Microsoft shows off on video the future of advertising with Kinect

Microsoft is breaking new ground with Kinect. The platform from Microsoft, first deployed for the Xbox 360, is a revolutionary device, not because of its gaming potential but because of what it can do outside the gaming environment.

Microsoft recently released the Kinect SDK for the Windows platform that will allow developers to take Kinect to the next level. But not stopping with an SDK, Microsoft is now showing off the potential of NUads. These new forms of advertisements will enhance the way marketers are able to interact with consumers. The video below shows off one example of how the new advertisements could be used.

This new information and video comes from the Microsoft blog where Microsoft states the television is mostly a passive experience. They believe that with Kinect, the television experience can now become dynamic. Microsoft states:

Perhaps the most obvious and powerful demo in the video is interaction with shows – Enrique shows voting on a movie and that’s just the beginning. Imagine what the future of reality shows could be like when you can vote with your voice or gesture. It changes the user experience but also changes the business model of those shows, which typically gather fees from customers dialing in to vote.

The new interactive ads provide a new opportunity for marketers and consumers, but hopefully they will be used for good as the last thing we need is a Bonzi buddy for the Kinect.

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38 Comments

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Am I the only one who noticed that it looked like they brought up the live mail in a web browser on an XBox? Looks like IE9 and possibly Silverlight will be included in the fall update?

Drewidian said,
Am I the only one who noticed that it looked like they brought up the live mail in a web browser on an XBox? Looks like IE9 and possibly Silverlight will be included in the fall update?

It was just showing you a demo of what it does. Just like they also showed Windows Phone on the same screen. There will be no IE for Xbox.

I hope they have or make "Voice Recognition" protection filter mode, where only your voice will be recognized when it's protection is on. Imagine your sibs does that everytime just to annoy you middle of something?

DrunkenBeard said,
I wanted to stop at "Teens are very social creatures" but I though maybe give it a chance ... "Share the ad on Twitter" ? Really ?

Yo man, check out this coke ad, it is tiiight!

Hey man, that ad was awesome! totally changed my life! I want a coke now!

OMG THIS IS THE BEST COMMERCIAL EVER! THX KINECT!

is this what the microsoft team has in mind for people/kids of today? Man, they really do take us all for a bunch of suckers.

Not being funny but this tech is sooo old, and will never work when youve got a smartphone in your hands and you can simply type in the name of the product of brand that your watching anyway

AshUK said,
Not being funny but this tech is sooo old, and will never work when youve got a smartphone in your hands and you can simply type in the name of the product of brand that your watching anyway

Not being funny but typing is sooo old, with google goggles you can simply snap a picture of the brand...

imachip said,
Yeah right.. see an advert, share on facebook!! What a 'cool and hip' thing for teenagers to do.

My thoughts exactly.

imachip said,
Yeah right.. see an advert, share on facebook!! What a 'cool and hip' thing for teenagers to do.

hahahah!!!

I wish they would made the "My xbox" section of the dashboard the default. As it stands, the only way to get rid of all the advertising crap is to simply disconnect your xbox from the net which is also annoying.

Gothic_Rebel said,
They dont get it. Everyone HATES Adverts. Even people who work in advertising companys.

Which is why every ad on there is optional to view if you want to or not. I think they get it just fine.

GP007 said,

Which is why every ad on there is optional to view if you want to or not. I think they get it just fine.

I think a good use for this is XBL Subscriptions, if you have a gold sub you get minimal or no ads, as opposed to the free XBL accounts - A bit like paid premium TV, you pay the extra to remove the ads.

Gothic_Rebel said,
They dont get it. Everyone HATES Adverts. Even people who work in advertising companys.

I don't mind ads. There were lots of times where I found out about a product I liked because of an advertisement. I only find it a problem when it gets repetitive.

GP007 said,

So don't view any of them? You don't have to click on a ad on the dashboard at all.

I don't want Ads on the Dashboard, I'm not a teenager that likes coca cola

Redz0ne said,
WHY? I don't want Adverts

That is not completely true, you do want adverts for products that you are interested in. One of the base problems with advertising is that they blanket a large population in the hopes to hit the few that are interested in the product. Target marketing is not a bad thing, bad advertising and marketing is.

James Rose said,

That is not completely true, you do want adverts for products that you are interested in. One of the base problems with advertising is that they blanket a large population in the hopes to hit the few that are interested in the product. Target marketing is not a bad thing, bad advertising and marketing is.

Really? You really still want ads for a product you already want? I can't speak for all, but I find ads about things I like still tedious and time consuming. The thing is, If I like it, I probably have already invested some time in finding out about the product. Ads are just time wasters in my view, even if it is something I like. The only Ad I can even begin to almost enjoy is a trailer for a game or movie, but after 1 view, I don't need to see it again, ever.

I would assume you would like to know about products you like, but do not yet own. I would find it strange that someone would not want to know about products/services that you like.

GP007 said,

So don't view any of them? You don't have to click on a ad on the dashboard at all.

Wait, lets not be so quick to judge. What if (really big if) the Kinect adverts are really immersive and inventive? Like putting your likeness in an Old Spice commercial? This could be fun...

You all seem to like adverts, What has happened to the world? If you click(hover) them they will add more and more and more and more.

Will everyone stop clicking adverts!!!