Microsoft Stores offer free Zune Pass for Windows Phone buyers

Microsoft continues to try to get people to consider buying a new Windows Phone device. The latest marketing scheme involves offering something for free, which is always a good thing. WPCentral.com reports that from now until February 14 (That's Valentine's Day, in case you were wondering) people who come into one of the 15 retail Microsoft Store locations and purchase any Windows Phone device will get something extra.

That extra is a one year free subscription to Microsoft's Zune Pass online service. Yes, that means the Windows Phone-based product that you buy from the Microsoft Store will come with one year of unlimited streaming music. Considering that buyng the Zune Pass for a year is normally $120 that might make up for the cost of the phone itself, depending on which model you buy.

Of course, this offer is only available if you actually walk into one of the 15 current Microsoft Store brick and mortar locations. You can find a list of the current stores at the Microsoft Store web site.

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10 Comments

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What MS really should offer is a free XBox 360 4GB with the purchase of an Annual Zune Pass and XBox Live Gold account. Get users fully immersed in the ecosystem. It will attract users to the platform and have HUGE word of mouth value. It could also be significantly cheaper than the media campaign considering they reportedly will probably spend at least $150 million on the Lumia 900 alone.

On the whole it will do more for MS than just a Zune Pass. Users will upgrade the hard drive, Kinect, buy points or whatever they will use once points are discontinued, and do wonders for XBox Live arcade and indie games. More importantly once they have had a taste of Zune and the power of the ecosystem, they'll probably invest in Zune and Xbox Live for multiple years (at least $140) every year. I've been advocating free Xboxes from day one and it still makes the most sense to me.

So for $120 you get an xbox AND zune pass? Where is the Windows Phone in this equation? What about the desktop OS? How is any of this "fully immersed in the ecosystem"?

Also, MSFT will offer free current-generation video game consoles at the same time Sony and Nintendo do the same.

Nas said,
So for $120 you get an xbox AND zune pass? Where is the Windows Phone in this equation? What about the desktop OS? How is any of this "fully immersed in the ecosystem"?

Fair enough, I didn't make it clear. If you buy a Windows Phone and the bundled Zune Pass and XBox Live Gold account, get a free XBox 360 4GB. You get to use the XBox Companion App, Zune, TV Apps on the XBox (which I think they should make for the phone as well, but this may be coming with WP8) and the other live services. As I stated before you get to be immersed in the entire ecosystem, which is a great deal all around.

Edited by Drewidian, Feb 5 2012, 7:56pm :

lflashl said,
PLEASE EDIT: THIS IS FOR USA PEOPLE ONLY!

That's a given, as the promotion is only available in the MS retail stores (as mentioned in the article) and as we all well know, MS has only built these stores in the USA

lflashl said,
PLEASE EDIT: THIS IS FOR USA PEOPLE ONLY!

1: I agree, it would be great if articles that are relevant to the USA could have some kind of prefix or note in the title, happens a lot with MS (I'm not hating, just observing).

2: Sort out your caps lock!