Microsoft still using Metro when talking about Windows 8 apps

Last week, rumors hit the Internet that Microsoft was going to drop the "Metro" branding when describing the new touch screen user interface for Windows 8. The rumors pointed the finger at a possible copyright conflict. One report claimed that the Metro rebranding was supposed to be announced late last week.

That last bit didn't actually happen and Microsoft continues to happily use the Metro brand in its official blogs. In a new post on the Windows 8 app developer blog, Microsoft talks about how Windows 8 Metro app creators can make their own Windows Runtime components.

The highly technical post goes over some of the reasons why Windows 8 Metro app makers could program their own Windows Runtime components. For example, the blog talks about how developers could use Runtime to put in support for an Xbox 360 controller in an HTML5-based Windows 8 Metro app. Yet another possible use would let developers put in the C# Windows Runtime component in order to allow support of zip files in an file viewer app using HTML.

Microsoft does state:

Not every API you write for your Metro style app should be exposed as a 3rd party Windows Runtime component. In general, use Windows Runtime types when you are communicating between programming languages and use types and constructs that are built into the language that you are using for functionality that is not publicly exposed via a Windows Runtime component.

Source: Windows 8 app developer blog

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12 Comments

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Isn't Metro the name of the subway station? New whizz-bang marketing guru Mark Penn probably told Balmer that giving everything cute labels made Microsoft even more dorkey than usual. Like naming your car after your childhood cocker spaniel.

Luis Mazza said,
How can they simply drop a name without having another one?
Childish move, to say the least.

They have another name "Windows 8 UI"

Luis Mazza said,
How can they simply drop a name without having another one?
Childish move, to say the least.

Well, perhaps they have more fun being a child than being an adult...

You know what kind of game an adult would play: patent war, etc.

mahara said,

Well, perhaps they have more fun being a child than being an adult...

You know what kind of game an adult would play: patent war, etc.

Yep... But children are often not very good at making money

Luis Mazza said,

Yep... But children are often not very good at making money

Don't have to as parents have provided the luxuries for free...

Microsoft has dropped the Metro name. It's no "rumor" and it has happened. These blog posts are prewritten and scheduled.