Microsoft shows us more of Surface dancing schoolgirls

The first TV ad for the Surface tablet from Microsoft was highly energetic. One of the commercial's highlights was the dancing girls in Catholic schoolgirl outfits.

Microsoft has now released an extended clip of that same commercial posted on YouTube. The clip shows the girls, along with some boys in 1980's break dancing outfits, kicking it old school while holding the new Surface tablet.

The first commercial for Surface has already been called the most effective one made for a tablet product this year by one company. Certainly the first sales out of the gate for Microsoft's Windows RT tablet have to be encouraging.

The big question now is, "Can Microsoft keep the momentum of the Surface going?" The launch of Apple's iPad mini this week, along with the announcement of the new Nexus 10 tablet from Google, is making the tablet market even more crowded than ever. It's going to be interesting to see if Microsoft can continue to keep the public interested in Surface, especially since the Windows RT version lacks the massive app library that Apple and Google currently have.

Source: Surface on YouTube

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29 Comments

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The two Surface TV commercials I have seen are clearly geared to the selling of a toy. The parallels with Fisher-Price is amazing--only the price level is quite different. No where is there any mention or allusion to using them for any kind of serious business-related purposes--certainly not data entry.

TsarNikky said,
The two Surface TV commercials I have seen are clearly geared to the selling of a toy. The parallels with Fisher-Price is amazing--only the price level is quite different. No where is there any mention or allusion to using them for any kind of serious business-related purposes--certainly not data entry.

way out in left field you are..

These commercials are made to get people to notice the surface and because you can ONLY buy a surface at Microsoft Stores and at Microsoft.com - Microsoft gets to push the features there - in an environment where they can answer customer questions & concerns. These commercials are here to get the name out, the brand out, to tell people that there is a tablet out there. These aren't boring commercials to say XYZ feature is built in - you NEVER see commercials like that.

What this commercial does is grab people's attention.. Its got good music, interesting dance and they're showing some of the unique characteristics of the tablet in a world full of tablets. The girls dancing are freaking great, more power to them. The production of the commercial is freaking great - its been trending everywhere its shown and its getting people interested in the brand.

TsarNikky said,
The two Surface TV commercials I have seen are clearly geared to the selling of a toy. The parallels with Fisher-Price is amazing--only the price level is quite different. No where is there any mention or allusion to using them for any kind of serious business-related purposes--certainly not data entry.

I know some managers force iPads upon their workfloors but most know it is a stupid idea. Windows RT won't become the default OS for businesses, at least not for decades to come. Companies have too much legacy software.

It is obvious Microsoft will market both W8 and RT to the consumer market and Windows 8 for the business market. This is supported by MS branding the W8 version of the Surface the Surface Pro. I expect the Surface Pro to be marketed towards businesses.

Besides these ads are just to create a brand image of Surface as fun and modern. It worked for Apple too. Managers want iPads not because they fit right in and are so productive but because they're cool and they want free toys from the boss. They need to find Surface cool as well, combined with actually business features (such as being able to run company software) and Surface Pro has a real shot.

TsarNikky said,
The two Surface TV commercials I have seen are clearly geared to the selling of a toy. The parallels with Fisher-Price is amazing--only the price level is quite different. No where is there any mention or allusion to using them for any kind of serious business-related purposes--certainly not data entry.

agreed except for the kids don't have money angle..
go and look at the age of people who spend money on new hardware *needlessly.
I bet the majority is teeny boppers who want bragging rights..

Just the other day some friends and i were laughing at these kinda people
our old computers have NO limitations and we can do anything we want.
..fast enough.

I don't need a 16 core cpu with 128gb's of ram etc etc...

iron2000 said,
Those kids sure can dance.

By a Surface. It will make you dance like them. Just like buying an Apple product transforms you to being cool.

THolman said,
Yeah... not knocking the Surface for it, but these ads make me cringe.

What are you talking about? these ads really show off what the Surface can do, and make people want to buy them, Just look at all those features!............................................................../s

THolman said,
Yeah... not knocking the Surface for it, but these ads make me cringe.

I actually like these ads. At first I thought they were cringeworthy as well but they're actually rather catchy and they do help create brandawareness for Surface. Combined with a feature-ad, these could do wonders for Surface.

THolman said,
Yeah... not knocking the Surface for it, but these ads make me cringe.

The commercial is really stupid. It doesn't show off anything about the product. But it is very catchy.

IronChef75 said,
Apple would never use Catholic schoolgirls. They won't promote competing religions.

No competition. Apple is a cult.

IronChef75 said,
Apple would never use Catholic schoolgirls. They won't promote competing religions.

I love this strategy they are aiming at, get the kids attention as Surface is cool and get future generations of fans. This is why Apple happen to have grown their fanbase, besides their good product release of course. But many that are die hard izombies now days are those from the ipod generations. Parents would buy their kids an iPod and there they got their hook on. Now not everybody because an Apple Junkie but many do.

IronChef75 said,
Apple would never use Catholic schoolgirls. They won't promote competing religions.

IF Apple did, their products would go up in flames.

IronChef75 said,
Apple would never use Catholic schoolgirls. They won't promote competing religions.

Why are the outfits even being called Catholic here? They should be called plaid instead, after all that's what they are.