Microsoft's retail store plans are continuing to expand. So far the company has opened 15 brick and mortar retail locations in the US. Now Microsoft has announced that it will build its next Microsoft store in Austin, Texas. The Austin American-Statesman web site reports that the actual store will be built in the Domain shopping center in North Austin. That just happens to be the same shopping center where Apple currently has one of its many retail stores.
Microsoft first revealed its plans to open a store in Austin via a "poll" on its official Facebook page that had three choices, all of which were Austin, Texas. Opening up a store in that part of the US is a natural since Austin is already a technology business hub. Many businesses such as Dell and a number of online gaming developers call the Austin, Texas area home. This will actually be the second Microsoft Store based in Texas. The first opened up in Houston.
Microsoft launched its first Microsoft Store in 2009, around the time of the launch of the Windows 7 operating system. Microsoft has said in the past it plans to open another 75 new stores in the next two to three years. However it will need to pick up the pace to achieve that goal.