this week. It's new, therefore news.

leo221 said,

after almost 2 years, microsoft is on par with iphone. said to say.
correction-more than 2 years if there's no delays

No Kidding, why is everyone so excited about this? Apple did this in 2007. Microsoft is just ripping it off IMO. Apple will wait till WM7 phone are out then will release the iPhone 4G and blow MS out of the water yet again.

daz411 said,

I don't see Apple blowing anyone away in area anymore. We'll see who comes out with the next big new thing though. They can't really change the UI too much and there aren't too many features they can add anymore that'll put it ahead of everyone. I'll be corrected though by someone who has the answer or thinks they do.

daz411 said,

Who's to say Microsoft is holding back on a few features until Apple announces the 4G

daz411 said,

what's good about google and microsoft's is more competitions, which is good for us.

leo221 said,

what's good about google and microsoft's is more competitions, which is good for us.

Good Point Leo

What is the name of the background song?

acido00 said,

What is the name of the background song?

Not sure, not even Shazam could pick it up

acido00 said,

What is the name of the background song?

Probably produced specifically for this ad.

i can't follow the text as i'm watching .. maybe it's how my brain works but i had to watch it twice
it should have been bolder or bigger imo

I hope when the phone(s) is release that it supports 4G/LTE.

Surely all these features are familiar to a very well known product called iPhone! Microsoft seriously needs to be innovative and stop adapting Apple features.

I also don't think this will be majorly successful with the release date of the iPhone 4G closing in. If Microsoft wants to compete with Apple, they should employ more creative developers and learn to pick their release dates properly.

TheRr3alDoc said,

Surely all these features are familiar to a very well known product called iPhone! Microsoft seriously needs to be innovative and stop adapting Apple features.

You're kidding, right? iPhone is a limited brick compared to what those W7 phones will be. And about release dates? Was the ipad delayed, or what? And this is just the latest thing, I could give you many examples like this.
MS doesn't need to compete with apple. They could buy apple with their lunch money. It's not about the competition, it's about what each brings to the table. And ever since 7 is out, MS pretty much brings really nice things to it. Apple is doing...what? Releasing the ipad?!

Edited by TDT, 18 March 2010 - 23:34 :

Whilst I agree about the release dates, everything else I don't...

Same features? I don't think so... Apple doesn't integrate with other features... They don't integrate with Office and Xbox. WP7S has a completely different design to Apple. All in all the phone is nothing like the iPhone.

TDT said,

MS doesn't need to compete with apple.

Surely by actively releasing an operating system within a market [mobile] that Apple are gradually dominating implies that they do in fact need to compete.

I'm personally an iPhone user, but a developer of Windows Applications, so I'm happy in either case. I do however find it ironic how "Apple haters" slated the iPhone for missing features which are also now missing within the new WP7S, i.e. cut-copy-paste.

In my opinion one of the fundamental factors to the iPhone's success is the App Store, without such it would've been a flop. With that said, it'll be interesting to see what Microsoft can do. As a Windows developer I've been keeping one eye on "app" development for the WP7s, and so far am quite impressed, time will tell.

TDT said,

The iPad is a waste of hardware, technology and money! In case you are wondering, I'm not an Apple user so don't mistake me for one. I am only identifying the fact that Microsoft really needs to use their initiative and bring out something new to steal the market. And yes it's all about competition. why else will every freaking company start suing each for patent infringement and wanting to own the market.

My prediction is, the iPhone 4G will make more sales in a month more than what the WP7 will make in 3 months before the iPhone is released. Note this!

I also agree that apple products are terrible at integration and I hate them for that. I just know Microsoft can do better than imitating similar "out-of-the-buzz" features Apple has already released. Innovations like the Bing Maps are what Microsoft should be giving us. Brilliant surprises!

WP7 > iPhone only because WP7 has hologram projection.

Maybe one day in the distant future an OS will be that smooth lulz winmo 7 sure won't be in it's lifetime

Holographics thing is cool Cant wait

look great love the ads. it simple and represent everyone and every age its not for old people and its not for young people or only for business users its for everyone love it can't wait

Wow so with this new phone I can send photos in messages, check GPS and take photos!!!

Its a cute advert but you could have put any phone in place of the one they had. Shouldn't they be showing us what is brilliant about the new OS like have done with the Windows 7 adverts?

Looks kinda cool, but not very shiny

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Microsoft shows off first Windows Phone 7 Series commercial