Microsoft Store opening in Burlington, MA Sept. 19

Microsoft is continuing to open new retail stores across the US and today the company confirmed that its next storefront will be taking in customers for the first time on September 19th at the at the Burlington Mall in Burlington, Massachusetts.

The announcement was short on details, but this new store will be a full sized retail location and not one of the smaller "specialty stores" that the company has been opening with some regularity lately. Indeed, one of those smaller stores will open on Friday in Wauwatosa, WI, followed by another on August 8th in McAllen, Texas.

The new Burlington, Massachusetts location will be the third full sized store Microsoft will open in that state; the other two stores are in Boston and Natick. Since this will be a big store opening, you can expect a lot of pop and circumstance for its launch on September 19th. Microsoft usually brings in a major pop music act to sing in a brief concert for its store openings; those concerts are free to attend but people have to line up at the store to get their free tickets beforehand.

Microsoft also officially announced plans today to open new stores in Oklahoma City, Oklahoma and Jacksonville, Florida but specific dates were not revealed. Microsoft has already announced plans to open up new stores in China and recently started hiring for someone to take on the task of managing their international store operations.

Source: Microsoft | Image via Microsoft

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I live pretty close to Burlington, MA, and have come across a few Windows Store--one in the Rockingham Mall in Salem, NH and another one just south of Boston--the common denominator between the two stores is the lack of consumer interest. You'd have an Apple store nearby filled with people while the Windows Store is a ghost town.