Microsoft announced March 7 that it is has acquired application-transfer specialist Apptimum for an undisclosed sum. Formerly Eisenworld, Apptimum, based in Sunrise, Fla., began in 1998 and is best known for PC relocation products branded with the vacation-friendly moniker "Alohabob," named after the founder's father, who lives in Hawaii.
Microsoft's plans for the acquired intellectual property and technology assets of Apptimum are focused on streamlining the application transfer process between older and newer computers, with an emphasis on Window's Vista migration. "Our goal is to make the application transfer experience easier and faster for customers," said Gabriel Dorfman, Product Manager in the Windows group at Microsoft, based in Redmond, Wash.
News source: eWeek