Microsoft "store within a store" coming to some Best Buy / Future Shop locations

While Microsoft continues to expand its own retail store locations in the US and Canada, the company is also going to help sell Windows products in a new joint "store within a store" venture at Best Buy and Future Shop stores.

In a post on Microsoft's Windows blog, the company revealed that it will open these stores at 500 Best Buy locations in the US and more than 100 Best Buy and Future Shop stores in Canada. Those retail locations will devote between 1,500 to 2,200 square feet of their space to Microsoft products, including "Windows tablets and PCs, Windows Phones, Microsoft Office, Xbox and more."

Chris Capossela, the Chief Marketing Officer at Microsoft, states:

The other unique thing about the Windows Store is the people. There will be an additional 1,200 staff on hand to provide a great customer experience, whether it’s choosing the right PC or showing consumers how to stream Xbox music through their Surface.

The websites for Best Buy and Future Shop will also have a "full online Windows Store experience that will mirror the in-store look-and-feel", according to Capossela. The first Microsoft "store within a store" locations will start popping up in late June and will be completed inside all of the Best Buy and Future Shop locations by September.

Source: Microsoft | Image via Microsoft

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29 Comments

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lol and you know what Best Buy would price match that price. The only reason to use Best Buy as a "Showroom" anymore is ignorance of the their new polices. With price matching and in almost all cases free delivery why not buy from them. Better than Target, Walmart, and yes even Amazon.

The ability to demo Xbox One prior to launch at Best Buy / Futureshop is a necessity, and will be more effective than an E3 conference that barely addresses the full potential of the product. They need to show the "all-in-one" aspect (hopefully cable providers are on board), the Kinect features (people buy expensive Harmony One remotes - so this could be a replacement), and the potential of apps with Kinect (clothing store app w/ dressing room please).

Hopefully BUILD will give us a more inside look of the Windows platform inside the One.

It won't work if you are not the one with the controller.

dead.cell said,
People go to play...

Someone says, "XBOX OFF"

Ffffffffffffuuuuuuu...

Wasn't being serious, as even if it was some sort of technical oversight, I'm sure the demo software would likely have prevented this from happening anyway.

Huh, someone asked Microsoft if saying "Xbox Off" would shut down the game when everyone's playing. MS response: http://i.imgur.com/mSXG6KK.jpg

Edit: of course, now that has me wondering how they plan on having the Xbox One turn on, as the console doesn't exactly have a physical power button from last I heard. Details unclear...

ahhell said,
That would still be better than what Best Buy currently is: asshats in blue shirts ignoring customers.

ignoring? gawd ours to leave the darn store you are basically searched... they always have two guys at the exit... if you buy anything they go line by down your receipt and searching your bags for anything that doesn't match.... ugh... hate that store

ahhell said,
That would still be better than what Best Buy currently is: asshats in blue shirts ignoring customers.

don't be cruel, I always feel guilty when I go to bestbuy and get my hands on gadgets but I end up buying them online from amazon (because it is more expensive on bestbuy) but if you think about it bestbuy has an actual store and pays for electricity and.... and hire those local guys and gives them blue shirts but people prefer amazon for their better price because amazon don't have physical stores and pays nobody. so I think its unfair to say bad things about bestbuy

Half the time I see someone complaining about a retail store ignoring customers, it's because the customers are too anti-social to bother asking for help. Yes, it's up to them to approach you, but if they are busy, it's your job to approach them.

I say this as someone who's worked retail, and also as a customer who can even get help from Walmart of all places...

neufuse said,

ignoring? gawd ours to leave the darn store you are basically searched... they always have two guys at the exit... if you buy anything they go line by down your receipt and searching your bags for anything that doesn't match.... ugh... hate that store

Wow if they did that to me I'd tell them to f**k right off, turn around and return every damn thing I bought and never step a foot in that store again. Where do you live?

ahhell said,
That would still be better than what Best Buy currently is: asshats in blue shirts ignoring customers.

To be fair to them, I bet a lot of customers are like me and tell them to **** off whenever they approach me. I only want to deal with the cashier, unless something is out of stock on the shelf.

to be fair. i've purchased many high ticket items at best buy, and the customer service was phenomenal. they treated me like royalty. now that they price match I buy most of my electronics there and get great customer service because i've come to know some of the sales reps.