Microsoft Store offers at least $200 gift card for old iPads

Apple may not yet be ready to reveal its next iPad models, but Microsoft wants people who are tired of using their current iPads to consider trading them in at one of the company's retail store locations.

The Microsoft Store website quietly announced the trade-in offer last week as a limited time offer that ends on Oct. 27. People who live near a Microsoft Store can bring in an second-, third- or fourth-generation iPad (along with the tablet's power cord) during that time and then receive at least a $200 Microsoft Store gift card. The offer does not include the first-generation iPad nor does it support the iPad mini.

While the gift card can be used to buy anything Microsoft has in its store locations, the company clearly wants people to consider using the card to buy a Surface tablet. With the recent price cuts in both the Surface RT and Surface Pro versions, people who have been waiting to buy one of Microsoft's own tablets who already own an iPad just got another reason to take the plunge.

Of course, Microsoft could also launch its rumored next-generation Surface tablets before the iPad trading period ends, which would make buying those new products with a $200 gift card even more of an enticement.

Source: Microsoft Store via ZDNet | Image via Microsoft

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Anaron said,
They can resell it or use the components for other products.

Yeah, ask Packard Bell how that whole reusing components thing worked out.

This is not a bad idea at all. Its a good way to tempt in users that are still running older iPads for sure.

Heck, even Apple gets how useful a tactic this is since they started offering trade-in credit for iPhones, etc. Its not that strange of a tactic to be honest.

Of course the usual people will bash MS, but it seems like a decent deal for those that are genuinely interesting to checking out Surface devices. If they keep this deal going beyond the launch of the generation 2 Surface devices, then they might see more success. Getting at least $200 off a Surface 2 or Surface Pro 2 would be a heck of a deal in my opinion.

Wonder what "gently used" means... I'm guessing that my iPad 3 with a cracked screen doesn't qualify but I'll have to find out for sure. I'm planning on picking up a Surface Pro 2 when they come out so $200 off would be great.

I gave the Toronto location a call and they confirmed the program BUT they said it is "up to $200" - not a minimum of $200... so, guess I need to go in and talk to one of the managers there to see about the discrepancy.... or there's the new store opening in Buffalo - anybody know when that's set to open?

What weird trick? Broken screen iPads are selling for a lot more than Microsoft is offering. That is how well these things sell.

alwaysonacoffebreak said,
You did see the "minimum 200 dollars" part right?
Thanks man! I did not see the minimum. Thumbs up!

spenser.d said,
Or just smart marketing.

Looking at how many discounts offers Microsoft had for Surface the past year it definitely comes across as desperation.

.Neo said,

Looking at how many discounts offers Microsoft had for Surface the past year it definitely comes across as desperation.

You mean the price cuts? They priced it poorly in the first place, but I wouldn't call trying to get people to switch desperate.

What condition does the iPad have to be in? Also I'm wondering if anyone is considering finding cheaper iPad 2s and making a profit from it.

Surprised at the twitter response about this.

It is strange than iPad users think they have more software/apps than a Surface Pro.

(Surface Pro has more software/Apps than the iPad, Android, and OS X combined.)

Mobius Enigma said,
Surprised at the twitter response about this.

It is strange than iPad users think they have more software/apps than a Surface Pro.

(Surface Pro has more software/Apps than the iPad, Android, and OS X combined.)

I don't get why folks even compare the Surface Pro to the iPad. Their use is totally different. The 11inch MacBook Air is a better comparison.

JHBrown said,
I don't get why folks even compare the Surface Pro to the iPad. Their use is totally different. The 11inch MacBook Air is a better comparison.

Agreed ish, its form factor is the same but RT is the competing platform here. App store/windows store only apps, ARM hardware base, long battery, etc. except that for some reason these things I mention are deemed negative from MS and positive from apple, go figure?

JHBrown said,
I don't get why folks even compare the Surface Pro to the iPad. Their use is totally different. The 11inch MacBook Air is a better comparison.

This is also a misconception.

If used like an iPad, the Surface Pro can provide the same functionality.

Everyone likes to quote the battery life differences, but if you crank down the power management and only use the Surface Pro for Apps/Web/Video/Audio as a person would use an iPad, it can get about the same battery times.

So it can be as light and battery efficient as an iPad. (While still giving more functionality with handwriting support, a faster experience, a higher resolution input screen, etc.)

If more iPad buyers realized the Surface Pro (and other x86/x64 Win8 tablets) can be as light and functional as the iPad, yet also be used to run more demanding and diverse software, it would take the shine off the iPad.

Mobius Enigma said,

...Everyone likes to quote the battery life differences, but if you crank down the power management and only use the Surface Pro for Apps/Web/Video/Audio as a person would use an iPad, it can get about the same battery times.

So it can be as light and battery efficient as an iPad...

This isn't true. I wish it was, but it just isn't. I run a pretty aggressive power plan on my SP, 20% brightness, max processor state 75%. If I'm just surfing the web I can get about ~5 hours out of it. Maybe a little more.

In the same context an iPad would probably get more like 10-12 hours.

Also, while the SP is perfectly comfortable in the hand without a cover, when you add the weight of the type cover, it's a bit too heavy for my liking. Either way the iPad beats it here.

The SP has many features over the iPad. These are not two of them.

IgorP said,

This isn't true. I wish it was, but it just isn't. I run a pretty aggressive power plan on my SP, 20% brightness, max processor state 75%. If I'm just surfing the web I can get about ~5 hours out of it. Maybe a little more.

In the same context an iPad would probably get more like 10-12 hours.

Also, while the SP is perfectly comfortable in the hand without a cover, when you add the weight of the type cover, it's a bit too heavy for my liking. Either way the iPad beats it here.

The SP has many features over the iPad. These are not two of them.

Wait, too heavy? So you can detect the difference in weight between:

Surface Pro - 1.5lb

iPad - 1.46lb

I would wager than unless you are using a scale, a normal human being cannot tell the difference.


As for battery life, dump your CPU down to the i5's minimum. 75% is not aggressive, and is still giving you desktop PC performance that is many times the speed of an iPad, and far more than you would need browsing the web or even viewing video.

There are several tricks to use, but even just doing the basics you can get 8-10 hours out of a Surface Pro for general use.


In power plan, set the Maximum CPU to 10%, this will shove the i5 to around 0.75ghz and Windows 8 will know to reduce the usage of additional cores.

In Computer Properties - Advanced Visual Effect - Adjust for Best Performance (This is only about a 5% battery time gain, but easy to instruct people to do.)

Then be sure to have conservative settings on your sleep times and screen timeouts.
Display Dim at 1min, Display off at 2min, Sleep at 3min

You don't even have to drop screen brightness to 20%, try it with 75-100% with these settings.

Mobius Enigma said,

Wait, too heavy? So you can detect the difference in weight between:

Surface Pro - 1.5lb

iPad - 1.46lb

I would wager than unless you are using a scale, a normal human being cannot tell the difference.


As for battery life, dump your CPU down to the i5's minimum. 75% is not aggressive, and is still giving you desktop PC performance that is many times the speed of an iPad, and far more than you would need browsing the web or even viewing video.

There are several tricks to use, but even just doing the basics you can get 8-10 hours out of a Surface Pro for general use.


In power plan, set the Maximum CPU to 10%, this will shove the i5 to around 0.75ghz and Windows 8 will know to reduce the usage of additional cores.

In Computer Properties - Advanced Visual Effect - Adjust for Best Performance (This is only about a 5% battery time gain, but easy to instruct people to do.)

Then be sure to have conservative settings on your sleep times and screen timeouts.
Display Dim at 1min, Display off at 2min, Sleep at 3min

You don't even have to drop screen brightness to 20%, try it with 75-100% with these settings.

The Surface Pro is 2lb not 1.5lb. (http://www.microsoft.com/surfa...indows-8-pro/specifications)

Also I think the type cover adds another 0.5lb which is when I said it felt too heavy.

I hadn't thought to bring the max CPU down even further. I just assumed it would slow to a crawl but I'll try that now when I'm just surfing the web, thanks for the tip.

I keep the screen at 20% because I find in most situations it's comfortably bright for me at that setting. The only exception is when it is in direct sunlight, then I need to bump it up.

I cant work out what would make more business sense, selling on via one of many trade in schemes or destroying them? One option gives pretty much even cash flow (give $200 of app purchases and get $200 ish for iPad) and the other gets more iPad out of the equation.

we will be talking small ish numbers so the plus of the first option and the negative or possible plus of the second option are still minor issues. The benefit from this will come from results based PR material (if successful)

McKay said,
I wonder what they'll do with the iPads.
They are selling them on eBay since iPads have a high resale value. They can then recoup the lost money from shelf sitting RT's.

JHBrown said,
They are selling them on eBay since iPads have a high resale value. They can then recoup the lost money from shelf sitting RT's.

............. My god thats actually brilliant!